We helped MiraCare increase loyalty redemption by 25% and improve churn rate by nearly 14%, all while launching a fully automated subscription journey and building one of their most profitable flows to date thanks to Loop Subscription.
FACTS
Client: MiraCare
Industry: Fertility & Hormonal Health
List Size: 240K+
Subscripton Platform: Loop Subscription
Previous Platform: Yotpo
ESP: Klaviyo
Focus Areas: Subscription Retention, Loyalty Integration, Churn Prevention, Lifecycle Automation
RESULTS
- 25% increase in loyalty points redemption within subscriptions
- 13.9% improvement in churn rate
- 15.9% reduction in cancellation rate
- One of Mira’s highest revenue-generating flows was built from loyalty + subscription synergy
- Full subscription journey automation launched across email & SMS
- Deeper insight into cancellation behavior used to personalize save/skip flows and content
Client Insights
MiraCare is a science-backed fertility and hormonal health brand empowering women to understand and optimize their cycles through personalized tracking and supplement routines. With over 240K+ customers and a strong subscription model, Mira combines data-driven insights with empathetic care.
YOCTO began working with MiraCare to improve retention, maximize loyalty usage, and implement a seamless subscription experience after the brand migrated off Yotpo.
The Challenge
Mira had been using Yotpo to manage their subscription program, but with Yotpo discontinuing this service, the brand urgently needed a new platform. Their next solution had to do more than just manage renewals.
They needed:
- Analytics to power personalization and future strategy
- Full subscription visibility and control
- Stronger churn prevention tools
- Loyalty integration (a top request from their users)
Our process
1. Loyalty Points Integration: Turning Friction into Retention
One of Mira’s most common customer requests was the ability to apply loyalty points toward upcoming subscription renewals. Yotpo didn’t support it, but Loop Subscription did.
We designed new flows allowing subscribers to redeem points automatically before renewal.
Results:
- This flow became one of Mira’s highest revenue-generating automations
- 25% increase in loyalty redemptions
- Higher AOV from customers who added more items alongside redemptions
2. Churn Prevention: From Blind Spots to Smart Automation
Using Loop Subscription’s advanced analytics, we could finally track:
- Cancellation reasons
- Orders before churn
- Pause/skip behavior
This allowed us to build proactive churn prevention flows.
Tactics included:
- Smart pre-renewal reminders
- Personalized incentives tied to skip/cancel behavior
- One-click save actions within emails and SMS
- Audience segmentation to extend these strategies to one-time purchasers
Outcome:
- 13.9% drop in churn rate
- 15.9% reduction in cancellations
3. Journey Automation: A Lifecycle Experience, End-to-End
Unlike their old tool, Loop Subscription’s gave us the flexibility to create flows that span every part of the customer lifecycle.
Now, Mira’s retention system includes:
- Seamless onboarding + education flows
- Subscription reminders with flexible actions
- Churn prevention automations
- Loyalty re-engagement flows
- Win-back and post-cancel journeys
All of this runs across both email and SMS, creating a cohesive, channel-agnostic experience.
4. Behavioral Data: Fuel for Smarter Strategy
Loop Subscription’s dashboards didn’t just tell us what was happening, they told us why.
We used that insight to:
- Build content tied directly to top churn reasons
- Optimize campaign timing based on subscription behavior
- Create smarter flows for both subscribers and one-time purchasers
With cancellation data, usage insights, and save/skip behaviors in one place, our team was able to launch retention strategies grounded in real user feedback.
The Results
Highlights
42% Increase in Subscription Lifespan
Customers stayed subscribed for roughly two extra months on average.
48% Drop in Same-Day Cancels
The combination of upfront visibility and easier management reduced knee-jerk cancellations.
28% More Orders Per Subscriber
Stronger retention meant deeper customer relationships and more consistent revenue.
86% Second-Order Conversion Rate
An increase from 82%, closing a critical early-stage churn gap.
WHERE TO FROM HERE?
Now that the foundation is strong, we’re focused on scaling growth through:
- Increasing quick-action links in both flows and campaigns to reduce friction and boost subscriber control
- Smarter churn prevention using Loop Subscription’s deeper analytics
- Expanding loyalty visibility across more flows and channels
- Testing a bundle builder to boost AOV and cross-sell behavior