The Subscription Marketing Agency That Works Inside Your Subscription Platform
Most agencies send the emails around your subscription. We go inside it - the cancellation flows, billing logic, dunning, and save offers in Recharge, Loop, or Smartrr, plus the email and SMS that convert and retain subscribers. Because the churn isn’t in your inbox. It’s in the mechanics.
Your Subscription Program’s Problems Aren’t in the Emails. They’re in the Mechanics.
Subscription brands lose revenue in places a normal email agency never looks. When growth stalls, it’s almost always one of these.
Your offer is built to be cancelled.
Monthly billing means a monthly prompt to quit. With no prepaid, commitment, or incentive to stay, you’re reminding people to leave twelve times a year.
Your subscription rate is stuck.
Most of your revenue is one-time buyers, but nothing in your funnel converts them to subscription - so the program never compounds, it just churns flat.
You run the emails and ignore the platform.
Your cancellation flow is a default text page, there are no save offers tied to why people leave, and your customer portal does nothing but cancel. The highest-leverage surface in your program is untouched.
Your dunning is on default.
Cards decline, the platform retries once or twice, and recurring revenue you already earned quietly disappears. It’s the biggest leak we find and the easiest to plug.
Nobody ever upgrades.
Every subscriber stays on the plan they started. No expansion path in the portal, no nudge from 8 units to 16 - so recurring AOV never moves.
Subscribers churn before the second order.
They take the intro discount and run. With no onboarding to build the habit before the first renewal, you’re paying to acquire subscribers who never become profitable.
We Run the Whole Subscription Program - Offer, Platform, and Lifecycle.
A subscription program is three layers deep, and most agencies only touch the top one. We work all three.
The Offer & First Cycle
How the subscription is sold - cadence, prepaid and commitment options, incentives - and the onboarding that gets new subscribers past the first renewal instead of cancelling after the intro discount.
Inside the Platform
The Recharge, Loop, or Smartrr mechanics: cancellation flows with save offers matched to cancel reasons, billing reminders reframed to reduce churn, dunning that actually recovers failed payments - including direct mail saves when email goes unopened - and a customer portal that drives upgrades.
The Subscriber Lifecycle
The email and SMS flows that convert one-time buyers into subscribers, keep active subscribers engaged, and reactivate the ones who cancelled - each subscriber state messaged differently.
Your Free Audit Is a Complete Gameplan, Not a Sales Call.
Most agencies sign you, then disappear for eight weeks to “audit” before they tell you anything. We do the opposite. Before you pay a cent - before you even decide - you get a full teardown of your account and the exact plan to fix it, built from your real numbers. Here’s what lands in your inbox.
A Full Unit Economics Analysis
We pull your real numbers from Shopify and Klaviyo - margins, breakeven, retention order by order, and the most you can spend to acquire a customer without losing money. You see exactly where the business makes money and where it leaks.
Every Growth Lever, Mapped
The full set of levers that move LTV - converting one-time buyers to subscription, cutting voluntary and failed-payment churn, reactivating cancellers, lifting subscription AOV. You see which ones actually move the needle.
A Prioritized Lifecycle Scorecard
A flow-by-flow benchmark of your current program - what’s working, what’s broken, what’s missing - scored against brands like yours and ranked by revenue impact. A number, and a reason.
The Complete Gameplan
One prioritized roadmap - which flows to fix, kill, or build, which subscriber segments to split out, and which subscription levers to pull, in order, with targets and trajectory. Not a 40-page deck. A plan you can start tomorrow.
All built from your live Klaviyo, Shopify, and subscription data - never a template.
Subject to availabilityNamed Clients. Real Numbers.
HEALTH · LIFECYCLE
SUBS · CPG · LIFECYCLE
CPG · LIFECYCLE
LIFECYCLE · OTHER
SUBS · HEALTH
CPG · LIFECYCLE
SUBS · HEALTH · LIFECYCLEHEALTH · LIFECYCLE
HEALTH · LIFECYCLE
LIFECYCLE · OTHER
CPG · LIFECYCLE
SUBS · CPG · LIFECYCLE
LIFECYCLE · OTHER
HEALTH · LIFECYCLE
CPG · LIFECYCLE
SUBS · CPG · LIFECYCLE
CPG · LIFECYCLE
SUBS · HEALTH · LIFECYCLE
LIFECYCLE · OTHERProof We Didn’t Write Ourselves
Anyone can publish their own wins. These weren’t published by us. Klaviyo, Skio, Loop and others wrote up our clients’ results as their own customer success stories. Read them at the source.
Mira
Jimmy Joy
Gratsi
Evereden
Boujee Hippie
Gratsi
The Founder Does the Diagnosis
George Kapernaros founded YOCTO to do one thing better than anyone else: turn DTC retention into a measurable system. He sits on the Klaviyo Partner Advisory Council, the Forbes Business Council, and the Fast Company Executive Board - and he personally runs the audit on every account before a single deliverable is complete.
How We Think About Retention, On Camera
Recorded by George. Each video covers one part of the retention program we run for clients. Play it here or open it on YouTube.
Churn fix on Loop8:18
Watch Me Fix a $30M Brand's Churn Problem
Cancellation & save flows10:38
How to Create a High-Converting Cancellation Flow
Failed-payment recovery6:27
Best Strategy to Recover Failed Payments
Cohort LTV reporting15:50
Cohort Analysis Tutorial: Track Customer LTV & Retention
Subscription strategy10:31
DTC Subscription Marketing Is Easy After You Understand This
Platform choice16:06
Recharge vs Loop (2026): The Truth From an Agency That Runs Both
Subscription Marketing Questions, Answered.
- Klaviyo Elite Partner - the top tier, held by roughly 40 agencies worldwide on our count of Klaviyo’s partner directory, August 2026.
- Klaviyo, Skio, Loop and Bubblehouse have each published our client results under their own names.
- Clients include Healf - ranked #1 on the 2026 FT1000 as Europe’s fastest-growing company.
Bring Us Your Hardest Retention Problem.
We take on a fraction of the brands that apply - the ones we know we can move the needle for.