Retention, Klaviyo & Lifecycle, Decoded.
Field notes from the YOCTO team on the retention systems behind fast-growing DTC and CPG brands - what actually moves revenue, and what just looks busy.
Testing to Win: Master The Klaviyo Optimization Workflow
Once your Klaviyo email automation flows are in place and you’re consistently hitting the mark with 2 to 3 email marketing campaigns weekly, what’s next for your email program? The answer lies…
Read moreThe Truth About Klaviyo’s Attribution Window
Today, we’re telling the truth about Klaviyo’s attribution window. We’ll keep it simple and to the point. Klaviyo’s approach is transparent, flexible, and fair. Their technology gives you control over how you…
Read moreKlaviyo Smart Sending: What It Does and When to Turn It Off
Are you treading a fine line between engaging your email audience and overwhelming them with too many emails? Consistency is key, but overcommunicating can lead to a frustrating experience. On the flip…
Read moreMaster Klaviyo Double Opt-In (Tutorial - Click By Click)
Is your subscriber list growing at a snail’s pace? It might not be your popups, but your opt-in process. Keep reading for a click-by-click double opt-in tutorial. What is Double Opt-In? Imagine…
Read moreSync or Sink: Navigating Client and Email Marketing Agency Relations
At YOCTO, we know a thing or two about helping brands win with email, SMS, and retention marketing. This is not an empty boast. Our 100% client retention rate - as of…
Read moreStrategy Development Process At YOCTO: Here’s What to Expect
Starting a new chapter of e-commerce growth requires a meticulously crafted strategy. At YOCTO, the strategy development process is one we pride ourselves on-focused on your brand’s uniqueness, data-driven decision-making, and effective…
Read moreClient Onboarding Process at YOCTO: Here’s What to Expect
Diving into a new agency partnership can be daunting when you’re left in the dark. We wrote this article so we cut through uncertainty right from the start. We lay out our…
Read more10 Must-Ask Questions Before Choosing an Email Marketing Agency
Choosing the right email marketing agency can elevate your business to new heights. But, make the wrong pick, and it can be a financial drain with huge opportunity costs. Stick around, and…
Read moreHow to Grow Your Klaviyo Email List ASAP
Struggling to expand your online brand store’s reach? Tired of experiencing a slow-growing Klaviyo email list? Uncover effective list growth tactics that you can put to work immediately. Here’s what you’re about…
Read moreHow to audit your Klaviyo account (without an agency)?
This article will show you how to take control of your Klaviyo account, deep dive into your account’s findings, and help you create an actionable plan toward conversion success - all without…
Read moreThe Ultimate Guide To Retargeting Email Automation (Turn Your Store Into A Mousetrap)
If your idea of email retargeting is the tired old “left something on your cart” email… block out some time and keep reading. Some of the things you’ll learn: A simple email…
Read moreWelcome Email Flow: Ask One Question, Then Send Six Emails
Nowadays, you Google something once, and next thing you know, you see it everywhere. Some of the things you’ll learn: How does the iOS15 launch impact data collection, and what does this…
Read moreDo You Need to Maximize Your Profits?
We’ll run a free audit, hand you a written breakdown, and tell you honestly if we can help.
