12 Best Health & Wellness Marketing Agencies (2026)

Health and wellness is the most unforgiving category in DTC. Ad platforms restrict what you can claim, regulators watch the rest, CAC keeps climbing on saturated audiences - and yet the prize is bigger than anywhere else, because wellness customers who stay become subscribers who compound for years. The entire economics of the category lives in the second or even third order and beyond.

Sadly, in this category, generalist vendors lose. An agency that “also does supplements” learns compliance, replenishment cycles, and subscription economics on your budget. So every team on this list passes a focus test - health and wellness is what they’re built on. Twelve agencies, covering the levers a wellness brand actually pulls: retention, paid acquisition, performance creative, PR, full-funnel supplement marketing, subscription optimization, integrated creative and media, Amazon, and retail sampling.

The Best Marketing Agencies for Health & Wellness Brands

• YOCTO - retention, email, and subscription growth; health & wellness is our home vertical
• HelloPerformly - paid acquisition built for supplement brands
• Y’all - performance creative and UGC with a proven wellness bench
• 5WPR - a dedicated supplements practice inside one of America’s biggest communications firms
• Forge Digital Marketing - eleven years of full-funnel ecommerce work for supplement brands
• 100 Celsius - subscription offer and churn optimization with a wellness-heavy portfolio
• Parallel Path - creative and media in one team, built for health and wellness brands
• Spark Growth - paid social and search for supplement and women’s health brands
• Front Row - Amazon and marketplace growth for supplement brands
• Attack! Marketing - in-store demos and sampling that move product at retail
• Public Haus - wellness PR built around affiliate coverage, with a published starting price
• FINN Partners - a wellness practice inside a global integrated agency

Health and Wellness Marketing Agencies Compared

The same 12 agencies side by side, in the order they appear below.

Prices as published on each agency’s website, checked September 20, 2026.

How Do We Know These Are the Best Agencies for Health & Wellness Brands?

Because we applied the same test we’d want applied to us. Some of the twelve are wellness-only firms, where the category is the entire practice and there is nothing else on the site. Others own a single lever - Amazon, retail sampling, affiliate press - and carry the deepest documented wellness work in that lane from inside a broader agency. Every entry below says which it is, because the difference changes how you brief them and what you should expect. What none of them is, is a generalist with a wellness page and no category evidence: that is the line this audit draws, and it is why more candidates failed it than passed. Each one earned its place on named category clients and published numbers. Wellness is our home vertical; we know exactly how rare that combination is, and how rare great work is.

The audit has six parts, and an agency had to pass all of them on its own website, with nothing taken from directories or other lists:

1. Health and wellness is a named focus with real depth behind it: a dedicated practice, or a documented body of category work. A single logo on an industry page is not enough.
2. At least two named consumer wellness brands among its clients.
3. A published result for a wellness brand, with a number attached.
4. It works with consumer brands, and its roster is more than clinics or pharma.
5. It is active today, with a live site and work, research or publishing from the last 24 months.
6. It owns a distinct growth lever, so no two agencies here do the same job in the same way.

Pricing in the table is each agency’s own published figure, checked on September 20, 2026. Where an agency doesn’t publish one, we say so and don’t estimate. YOCTO wrote this list and is on it; the same criteria apply to us. The agencies are grouped by the lever they pull and are not ranked against each other.

YOCTO

YOCTO runs retention for supplement and wellness brands: subscription offers and cancel flows, failed-payment recovery, win-backs, and the Klaviyo email and SMS programs that turn a first order of consumables into a compounding subscriber base. Healf - the wellness retailer ranked #1 on the 2026 FT1000 as Europe’s fastest-growing company - runs on a YOCTO retention program, and has been a YOCTO client since 2023.

Who We Work With

Health, wellness, supplement, and femtech brands from $5M to $150M - Healf, BetterMe, Kilo Health, GutSupp, Primal Viking, Arctic Goddess, Frøya Organics, ColonBroom, Zapply, and Myoovi among them - across the US, UK, and Europe.

