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In just one quarter, YOCTO helped Zapply UK turn a rapidly growing but leaky subscription program into a retention engine – lifting their cancellation save rate from 4.17% to 42.34%, increasing subscription take rate by 16.78%, and building the infrastructure to convert one-time buyers into long-term subscribers. Facts Client: Zapply Industry: CPG Focus areas: •… Read more HOW YOCTO HELPED FUEL ZAPPLY’S 469% QUARTERLY GROWTH BY STRENGTHENING THEIR SUBSCRIPTION ENGINE
Across every metric, the psychographic campaigns outperformed the control. FACTS Client: Gratsi Industry: CPG List Size: 500K+ ESP: Klaviyo RESULTS Do you want to turn more one-time buyers into subscribers? That was exactly the challenge Gratsi brought to us. Gratsi is a wine subscription brand with a strong product and a growing customer base. Their… Read more How YOCTO drove Gratsi a 47.2% Revenue Lift With OuterSignal’s Psychographic Personalization
In just two weeks before BFCM, YOCTO helped ECUALAMA fix critical lifecycle issues, double opt‑in performance, and drive strong holiday revenue – even though overall business revenue declined. FACTS Client: ECUALAMA Industry: CPG List Size: 20K+ ESP: Maestra RESULTS Client Insights ECUALAMA is a purpose‑driven fashion brand celebrating the craftsmanship of indigenous artisans in the Ecuadorian highlands.… Read more How ECUALAMA Drove 33.6% Lifecycle Revenue Growth During BFCM – While Sending 45% Fewer Emails
We helped Boujee Hippie beat the summer slump, lifting Q2 revenue by 31% while cutting platform messaging costs by 34%. By streamlining email and SMS, retiring underperforming automations, and focusing on high-impact, low-cost campaigns, we turned a historically quiet quarter into one of their most efficient to date. FACTS Client: Boujee Hippie Industry: Weight Management… Read more 31% More Revenue: How We Flipped Boujee Hippie’s Summer Dip into Growth and Slashed Messaging Costs by 34%
We helped BetterMe build a complete email and SMS system from scratch, then used continuous A/B testing to personalise the experience and drive results. The outcome? 13x revenue growth vs. the broader business, 400%+ YoY lift in email revenue, and a 72% A/B test win rate across key flows. FACTS Client: BetterMe Industry: Health &… Read more The Year of A/B Testing: How YOCTO Helped BetterMe Scale Email & SMS Revenue by Over 400%
We helped MiraCare increase loyalty redemption by 25% and improve churn rate by nearly 14%, all while launching a fully automated subscription journey and building one of their most profitable flows to date thanks to Loop Subscription. FACTS Client: MiraCare Industry: Fertility & Hormonal Health List Size: 240K+ Subscripton Platform: Loop Subscription Previous Platform: Yotpo… Read more Mira x Loop Subscriptions: How MiraCare Improved Churn and Retention with a Seamless Loop Subscription Migration
Migrating your email domain is one of the riskiest technical changes you can make, especially when your list is over 250,000 strong and email powers a subscription-first business. But for Heights, a premium supplement brand focused on brain and gut health, the move from yourheights.com to heights.com was essential to match their elevated branding. YOCTO… Read more How Heights Migrated to a New Domain With Zero Deliverability Disruption
We helped Heights boost their win-back rate by 38% and upsell conversions by 46% by turning churn data into personalized flows and making reactivation just one click away. Here’s how we reimagined their post-cancellation and pre-renewal journeys to drive long-term subscriber growth. FACTS Client: Heights Industry: Health & Wellness List Size: 250k+ ESP: Klaviyo. Tech… Read more How Heights Increased Win-Back Rate by 38% and Upsell Conversions by 46% with Smarter Lifecycle Flows
FACTS Client: Froya Industry: Health & Beauty List Size: 550K+ ESP: Klaviyo. RESULTS The Challenge Frøya is a high-performance skincare brand with a subscription-first model and a minimalist product range. While acquiring new customers wasn’t an issue, keeping them subscribed after the first or second order was. The biggest cancellation driver?Excess stock. Customers were skipping… Read more How Frøya Cut Subscription Churn by 33% With One-Click Flexibility and Better Post-Purchase Education
We helped Jimmy Joy turn a summer birthday promotion into their highest-performing sale of the year, beating Black Friday metrics on both engagement and revenue. Here’s how clear segmentation, campaign planning, and timing helped us outperform the biggest eCommerce event of the year. FACTS Client: Jimmy Joy Industry: Food Tech / DTC Meal Replacements List… Read more How a Jimmy Joy Summer Birthday Sale Outperformed Black Friday