The Latest

Retention, Klaviyo & Lifecycle, Decoded.

Field notes from the YOCTO team on the retention systems behind fast-growing DTC and CPG brands — what actually moves revenue, and what just looks busy.

53 articles · page 3 of 5
August 2, 2024

Klaviyo Audit Expert Series: Advanced Flows

WHEN YOU FINISH READING THIS ARTICLE YOU’LL KNOW:  Which Klaviyo advanced flows you should be using. How using predictive analytics can increase your conversions. How to audit your advanced email flows to…

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July 30, 2024

11 Benefits of Hiring a Klaviyo Agency for Your Email Marketing

WHEN YOU FINISH READING THIS ARTICLE YOU’LL KNOW:  How hiring a Klaviyo agency can get you ahead in email marketing.  Why hiring agency-based Klaviyo experts beats hiring an in-house team.  How a…

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July 26, 2024

Klaviyo Email Marketing Agency Pricing Guide

Investing in a Klaviyo email marketing agency service package could be the smartest decision you make for your business. Klaviyo agencies—especially those in Klaviyo’s Partner Program—offer you a full team of email…

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July 24, 2024

Klaviyo Email Agency vs. In-House: Which Is Right for Your Business?

It could be one of the most important decisions you make for your business: hiring a Klaviyo email agency vs. in-house marketing team. Each has its own benefits and drawbacks, and you…

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July 9, 2024

Klaviyo Audit Expert Series: Integrations

WHEN YOU FINISH READING THIS ARTICLE YOU’LL KNOW:  What Klaviyo integrations are and what you can use them for. The difference between Klaviyo’s native integrations and third-party integrations. How to audit your…

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July 9, 2024

Klaviyo Audit Expert Series: Sign-Up Forms

WHEN YOU FINISH READING THIS ARTICLE YOU’LL KNOW:  The importance of Klaviyo sign-up forms for business growth and why maintaining your list is necessary. The different types of sign-up forms, their properties,…

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July 3, 2024

How to Audit Your Klaviyo Account (Without an Agency)

WHEN YOU FINISH READING THIS ARTICLE YOU’LL KNOW HOW TO:  Take control of your Klaviyo account. Dive deep into your account’s findings and use the data smartly. Create an actionable plan towards…

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July 3, 2024

Klaviyo Audit Expert Series: Core Flows

WHEN YOU FINISH READING THIS ARTICLE YOU’LL KNOW:  The role core flows play in the customer journey and how to use them. The six core flows every business needs and what purposes…

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June 19, 2024

Email Click Bots Causing a Click Surge? How to Find Out

WHEN YOU FINISH READING THIS ARTICLE YOU’LL KNOW:  How email click bots can inflate your email marketing metrics and skew your understanding of campaign performance. The reasons behind the recent surge in…

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June 7, 2024

Klaviyo Audit Expert Series: Email Deliverability 

WHEN YOU FINISH READING THIS ARTICLE YOU’LL KNOW:  The definition and importance of email deliverability: You’ll understand what your email deliverability score is, why it’s a huge part of your marketing success,…

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June 2, 2024

Klaviyo Audit Expert Series: Klaviyo Attribution Window

WHEN YOU FINISH READING THIS ARTICLE YOU’LL KNOW:  Understanding Klaviyo’s Attribution Window: What the Klaviyo attribution window is and how it helps track sales accurately. Multi-Channel Attribution: How Klaviyo assigns conversions across…

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May 31, 2024

Klaviyo Audit Expert Series: Segments & Lists

WHEN YOU FINISH READING THIS ARTICLE YOU’LL KNOW:  How to audit your Klaviyo lists and segments and create an effective email strategy. Steps to create and maintain clean email lists to enhance…

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