We built a reputation off the back of Klaviyo audits.
Our founder and CEO personally ran dozens of them, often outperforming the field and winning pitches despite some pretty big hurdles and stiff competition. In 2024 alone, he only lost two audits. One went to a brand that needed someone in their LA time zone (they circled back). The other was a public company with a $20B+ market cap looking for a full-service agency. We specialize in retention and would rather focus on getting that 100% right.
The feedback we received was consistent:
“Wow, this blew away every other audit.”
“This was incredibly insightful.”
“You went way deeper than I expected.”
“I’m still in due diligence, but… I feel really good about working together.”
And before long, other agencies took notice. European shops started asking to learn our method, and we could’ve doubled down.
But we didn’t.
Instead, we decided to kill the audit.
Because even though our version was best-in-class, we realized the model was broken and we could do better.
Most Klaviyo audits are glorified checklists dressed up as strategy.
“You’re missing a flow.”
“Your segmentation could be better.”
“Here’s a list of stuff we found.”
They might look helpful, but they rarely lead to action. And the truth is, audits built in a vacuum.
Our audits were deeper. Revenue-based. Brutally honest. Mapped to real customer journeys. But even those had a fatal flaw. They told you what was wrong, but didn’t help you move. They pointed out 37 problems, but didn’t help you prioritize them or map out the action you should take.
So when a client signed on, we’d end up tossing the audit, redoing the strategy, and starting again. It was wasteful, slow, and disconnected from what actually mattered.
That’s not how we work anymore.
We replaced audits with something we call Strategy Activation. It’s faster. Smarter. And more effective from Day 1.
The most significant change we’ve made is ensuring the same strategist who leads your account is involved from the start. That means we skip the awkward handoff and the clunky ramp-up; meaning the team is in sync before the contract is signed.
And yes, our CEO is still heavily involved. He helps run discovery, refine the strategic angle, and make sure what we propose actually moves the needle.
We Start With Your Business’ Priority
YOCTO doesn’t audit your account. We identify your single most important outcome and ask what’s blocking it, what you want to achieve this quarter, and what trade-offs you’re willing to make to get there.
We Build the Strategy During Discovery
Instead of pointing at problems, we co-develop a plan to reach your goal. The strategist who will be running your account is the one building it with you. So when it’s time to move, we’re already in motion.
We Deliver Real Momentum Before You Even Sign
You won’t have to wait for paperwork to be finalized to get started. We review accounts, prep assets, and line up deliverables. You say yes on Thursday. We go live on Monday.
What That Looks Like in Practice
Monday: You share your number one priority.
Tuesday: NDA signed, strategist starts review.
Wednesday: Strategy and roadmap presented.
Thursday: You sign and meet the same strategist again, this time officially.
Friday: Flows, segments, or assets are prepped.
Next Monday: Deliverables go live.
No kick-off delays. No bloated onboarding. Just action.
This model works because we aren’t just looking for problems. We are aligning around purpose. When the person analysing your account is the one executing the plan, there’s no room for miscommunication or wasted motion.
When leadership is still personally invested in shaping early strategy, you get real insights. Not recycled slides.
YOCTO is not poking around ESPs hoping to find issues anymore. We’re not wasting time on generic best practices or bloated docs that go nowhere.
We’re here to deliver real strategy. Built around what matters. Activated fast.
The audit is dead.
Long live Strategy Activation.
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