Results We’re Proud Of

• 5× email revenue for Healf - while cutting unsubscribes by 40%
• 400%+ email and SMS revenue for BetterMe, built from zero
• $1M per week in email revenue for ColonBroom
• +38% win-back and +46% upsell conversion for Heights
• +42% retention and +28% orders per customer for Myoovi

And don’t take our word for the category claim - the platforms published it themselves:

Full write-ups live in our case studies.

YOCTO at a Glance

• Klaviyo Elite Master, 2025-2026, and Platinum-tier Loop Subscriptions partner and Premier-tier Recharge partner
• Specialties: retention strategy, subscription offers and churn, lifecycle email & SMS, cohort LTV analytics
• Home vertical: health, wellness, supplements, femtech, beauty
• Simple month-to-month packages starting at €5,500

HelloPerformly

HelloPerformly does one thing: paid acquisition for supplement brands. Founded by a serial supplement entrepreneur, the team runs Meta, TikTok, and Google for names like NutraBio, NuBest, and Bella All Natural - and the category focus shows where it matters most: hundreds of supplement ad accounts managed inside the platforms’ health-claim minefield, $71M in ad spend deployed, $204M in DTC sales attributed. When they say a brand went from $0 to $105K in 14 days at 10× ROAS, it’s in this category, not borrowed from apparel.

Who They Work With

DTC supplement and nutrition brands that want paid acquisition run by people who already know what the ad platforms will and won’t allow.

HelloPerformly at a Glance

• Supplement-focused: Meta, TikTok, and Google ads plus CRO and creative
• $204M in attributed DTC sales; $71M in ad spend managed
• Founder-led by a supplement entrepreneur; teams across the US, UK, and EU

Y’all

Y’all is a boutique performance-creative agency - statics, video, UGC, and the media buying to match - with a bench of wellness wins that keeps growing: 5×+ ROAS creative for FlavCity’s protein line, a 73% CPM drop and 300% Meta ROAS lift for drink-mix brand ZYN Turmeric, and 9× ad-spend growth for functional beverage Pamos. In a category where creative is the targeting, a team that lifted FlavCity’s creative output and testing velocity 10× without diluting it is a growth lever of its own.

Who They Work With

DTC health, wellness, and functional food & beverage brands whose paid accounts are creative-constrained.

Y’all at a Glance

• Specialties: performance creative, UGC sourcing and management, Meta/TikTok/Google buying
• Wellness results: FlavCity, ZYN Turmeric (-73% CPM), Pamos (9× spend growth)
• Named a Top 1% DTC Agency by 1-800-DTC in 2026; San Antonio, Texas

5WPR

PR moves differently in wellness - credibility is the product - and 5WPR runs a dedicated supplements practice inside its Health & Wellness division, at one of the largest independent communications firms in the US. The work is category-native: scientific storytelling and ingredient education, partnerships with registered dietitians and healthcare professionals, product launches, in-store campaign support across retail channels, and reputation management under regulatory scrutiny. For a wellness brand, that’s earned media that survives fact-checking.

Who They Work With

Supplement and wellness brands ready for national press, expert-backed credibility, and retail-scale launches.

5WPR at a Glance

• Dedicated supplements practice within a full Health & Wellness division
• Media relations, RD/HCP influencer partnerships, launches, reputation management
• Recognized as a top U.S. PR agency by O’Dwyer’s; New York, Miami, Tampa

Forge Digital Marketing

Forge Digital Marketing has spent eleven years doing full-funnel ecommerce for consumable brands, with supplement work deep enough to have its own practice: SEO, paid media across Meta, Google, and TikTok, Shopify builds, and retention - with named supplement clients like Core Nutritionals and Irwin Naturals. A 32-person boutique on month-to-month terms, they’re the “one experienced team across the whole funnel” option at a size that still gives you senior attention.

Who They Work With

Supplement, health, and CPG brands on Shopify or WooCommerce that want acquisition, site, and retention handled by one boutique team.

