The Email Deliverability Agency for DTC Brands That Want Their Emails Back in the Inbox

We diagnose why your emails miss the inbox, fix it, and keep it fixed - authentication, sender reputation, list quality, content filters, and sending strategy. The difference with us: we do it inside Klaviyo, wired into the flows and campaigns that drive your revenue - not as standalone email deliverability services that end with a PDF.

Usually one of four things: authentication that doesn’t align (SPF, DKIM, DMARC), a complaint rate creeping toward Google’s threshold, list decay feeding spam traps, or content tripping filters - especially common for wellness and supplement claims. The audit tells you which. (Want to run the checks yourself first? Our step-by-step Klaviyo deliverability audit guide walks through all four.) Guessing rotates subject lines while your reputation burns.

Market rate for a standalone audit is $1,000-$5,000. Ours is included in the free audit we run for every prospective client - a complete deliverability teardown inside the full retention gameplan. We’d rather show you what’s broken than charge you to find out.

Send 5,000+ emails a day to Gmail and you’re a bulk sender - permanently. The requirements: SPF and DKIM, an aligned DMARC policy, one-click unsubscribe honored within two days, and complaints kept below 0.1% - Google’s stated guideline - never allowed to reach the 0.3% line where blocking starts. Microsoft has enforced its own version since May 2025, by rejecting non-compliant mail outright. Most DTC brands qualify without realizing it.

If you send 5,000+ emails a day to Gmail, yes - an aligned DMARC policy (at least p=none) is mandatory, and Klaviyo can’t set it for you. Klaviyo signs DKIM on your branded sending domain, but DMARC lives in your DNS. Klaviyo deliverability starts at your domain records - it’s the first thing our audit checks.

Below bulk-sender scale, Klaviyo’s shared infrastructure is often safer than a cold dedicated domain. At 5,000+ emails a day, a branded sending domain stops being optional - Gmail’s and Microsoft’s alignment rules effectively require it - and the warm-up is the price of admission. We’ve run both migrations - including a domain migration for Heights with zero deliverability disruption.

Authentication fixes: days. Reputation recovery: two to eight weeks, on a disciplined warm-up schedule - Gmail forgives, slowly. Anyone promising overnight inbox placement is usually selling an IP-rotation trick that performs worse in month two.

Ignore the ‘delivered’ percentage - mail routed to spam still counts as delivered, so 99% tells you nothing about placement. The numbers that predict revenue: complaint rate under 0.1%, opens tracked by mailbox provider, and revenue-per-send holding steady. If ‘delivered’ reads 99% while revenue-per-send falls, that’s the audit’s opening question.

Sometimes - and we’ll be straight about the limits. Promotions is classification, not punishment - plenty of DTC brands make excellent money there. Spam is the emergency. We fix spam first, then optimize toward Primary where content and engagement genuinely allow it.

Yes - it’s most of what we see. Health claims trip content filters, aggressive winbacks meet tired lists, and compliance language fights conversion copy. It’s why our roster is supplements, wellness, beauty, and femtech: Healf, ColonBroom, Frøya Organics, BetterMe, Myoovi. Generalist agencies pay that tuition with your domain. We paid it years ago.