Retention, Klaviyo & Lifecycle, Decoded.
Field notes from the YOCTO team on the retention systems behind fast-growing DTC and CPG brands - what actually moves revenue, and what just looks busy.
Cart Abandonment Email Copy That Converts
Write cart abandonment emails that actually convert. Learn proven copywriting techniques to recover lost sales and boost revenue fast.
Read more →Conversion Copywriting for CPG Email Programs
Write email copy that converts. Learn the specific tactics CPG brands use to drive revenue without sounding pushy or losing customer trust.
Read more →Win-Back Email Strategy for Lapsed CPG Customers
Bring dormant customers back with proven win-back email tactics. Learn how to structure sequences that recover revenue without wasting send volume.
Read more →Post-Purchase Email Sequences for CPG Brands
Most CPG brands waste their best conversion window. Here's how to build post-purchase emails that actually retain customers.
Read more →Best Klaviyo Flows Every CPG Brand Needs
If your Klaviyo flows are underperforming, you're leaving repeat revenue on the table. Here are the flows that actually move the needle for CPG brands.
Read more →Klaviyo Audit Expert Series: Advanced Flows
WHEN YOU FINISH READING THIS ARTICLE YOU’LL KNOW: Which Klaviyo advanced flows you should be using. How using predictive analytics can increase your conversions. How to audit your advanced email flows to…
Read more →Klaviyo Audit Expert Series: Core Flows
WHEN YOU FINISH READING THIS ARTICLE YOU’LL KNOW: The role core flows play in the customer journey and how to use them. The six core flows every business needs and what purposes…
Read more →Testing to Win: Master The Klaviyo Optimization Workflow
Once your Klaviyo email automation flows are in place and you’re consistently hitting the mark with 2 to 3 email marketing campaigns weekly, what’s next for your email program? The answer lies…
Read more →The Ultimate Guide To Retargeting Email Automation (Turn Your Store Into A Mousetrap)
If your idea of email retargeting is the tired old “left something on your cart” email… block out some time and keep reading. Some of the things you’ll learn: A simple email…
Read more →How To Build A High-Performing Personalized Welcome Email Flow
Nowadays, you Google something once, and next thing you know, you see it everywhere. Some of the things you’ll learn: How does the iOS15 launch impact data collection, and what does this…
Read more →The Complete Guide To Post Purchase Marketing Emails (Turn Your One-Time Shoppers Into Loyal Supporters)
Who said that the customer journey comes to an end when shoppers purchase? When you finish reading, you’ll know: Why customer experience is considered to be the new marketing battlefront. A smart email marketing strategy that…
Read more →Do You Need to Maximize Your Profits?
We’ll run a free audit, hand you a written breakdown, and tell you honestly if we can help.