Forge Digital Marketing at a Glance

• Specialties: supplement SEO, paid media, Shopify design/CRO, email & SMS
• Supplement clients include Core Nutritionals and Irwin Naturals
• 11+ years, 350+ clients, 32-person boutique; month-to-month contracts

100 Celsius

Wellness is a subscription category at heart, and 100 Celsius optimizes the subscription itself better than almost anyone: plan pickers, cancel-flow design, early-churn mitigation, and the analytics to prove what moved. The firm, led by founder Bryan Starck, has approximately 1 million active subscriptions under advisory - weighted toward wellness names like mindbodygreen, Magic Mind, and Brēz - and the pattern recognition shows: one client lifted subscription take rate from around 35-40% to 75%.

Who They Work With

Shopify wellness and DTC brands with 5,000+ active subscribers on Skio, Recharge, or Stay AI, ready for systematic optimization.

100 Celsius at a Glance

• Specialties: subscription offers, plan pickers, cancel flows, retention analytics
• Wellness clients include mindbodygreen, Magic Mind, Brēz
• Led by founder and strategy lead Bryan Starck

Parallel Path

Parallel Path calls itself the creative media agency for ambitious health and wellness brands, and the structure backs the description: strategy, creative, SEO and AEO, paid search, paid social and programmatic sit in one team, so the people making the ads are the people buying the media. Its case study with Ascent Protein shows what that looks like as a brand grows from DTC into retail. Revenue from digital marketing rose 105% while spend fell 9%, with revenue from returning customers up 81% and from new customers up 28%. The agency also works with WHOOP and Fitness Connection, and with specialty healthcare organizations, which helps if your product sits near the clinical end of wellness.

Who They Work With

Consumer wellness, fitness and nutrition brands that want brand creative and performance media planned together, especially those adding retail to a DTC business.

Parallel Path at a Glance

• Channels: creative and content, SEO and AEO, paid search, paid social, programmatic
• Proof: Ascent Protein, revenue from digital marketing up 105% on 9% less spend
• Boulder, Colorado and Columbus, Ohio; pricing not public

Spark Growth

Spark Growth describes itself as a health and wellness marketing agency based in Toronto and New York, and its whole site is built around that one category. The work covers paid social on Meta, TikTok and Reddit, search, and influencer programs, with compliance review built into the creative process, which is the part generalists tend to learn the hard way. Its supplement work includes Libertas, a smoking-cessation supplement, where a campaign produced a 40% increase in units sold and a 51% rise in website traffic. Earlier work for Vitafol, a prescription prenatal vitamin, improved the conversion rate on search ads by 13.9% in 2021. Reddit deserves a mention, because few agencies in the category run it seriously and supplement buyers do a lot of their research there.

Who They Work With

Supplement, women’s health and wellness brands in the US and Canada that need paid social and search run inside the category’s advertising rules.

Spark Growth at a Glance

• Channels: Meta, TikTok, Reddit, Google search, influencer
• Proof: Libertas, units sold up 40%; Vitafol, search conversion rate up 13.9% in 2021
• Toronto and New York; pricing not public

Front Row

Most wellness brands eventually learn that a large share of their customers would rather buy on Amazon, and that unauthorized resellers got there first. Front Row is the marketplace specialist on this list: Amazon management, retail media and creator programs, run by more than 550 specialists across New York, San Diego, Amsterdam, Hamburg and Bratislava. Health and wellness is one of several categories it serves, next to a large beauty roster, but the category work is documented. For probiotic brand Microbiome Labs, Front Row took back control of the Amazon listing. Buy Box ownership on the 60-count MegaSporeBiotic went from 62.78% to 94.43%, and average monthly sales rose 36% on that product and 162% on the 180-count. It also published a Health, Wellness and Nutrition category report in 2026.

Who They Work With

Supplement and wellness brands with real Amazon demand and a reseller, Buy Box or retail media problem to solve. Clients include Microbiome Labs and Designs for Health.

