Retention, Klaviyo & Lifecycle, Decoded.
Field notes from the YOCTO team on the retention systems behind fast-growing DTC and CPG brands - what actually moves revenue, and what just looks busy.
What’s Next: The Klaviyo Audit King is Retiring
Why We Replaced the Traditional Audit With Something Better We built a reputation off the back of Klaviyo audits. Our founder and CEO personally ran dozens of them, often outperforming the field…
Read moreKlaviyo Flows: All 22, and How to Tell Which You’re Missing
WHEN YOU FINISH READING THIS ARTICLE YOU’LL KNOW: Which Klaviyo advanced flows you should be using. How using predictive analytics can increase your conversions. How to audit your advanced email flows to…
Read moreKlaviyo Email Marketing Agency Pricing Guide
What it costs to hire a Klaviyo agency in 2026: $2,500 to $10,000 a month, with every figure sourced. Plus what Klaviyo itself costs, and our own prices on the record.
Read moreKlaviyo Email Agency vs. In-House: Which Is Right for Your Business?
It could be one of the most important decisions you make for your business: hiring a Klaviyo email agency vs. in-house marketing team. Each has its own benefits and drawbacks, and you…
Read moreKlaviyo Integrations: Setup and Audit Checklist
WHEN YOU FINISH READING THIS ARTICLE YOU’LL KNOW: What Klaviyo integrations are and what you can use them for. The difference between Klaviyo’s native integrations and third-party integrations. How to audit your…
Read moreKlaviyo Sign-Up Forms: Build and Optimize Them
WHEN YOU FINISH READING THIS ARTICLE YOU’LL KNOW: The importance of Klaviyo sign-up forms for business growth and why maintaining your list is necessary. The different types of sign-up forms, their properties,…
Read moreKlaviyo Audit Checklist: What to Check, in What Order
WHEN YOU FINISH READING THIS ARTICLE YOU’LL KNOW HOW TO: Take control of your Klaviyo account. Dive deep into your account’s findings and use the data smartly. Create an actionable plan towards…
Read moreEmail Click Bots Causing a Click Surge? How to Find Out
WHEN YOU FINISH READING THIS ARTICLE YOU’LL KNOW: How email click bots can inflate your email marketing metrics and skew your understanding of campaign performance. The reasons behind the recent surge in…
Read moreKlaviyo Deliverability Audit: Fix Inbox Placement
WHEN YOU FINISH READING THIS ARTICLE YOU’LL KNOW: The definition and importance of email deliverability: You’ll understand what your email deliverability score is, why it’s a huge part of your marketing success,…
Read moreHow to Set & Audit Your Klaviyo Attribution Window
WHEN YOU FINISH READING THIS ARTICLE YOU’LL KNOW: Understanding Klaviyo’s Attribution Window: What the Klaviyo attribution window is and how it helps track sales accurately. Multi-Channel Attribution: How Klaviyo assigns conversions across…
Read moreKlaviyo List & Segment Audit: Step-by-Step
WHEN YOU FINISH READING THIS ARTICLE YOU’LL KNOW: How to audit your Klaviyo lists and segments and create an effective email strategy. Steps to create and maintain clean email lists to enhance…
Read moreHow to Use One Klaviyo Account to Sell Internationally
Expanding your online brand to sell in different countries can be a high-wire act that requires a lot of precision. You must think of various factors like different currencies, payment methods, shipping…
Read moreDo You Need to Maximize Your Profits?
We’ll run a free audit, hand you a written breakdown, and tell you honestly if we can help.
