Leadership

The Two People Who Sign Off Every Account

YOCTO is run by its founder and its managing director. One diagnoses the account against the numbers that decide its future; the other is accountable for every client relationship and makes the program ship.

George Kapernaros

FOUNDER · CEO · YOCTO

“Don’t walk when you can run.”

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Marija Pajković

MANAGING DIRECTOR · YOCTO

“I’m endlessly driven by care: for people, for craft, for outcomes.”

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Numbers our clients let us publish

The Fastest-Growing DTC Brands Run on YOCTO

Seven technology companies, including Klaviyo, Skio and Loop, have published YOCTO-credited case studies under their own names.

CPG · LIFECYCLE

Europe’s #1 fastest-growing company, FT1000 2026 - YOCTO client since 2023

Part of the Genesis Group (1B+ valuation)

+400%

Email & SMS revenue, built from scratch

CASE FILEREAD

SUBS · HEALTH · LIFECYCLE

Part of Kilo.co, a 400M+ portfolio

$1M/wk

Email revenue, sustained

CASE FILEREAD

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