The Latest

Retention, Klaviyo & Lifecycle, Decoded.

Field notes from the YOCTO team on the retention systems behind fast-growing DTC and CPG brands - what actually moves revenue, and what just looks busy.

6 articles in Inside YOCTO
April 25, 2025

What’s Next: The Klaviyo Audit King is Retiring

Why We Replaced the Traditional Audit With Something Better We built a reputation off the back of Klaviyo audits. Our founder and CEO personally ran dozens of them, often outperforming the field…

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December 5, 2023

Meet the Team: Spotlight on Max Riabchynskyi

Meet Max Riabchynskyi: Senior Marketing Strategist Today, we’re thrilled to shine the spotlight on Max, our Senior Marketing Strategist. Beyond the world of pixels and campaigns, Max is a force of nature with…

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November 13, 2023

Meet the Team: Spotlight on Yasmin Pet

Meet Yasmin: Project and Operations Extraordinaire Today, we’re excited to introduce Yasmin, our talented Project and Operations Manager, who’s been basking under the Spanish sun. Let’s dive into her exciting journey and…

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November 9, 2023

Meet the Team: Spotlight on Bobi Jonceski

Get to know Bobi, our Email Marketing Maestro AKA Email Marketing Manager! Bobi kicked off his marketing journey by working with a seasonal brand and has since evolved into managing larger brands.…

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October 21, 2023

Strategy Development Process At YOCTO: Here’s What to Expect

Starting a new chapter of e-commerce growth requires a meticulously crafted strategy. At YOCTO, the strategy development process is one we pride ourselves on-focused on your brand’s uniqueness, data-driven decision-making, and effective…

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October 11, 2023

Client Onboarding Process at YOCTO: Here’s What to Expect

Diving into a new agency partnership can be daunting when you’re left in the dark. We wrote this article so we cut through uncertainty right from the start. We lay out our…

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