Retention, Klaviyo & Lifecycle, Decoded.
Field notes from the YOCTO team on the retention systems behind fast-growing DTC and CPG brands - what actually moves revenue, and what just looks busy.
Klaviyo Segmentation: The 6 Layers, and Where Most Stop
Most Klaviyo accounts have segments and then send every one of them the same email. The six layers, the exact conditions, the send frequency per band, and RFM without the paid add-on.
Read moreKlaviyo Popups: The 4 You Are Not Running
Almost every Klaviyo account runs one popup, which can only reach anonymous traffic. Here are the five we run, how to build the first one, and the setting that decides whether three…
Read moreKlaviyo Sunset Flows: Why We Kill Them (2026)
Klaviyo recommends a sunset flow. We turn them off. The segment it runs on is your highest-risk addresses, and Klaviyo's own documentation concedes the mechanism that makes it harmful.
Read moreHow to Audit Your Email Program in Days
Speed matters. Learn how to run a focused email audit that identifies your #1 retention problem and produces an execution roadmap in under a week.
Read moreEmail List Decay: Why Subscribers Leave
Email list decay happens when subscribers stop engaging or unsubscribe. Understand the root causes and fix your retention problem in days, not months.
Read moreEmail Deliverability Best Practices for CPG Brands
Protect your sender reputation and inbox placement. Master the technical and operational practices that keep your CPG email revenue flowing.
Read moreRFM Analysis for Email Marketing Explained
RFM analysis segments customers by purchase recency, frequency, and monetary value. Learn how to use it to improve email revenue and retention.
Read moreAverage Unsubscribe Rate: What Works in Ecommerce
Benchmark your email unsubscribe rates against industry standards. Learn what drives list decay and how top CPG brands keep subscribers engaged.
Read moreEmail Segmentation Strategy for D2C Brands
Segment smarter, not harder. Learn how D2C brands use email segmentation to boost retention and revenue without bloating their tech stack.
Read moreEmail Revenue Share Benchmarks for DTC Brands
What percentage of total revenue should come from email? We analyzed data across DTC subscription brands to show realistic benchmarks and how to improve yours.
Read moreWhy Fast-Growth Brands Outgrow Their Email Programs
Fast-growing CPG brands hit a wall with email. Discover why revenue plateaus and how to rebuild your program for real results.
Read moreWhat Good Klaviyo Onboarding Looks Like for Brands
Strong Klaviyo onboarding sets retention strategy for months. Learn what separates effective setup from generic implementation.
Read moreDo You Need to Maximize Your Profits?
We’ll run a free audit, hand you a written breakdown, and tell you honestly if we can help.