Front Row at a Glance

• Channels: Amazon and marketplace management, retail media, creators
• Proof: Microbiome Labs, Buy Box ownership from 62.78% to 94.43%, monthly sales up 36% and 162%
• New York, San Diego and three European offices; pricing not public

Attack! Marketing

Supplements and functional foods are trial products. People buy after they taste, and a retail buyer keeps you on the shelf only while the units move. Attack! Marketing handles that lever, which nobody else on this list does. It runs in-store demos, sampling programs, mobile tours and events across the US and Canada, with a dedicated health and wellness practice. Attack! was the field marketing agency of record for SmartyPants Vitamins for the four years before the brand joined Unilever in 2020, executing more than 2,000 demos across over 400 Whole Foods locations and lifting same-store sales by more than 20%. Its programs for Navitas, Humm Kombucha and KeVita each reported per-store sales gains of 18.5% or more.

Who They Work With

Wellness, supplement and better-for-you food and drink brands entering or defending grocery and natural retail.

Attack! Marketing at a Glance

• Channels: in-store demos, sampling, mobile tours, events
• Proof: SmartyPants Vitamins, 2,000+ demos across 400+ Whole Foods stores before the 2020 Unilever acquisition
• Portland, Oregon; pricing not public

Public Haus

Public Haus is a Los Angeles PR agency whose wellness practice is built around a specific idea, that coverage should sell product. Alongside traditional media relations it focuses on affiliate and commerce publications, the gift guides and product roundups that drive both sales and search visibility, plus influencer partnerships and expert-led storytelling. For BEAST Health, the agency reports more than 20 billion earned impressions and over 650 media placements. It is also the only PR firm here that publishes a price. Wellness PR programs typically start around $5,000 per month, which puts earned media within reach of brands well short of a national-agency retainer.

Who They Work With

Emerging and mid-size wellness, fitness and recovery brands that want press tied to sales, at a budget a founder can sign off.

Public Haus at a Glance

• Channels: media relations, affiliate PR, influencer partnerships
• Proof: BEAST Health, 20B+ earned impressions and 650+ media placements
• Los Angeles, California; from around $5,000 per month

FINN Partners

FINN Partners is the option for a wellness brand that has outgrown boutique PR. It is a global integrated agency that lists offices in 37 cities, and its wellness practice counts Gaia Herbs, Nature’s Way, Theragun, Life Time, Simple Mills and Tempur-Pedic among its clients. The published results come from the natural food side of the practice. For Simple Mills, the team delivered 3.2 billion impressions and 280 stories in 11 months, 36 of them in top-tier consumer, trade and business media. What a firm this size adds is reach across markets and disciplines, so a launch can run in New York, London and Singapore with one team accountable for it.

Who They Work With

Established wellness, natural products and fitness brands planning multi-market launches, or needing PR, brand and digital under one roof.

FINN Partners at a Glance

• Channels: PR, brand strategy, integrated marketing
• Clients and proof: Gaia Herbs, Nature’s Way, Theragun; Simple Mills, 3.2B impressions in 11 months
• Global, with offices in 37 cities; pricing not public

What the Numbers Say About Wellness Subscriptions

We said the economics of this category live in the second order. That isn’t a figure of speech, and we can show it with our own data.

We keep a public library of subscription teardowns, where we record what DTC brands charge and how they present the offer, straight from each brand’s store. Supplements and wellness is the biggest category in it, 76 brands, more than any other. Where we could read the buy box, 86% of those brands (56 of 65) open the page with the subscription already selected, and the median subscribe and save discount is 18%. You can see how vitamin brands price their subscriptions and how electrolyte brands do it, brand by brand.

So nearly every wellness brand you compete with is already paying to acquire a subscriber on the first order. What happens next decides whether that money comes back. In our subscription ecommerce benchmarks, measured across the subscription brands we run over the first eight months of 2026, the typical brand loses 55.8% of its subscribers in a year, half of scheduled second orders never get paid, and one scheduled charge in seven fails on the first attempt. The best-run brands lose about a quarter.

That gap is why this list is organized by lever. Acquisition, creative, Amazon, retail and press each bring customers in. Whether the customer is still there for the third order is a separate job, and in this category it decides what every other channel can afford to spend.

Which Agency Should You Call First?

