Expanding your online brand to sell in different countries can be a high-wire act that requires a lot of precision. You must think of various factors like different currencies, payment methods, shipping logistics, localizing your marketing strategies, and understanding the regulations of each country. It’s a complex task that includes crafting unique email marketing strategies, designing relevant signup forms, and creating specific email flows for different markets.
Fortunately, using Shopify Markets combined with Klaviyo simplifies this challenge. These tools work together at the email marketing platform level to streamline the process. By effectively using Klaviyo, you can manage your entire customer base across various countries through a single account, allowing for efficient consolidation of your email lists.
Shopify Markets is a powerful feature of Shopify that simplifies the process of selling globally from a single store. This tool is designed to manage multiple aspects of international e-commerce with ease. By using Shopify Markets, you can tailor your online store to different countries or regions, handling things like currency conversion, language translation, local payment methods, and setting specific pricing and shipping rules for each market.
Shopify Plus now offers extensive documentation on how to manage these key features of Shopify Markets.
(Markets is available to merchants worldwide on Basic, Shopify, Advanced, and Shopify Plus plans.)
Owning multiple online stores and managing them independently – including managing products, prices, and inventory separately – is a huge operational cost, more time-consuming, and way more complex. The shift to Shopify Markets on the Shopify Plus platform consolidates all functionalities into one dashboard, providing a more streamlined and efficient approach to selling to a global customer base.
Klaviyo is the most dominant CRM platform in the Shopify ecosystem for many reasons, but perhaps the prime reason is its seamless integration with Shopify and the technologies built around the e-commerce platform. Specifically, by integrating your Shopify Markets store with Klaviyo, you’ll be able to:
Echoing our prior points about owning and managing multiple storefronts independently, managing separate email lists in different Klaviyo accounts is operationally taxing and complex. A unified, single-account approach on Klaviyo, in conjunction with Shopify Plus, simplifies management, reduces costs, and ensures a consistent, branded experience for international customers.
Klaviyo’s Frantisek Friedl has written a great step-by-step guide on how to integrate Shopify Markets with Klaviyo. Your developer can follow these steps for a smooth integration. Essentially, the process involves:
In this scenario, the high-level objective is to move all the data of all of your Klaviyo accounts into a single Klaviyo account, ideally the one that has the highest send volume, and manage all of your territories from there. Here’s how to start:
To complete the migration of events, you will require the help of your developers. Specifically, they’ll be able to pull these data points using Klaviyo’s Get Events API, and import them into the main account using Klaviyo’s Create Event API.
Ideally, you should set up a periodic sync so that the desired events and data from the regional accounts are passed on to the main account and are up to date for when you go live.
In this scenario, your objective is to start targeting users in a new, different country, without really disrupting your existing Klaviyo setup.
The first step of the process – setting up Klaviyo to use Shopify markets data – is the same. What’s different is that you don’t really need to consolidate data and events, nor do you really need to set up a staging environment (though you still could, just for safety reasons).
When expanding your online brand internationally with Klaviyo and Shopify Markets, there are several key considerations to keep in mind. Here’s a list of points to help guide you through the process:
By following these considerations, you can effectively manage your international presence using Klaviyo and Shopify Plus, ensuring a cohesive and successful global expansion.
Combining Shopify Markets and Klaviyo results in a seamless integration that powers up your e-commerce business, helping it grow into new markets efficiently However, the journey to happy customers and successful expansion needs more than that. It requires a dedicated approach to managing your email lists, creating relevant content, and optimizing email flows to resonate with diverse customer bases. This is where YOCTO can be your invaluable partner.
Our deep understanding of the e-commerce industry and experience in custom integrations means that our marketing team is well-equipped to meet your unique business needs. Whether it’s enhancing your marketing emails, broadening your product catalog into new markets, or personalizing your email automation to boost your email revenue, YOCTO is here to help.
Team up with YOCTO to fully realize the potential of your e-commerce business in the global market. We’re committed to working with you to ensure a smooth and successful expansion, focusing on e-commerce sales. Click here to schedule a discovery call.
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