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For Rapid-Growth DTC Brands

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Our unique advantage: we’ve done it all

Launched over 200 ecommerce products. Scaled new brands to 6-figures. Doubled the conversion rates of 9-figure brands with millions of Klaviyo subscribers. Taught marketing in some of the most prestigious institutions in the world.

Here’s how it works

This is free
We ask questions about your brand and help you define strategic email marketing goals, priorities, and articulate your (real) pain points.
1 Week
We analyze your customer base and transactional data and present your brand's key lifecycle marketing gaps and opportunities.
You start paying here
2 Weeks
You get a clear, prioritized game plan. We don't make a single recommendation without understanding your brand, strategic priorities, customers, and incentives strategy (and if you don't have one, we help you develop one).
Can include done-for-you copywriting & design
1-3 months
We work with transparency, speed, and clear KPI targets. We always start by solving your most urgent issues and work on upgrading what your team already has to get you results quicker (as opposed to starting from scratch, causing you to pay more).
3-6 months
We have a proven methodology. We know how to develop a world-class lifecycle automation program, segmentation strategy, and 'forward-worthy email campaigns. Working with us saves you resources because it eliminates guesswork and the need to hire a full new (and qualified) team for email marketing.
8 Out of 10 clients continue like this
We hold nothing back. We share our tools, frameworks, and knowledge with your team so they can execute on the highest possible level without depending on us. When that moment happens, we switch to an advisory role for a lower fee. This way you can always tap into our experience of working with dozens of e-commerce brands.

What Our Clients Think About Us

George really knows what he is doing. Also, he is a super hard-working guy who puts many hours into making things happen. He helped Kilo.Health improve the CR of our copies and helped our internal team with leveling up their skills.
Erikas Plotkinas
Erikas Plotkinas CMO of Kilo.Health (2nd fastest growing company in Europe)
A true master in retention marketing. I have been working with many agencies and freelancers but George has brought the best results combined with a outstanding work ethic.
Matteo Grassi
Matteo Grassi Co-Founder & CEO @popup
I've worked with George on two projects now, and he's great. First, he doubled the conversion rates of our cart abandonment emails. Then he created advertorials for us that performed so well that we were able to scale our acquisition to new heights. This is one of the easiest recommendations I make because I know he will deliver results. Plus, he's easy to work with and an overall nice guy. And last but not least, I love his honest approach to doing business. If he can deliver it - he will do it. If he can't - he will say that. He won't try desperately to oversell his services as many other people do.
Mykolas Mickus
Mykolas Mickus CMO at ZENOO
I've been collaborating with George for quite a bit now and have to say - he is a retention marketing ninja! He takes Email Marketing to a whole new level! 100% recommend George to anyone. Besides the amazing job he is doing, he is also a fantastic and easy-going human.
Katya Samotoi
Katya Samotoi Managing Director of Viceroy Group
George knows his stuff :). Need a converting copy? He’ll do it. Want to improve your email marketing game? He’ll help. Honestly, from the beginning of our collaboration results keep going up! What I really like about his work is his attention to detail and that he dives deep to understand the customer. Great guy to work with if you want to get to another level.
Evaldas Einikis, Performance Lead at Colon Broom
I would like to say huge thanks to George. He is not just an expert in email marketing; he is also a perfect supervisor. Working with that kind of a professional, you will not only reach desired goals, but also grow, learn, and improve as a specialist. Working together with George, we started constantly increasing email channel revenue share and had a very successful Black Friday campaign (beaten monthly revenue record!).
Magdalena Pocė
Magdalena Pocė Email Marketing Manager at Kilo Health
Exceptional attention to detail. Expert in email marketing. Content converts really well.
Danas Kurlavičius
Danas Kurlavičius Email Marketing Manager at DoFasting
I worked with George to take a deep dive into our email strategies, campaigns and analytics for our D2C eCommerce company. George did a phenomenal job and we came out the other end of our time together in a much healthier position.
Kieren Quarmby CEO at Digital Vikings
"Amazing" is the word that first comes to mind when asked to describe George Kapernaros. He is an awesome conversion copywriter and a great marketing specialist. George can easily turn information into useful copy that can sell products. As Acquisition Products Department Lead, I rarely had to send George’s work back to him for revisions or corrections because of his ability to produce quality copy the first time. I would strongly recommend George for any copywriting needs.
Alvydas Opulskis
Alvydas Opulskis Acquisition Products Lead at Kilo Health
We're very happy to have worked with George and his team on one of our e-commerce projects! He's a real expert in email marketing and e-commerce marketing in general. We saw a positive ROI within 30-45 days of starting. Very organized, easy to work with, he really goes the extra mile and it shows. I highly recommend reaching out to him if you'd like to go to the next level.
Savvas Zortikis
Savvas Zortikis Co-founder & CEO of Viral Loops

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