The Klaviyo Agency for Supplement Brands That Run on Repeat Purchase
Supplements only work as a business when customers reorder - and most don’t, because the lifecycle isn’t built for it. We’re a Klaviyo Elite Partner that builds the email and SMS programs supplement and wellness brands need: turning first bottles into subscriptions, getting people to actually finish the regimen, and bringing back the ones who lapse.
In Supplements, the First Sale Loses Money. The Reorder Is the Business.
You pay to acquire a customer who buys one bottle - then the economics only work if they come back. When supplement brands stall, it’s almost always one of these.
Your buyers don’t reorder, and nothing chases them.
A 30-day supply runs out on day 30, but there’s no replenishment flow timed to it - so the reorder that makes the unit economics work never gets prompted.
One-time buyers never become subscribers.
Most of your revenue is single bottles, but nothing in your funnel or flows converts them to subscription - where supplement LTV actually lives.
People quit before the product works.
Supplements take weeks to show results. Without onboarding that sets expectations and builds the habit, customers cancel before they ever feel a reason to stay.
Failed payments are churning subscribers you won.
Cards decline on renewal, the retry logic barely fires, and recurring revenue you already earned quietly disappears - one of the biggest leaks we find in supplement subscriptions.
Compliance fear makes your email vague and weak.
Walking the line on health claims, you end up with cautious, generic copy that doesn’t sell - instead of compliant messaging that’s still compelling.
Every customer gets the same email.
A first-time buyer, a loyal monthly subscriber, and someone who lapsed three months ago all get one generic send - instead of messaging built around where they are in the regimen.
The Klaviyo Program That Turns One Bottle Into a Lifetime Customer.
Supplement retention is a sequence - get them to subscribe, get them to results, get them to reorder. We build all three in Klaviyo.
Convert to Subscription
The funnel and flows that move first-time buyers onto subscription from order one - because in supplements, subscription is the difference between a loss and an LTV.
Onboard to Results
Post-purchase education that sets expectations, builds the daily habit, and gets customers to the point where the product works - so they stay past the first renewal instead of quitting early.
Reorder & Reactivate
Replenishment flows timed to when the bottle runs out, save flows when subscribers cancel, and win-back for lapsed customers - the engine that turns one purchase into many.
Your Free Audit Is a Complete Gameplan, Not a Sales Call.
Most agencies sign you, then disappear for eight weeks to “audit” before they tell you anything. We do the opposite. Before you pay a cent — before you even decide — you get a full teardown of your account and the exact plan to fix it, built from your real numbers. Here’s what lands in your inbox.
A Full Unit Economics Analysis
We pull your real numbers from Shopify and Klaviyo — margins, breakeven, retention order by order, and the most you can spend to acquire a customer without losing money. You see exactly where the business makes money and where it leaks.
Every Growth Lever, Mapped
The full set of levers that move LTV — converting one-time buyers to subscription, cutting voluntary and failed-payment churn, reactivating cancellers, lifting subscription AOV. You see which ones actually move the needle.
A Prioritized Lifecycle Scorecard
A flow-by-flow benchmark of your current program — what’s working, what’s broken, what’s missing — scored against brands like yours and ranked by revenue impact. A number, and a reason.
The Complete Gameplan
One prioritized roadmap — which flows to fix, kill, or build, which subscriber segments to split out, and which subscription levers to pull, in order, with targets and trajectory. Not a 40-page deck. A plan you can start tomorrow.
All built from your live Klaviyo, Shopify, and subscription data — never a template.
Subject to availabilityNamed Clients. Real Numbers.
The Founder Does the Diagnosis
George Kapernaros founded YOCTO to do one thing better than anyone else: turn DTC retention into a measurable system. He sits on the Klaviyo Partner Advisory Council, the Forbes Business Council, and the Fast Company Executive Board — and he personally runs the audit on every account before a single deliverable is complete.
The Videos Other Agencies Use to Train Their Staff
Supplement Email Marketing Questions, Answered.
Bring Us Your Hardest Retention Problem.
We take on a fraction of the brands that apply — the ones we know we can move the needle for.