Retention, Klaviyo & Lifecycle, Decoded.
Field notes from the YOCTO team on the retention systems behind fast-growing DTC and CPG brands - what actually moves revenue, and what just looks busy.
How CPG Brands Should Measure Email Channel ROI
Learn the key metrics CPG brands need to track for email ROI, and why vanity numbers hide real retention revenue growth.
Read moreKlaviyo Segmentation Mistakes That Kill Revenue
Bad Klaviyo segmentation quietly drains email revenue. Here are the most damaging mistakes and how to fix them fast.
Read more5 Signs Your Email Program Needs a Strategy Overhaul
If your Klaviyo program is running but not growing, something is broken. Here are five clear signs your retention strategy needs a real overhaul.
Read moreHow to Increase Email Revenue Share for Ecommerce
Most ecommerce brands are leaving serious email revenue on the table. Here is a practical breakdown of how to fix your lifecycle program and grow email channel revenue share.
Read moreKlaviyo Integrations: Setup and Audit Checklist
WHEN YOU FINISH READING THIS ARTICLE YOU’LL KNOW: What Klaviyo integrations are and what you can use them for. The difference between Klaviyo’s native integrations and third-party integrations. How to audit your…
Read moreKlaviyo Sign-Up Forms: Build and Optimize Them
WHEN YOU FINISH READING THIS ARTICLE YOU’LL KNOW: The importance of Klaviyo sign-up forms for business growth and why maintaining your list is necessary. The different types of sign-up forms, their properties,…
Read moreEmail Click Bots Causing a Click Surge? How to Find Out
WHEN YOU FINISH READING THIS ARTICLE YOU’LL KNOW: How email click bots can inflate your email marketing metrics and skew your understanding of campaign performance. The reasons behind the recent surge in…
Read moreKlaviyo Deliverability Audit: Fix Inbox Placement
WHEN YOU FINISH READING THIS ARTICLE YOU’LL KNOW: The definition and importance of email deliverability: You’ll understand what your email deliverability score is, why it’s a huge part of your marketing success,…
Read moreHow to Set & Audit Your Klaviyo Attribution Window
WHEN YOU FINISH READING THIS ARTICLE YOU’LL KNOW: Understanding Klaviyo’s Attribution Window: What the Klaviyo attribution window is and how it helps track sales accurately. Multi-Channel Attribution: How Klaviyo assigns conversions across…
Read moreKlaviyo List & Segment Audit: Step-by-Step
WHEN YOU FINISH READING THIS ARTICLE YOU’LL KNOW: How to audit your Klaviyo lists and segments and create an effective email strategy. Steps to create and maintain clean email lists to enhance…
Read moreHow to Use One Klaviyo Account to Sell Internationally
Expanding your online brand to sell in different countries can be a high-wire act that requires a lot of precision. You must think of various factors like different currencies, payment methods, shipping…
Read moreThe Truth About Klaviyo’s Attribution Window
Today, we’re telling the truth about Klaviyo’s attribution window. We’ll keep it simple and to the point. Klaviyo’s approach is transparent, flexible, and fair. Their technology gives you control over how you…
Read moreDo You Need to Maximize Your Profits?
We’ll run a free audit, hand you a written breakdown, and tell you honestly if we can help.
