Retention, Klaviyo & Lifecycle, Decoded.
Field notes from the YOCTO team on the retention systems behind fast-growing DTC and CPG brands - what actually moves revenue, and what just looks busy.
Klaviyo Segmentation: The 6 Layers, and Where Most Stop
Read moreMost Klaviyo accounts have segments and then send every one of them the same email. The six layers, the exact conditions, the send frequency per band, and RFM without the paid add-on.
Maestra vs Klaviyo (2026): From an Agency That Has Built in Both
Klaviyo sells the software. Maestra sells the software with a marketer attached. We priced both at 25,000, 100,000 and 250,000 active profiles on 19 October 2026, and we've built in both.
Read moreKlaviyo Popups: The 4 You Are Not Running
Almost every Klaviyo account runs one popup, which can only reach anonymous traffic. Here are the five we run, how to build the first one, and the setting that decides whether three…
Read moreThe 7 Best Shopify Subscription Apps (2026)
Almost every week a brand asks us the same question. Recharge or Loop? And most of them have no idea how to choose, because the moment you start researching you hit a…
Read moreAttentive vs Postscript (2026): From an Agency That Runs Both
Attentive publishes no prices at all. Postscript publishes four tiers with per-message rates. We have built flows inside both and migrated a brand off one, and the rate card turns out not…
Read moreKlaviyo Sunset Flows: Why We Kill Them (2026)
Klaviyo recommends a sunset flow. We turn them off. The segment it runs on is your highest-risk addresses, and Klaviyo's own documentation concedes the mechanism that makes it harmful.
Read moreBFCM 2026: What It Means, the Dates, and the Prep Checklist
BFCM stands for Black Friday Cyber Monday. In 2026 that is Friday 27 November to Monday 30 November. Here are the dates, the three phases of prep that start in October, the…
Read moreKlaviyo Pricing (2026): Every Tier and Every Product
Klaviyo bills on active profiles, not on emails sent. Here is every tier from the free plan to 135,000 profiles, all ten products and the six separate things Klaviyo meters, read off…
Read moreZaymo Review (2026): From an Agency That Runs It
Before anything else: YOCTO is a Gold Tier partner in Zaymo’s agency program. We chose to work with them, so weigh this accordingly. What we’ve done instead of pretending otherwise is make…
Read moreThe 6 Best Direct Mail Automation Platforms (2026)
Two things before the list. YOCTO has partner relationships with two of the six platforms below, Paper Run and PostPilot. And one of the results we cite is our own work, published…
Read moreKlaviyo Flow Not Sending: The Three Layers to Check, in Order
A Klaviyo flow that is not sending has one of three problems: the message was never live, nobody entered, or they entered and were skipped at send time.
Read moreKlaviyo vs Mailchimp: Mailchimp Is Cheaper Until It Is Not
Someone asked this exact question on Reddit recently. They sell a luxury product, have under 150 contacts, can’t imagine passing 5,000, and their store’s on Wix. The thread told them Mailchimp was…
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