Follow the bottleneck. Paid acquisition inside the health-claim minefield: HelloPerformly. Creative-constrained ad accounts: Y’all. National credibility and expert-backed press: 5WPR. One boutique team across the whole funnel: Forge. An established subscriber base that underperforms: 100 Celsius. Brand creative and media that need to be planned as one thing: Parallel Path. Paid social and search for supplements and women’s health: Spark Growth. Amazon sales leaking to resellers: Front Row. Product that needs to be tasted to be bought: Attack! Marketing. Press that should show up in sales, on a smaller budget: Public Haus. A launch across several countries: FINN Partners. And if the leak is retention itself - churn, LTV, subscribers who don’t stay - that’s YOCTO, in the vertical we know best.

Our Recommendation

Here’s the honest sequencing advice for wellness brands: fix retention before you invest big time in acquisition, because every acquisition dollar works harder when the customers stay. That’s the job we’d take off your plate. Health and wellness is YOCTO’s home vertical - the Financial Times’ #1 fastest-growing company in Europe for 2026 is a wellness brand on our retention program, and Klaviyo, Skio, Loop, and Bubblehouse have all published the receipts above. Start free: Our subscription diagnostic shows exactly where your program leaks revenue, before any commitment. And if your bottleneck turns out to be acquisition, creative, Amazon, retail, or press - call the right specialist above and tell them we sent you.

Frequently Asked Questions

Should a wellness brand hire one full-service agency or specialists per channel?

Past $5M, specialists win - the levers are too different for one generalist team to pull well. Pair one acquisition specialist with one retention owner and add lanes as you scale. We’ve mapped the retention side in detail in our guide to the best agencies for subscription brands.

What makes marketing a health & wellness brand different?

Three constraints define the category: ad platforms and regulators restrict health claims, so creative and copy need category fluency; audiences are saturated, so CAC punishes weak retention; and most wellness products are consumable, which makes subscription economics - not first-order ROAS - the real scoreboard.

Do compliance rules change how email and ads are run?

Substantially. Structure-function claims, before-and-after imagery, and medical language can get ads rejected and emails flagged - or worse. An agency fluent in the category writes persuasive copy inside those constraints instead of learning them on your account.

How much do these agencies cost?

Most don’t publish prices. Of the 12 here, two do: YOCTO’s month-to-month packages start at €5,500, and Public Haus says its wellness PR programs typically start around $5,000 per month. Y’all publishes a media minimum instead of a fee, noting that most engagements start at around $50,000 a month in ad spend. Everyone else quotes on scope. As a rule, paid media fees follow spend, PR runs on a monthly retainer, creative is priced by volume, and field marketing by program. We checked each agency’s own website on September 20, 2026.

Which growth lever should a wellness brand pull first?

Lifetime value, almost always. Rising CAC is the category’s gravity - you can’t outspend it, but you can outlast it with customers who reorder and subscribe. Raising LTV widens every acquisition channel’s margin for error; our customer lifetime value guide covers how to calculate and move it.

How should we vet an agency for this category?

Named health and wellness clients with numbers attached, and category vocabulary - claims compliance, replenishment cycles, cohort LTV, dunning - spoken fluently on the first call. If the wellness work is a service page instead of the practice, keep looking.

How did we choose these agencies?

We ran every candidate through the same six-part audit, using only what each agency publishes on its own website: a real health and wellness focus with depth behind it, at least two named consumer wellness clients, a published result with a number, consumer brands on the roster, activity in the last 24 months, and a lever nobody else on the list already covers. More candidates failed than passed, mostly because the wellness work turned out to be clinics, pharma, or a single logo.

Which of these agencies work with supplement brands?

Most of them. HelloPerformly works with supplement brands almost entirely, 5WPR and Forge Digital Marketing run dedicated supplement practices, and Spark Growth has a supplements practice alongside women’s health. Front Row’s category work is with probiotic and practitioner supplement brands on Amazon, Attack! Marketing ran retail demos for SmartyPants Vitamins, and YOCTO runs retention for supplement and wellness brands including ColonBroom, GutSupp and Primal Viking.

If you are weighing up an agency, our Klaviyo agency pricing guide shows what the work costs and why.