We helped Evereden increase email revenue by 92.5%, grow SMS revenue by 141%, and 8x their subscriber base; while refining the tech stack and lifecycle journeys across five tools. Here’s how we transformed performance across acquisition, retention, and subscriptions for this fast-growing family care brand.
FACTS
Client: Evereden
Industry: Baby, Kids, and Mom Skin & Hair Care
SMS Platform: Attentive
ESP: Klaviyo.
Tech Partners: Loop Subscriptions, Wonderkind, Repeat, Social Snowball
Focus Areas: Subscription Optimization, Retention & LTV, Lead Conversion, Tech Stack Efficiency
RESULTS
- 110% YoY total revenue growth.
- 92.% increase in email revenue.
- 141% increase in SMS revenue.
- 113% growth in subscription acquisition.
- 80% growth in retention performance.
- 8X subscription growth.
- Improved AOV, deliverability, and funnel clarity.
Client Insights
Evereden is a clean skincare and haircare brand created by doctors and designed for modern families. Their mission is to bring premium, non-toxic, science-backed care to the most sensitive skin, starting with babies and growing with kids and parents alike.
With a deep commitment to safety, efficacy, and transparency, Evereden stands apart in the crowded personal care space by combining pediatric dermatology expertise with luxury-level formulations.
Their audience is highly values-driven, often made up of parents who care deeply about product integrity and long-term wellbeing. This made retention especially important: customers aren’t just buying products, they’re buying into trust, consistency, and care over time. That meant YOCTO’s lifecycle work had to reflect the same clarity, warmth, and purpose the brand stands for.
The Challenge
Evereden is a fast-growing skincare and haircare brand designed for babies, kids, and families. With aggressive growth targets and a strong DTC presence, the team had big ambitions for lifecycle marketing but their execution was limited by a disjointed tech stack and inefficient customer journeys.
Overlapping automations, conflicting triggers, and underperforming flows were leading to a fragmented user experience.
Key priorities included:
- Boosting retention and lifetime value.
- Growing the subscription program while reducing churn.
- Increasing lead conversion via email and SMS.
- Streamlining their tool stack to unlock better performance.
YOCTO stepped in to rebuild their lifecycle program from the ground up, integrating strategy, creative, and tech into a single, high-performing engine.
Our process
We started by untangling a messy tech stack and rebuilding the customer journey around the moments that matter most.
1. Full-Funnel Optimization
We began by evaluating the full user journey across Klaviyo, Attentive, Loop Subscriptions, Wunderkind, Repeat, and Social Snowball. This revealed overlapping triggers and duplicate messages reaching the same users at different stages.
To fix this, we rebuilt the lifecycle architecture from scratch, anchored in two pillars: acquisition and retention.
- Flows were restructured to trigger in the correct order.
- Logic was cleaned up to avoid duplication.
- Missing legacy Klaviyo events were implemented to improve tracking.
This overhaul resulted in higher engagement, better inbox placement, and smoother customer journeys across every channel.
2. Campaign Optimization
Evereden’s previous campaign strategy relied on bulk sends or narrow segments with little purchase intent. We redefined their content and segmentation approach by:
- Building lifecycle-led segments based on engagement, purchase behavior, and product interest.
- Aligning campaign themes with real shopping patterns.
- Introducing new creative angles: gamified emails, plain-text formats, loyalty redemption nudges.
The result:
- A 107% year-over-year increase in campaign revenue.
- Healthier list engagement with reduced fatigue.
- Greater time efficiency by deprioritizing low-ROI segments.
3. Welcome Flow Optimization
The welcome flow was bloated, poorly sequenced, and overlapping with other messaging. We rebuilt it to focus on fast, conversion-driven impact:
- Simplified the sequence and reduced email volume.
- Refined the brand story and CTA in the main welcome email.
- A/B tested plain-text versus designed formats.
- Adjusted send times based on engagement patterns.
Results included:
- +140% revenue growth from the welcome flow.
- +9% lift in revenue per email event.
- +4.3% increase in average order value.
4. SMS Channel Revamp with Attentive
SMS was previously overused and underperforming. We rebuilt the strategy to be smarter and more intentional:
- Eliminated low-impact automations.
- Introduced personalized 2–3 message nurture flows.
- Leveraged Attentive’s AI for send timing and segmentation.
- Improved campaign segmentation and optimization.
This led to:
- +141% YoY SMS revenue growth.
- +333% improvement in lead conversion rate.
- Increased ROI and decreased SMS costs per journey.
5. Subscription Performance with Loop Subscriptions
Subscriptions were a major growth focus. Working with Loop Subscriptions and our CSM, Nihal Budwa, we implemented:
- A dual-discount strategy (20% first order, 15% recurring).
- Free gifts in follow-up subscription orders.
- 1-click add-to-subscription links in launch campaigns.
- Promo-specific subscription flows (e.g. BFCM).
- Churn defense flows across the entire lifecycle.
- Bundle builder promotions across campaigns and flows.
This drove:
- +156% YoY subscription revenue growth.
- 8X increase in subscriber count.
- +20%higher conversion rate across subscription CTAs.
6. Retention & Loyalty Program Activation
Retention efforts were limited by a third-party tool that managed loyalty messaging externally. Despite early challenges, one clear winner emerged: bundle building. Once integrated into replenishment flows, bundle promos lifted repeat purchases and conversion rates.
To reinforce this, we also:
- Embedded loyalty redemption reminders into everyday campaigns.
- Highlighted points and status across lifecycle emails.
- Ensured ongoing visibility of loyalty incentives throughout the journey.
This holistic approach improved loyalty engagement and boosted retention by 80% YoY.
7. Transactional & Post-Purchase Flow Optimization
We reimagined transactional and post-purchase emails from utility to opportunity.
- Order confirmation and shipping updates were redesigned with upsell angles.
- Post-purchase flows included relevant cross-sells and timely product education.
- Messages were tailored by product line and purchase behavior.
The result:
- 193% YoY growth in automated flow revenue.
Transactional and post-purchase emails became top-performing flow contributors.
The Results
Jimmy Joy’s email marketing transformation yielded exceptional results:
Q4 Performance Overview
- Overall: €276,889.86 in attributed revenue (+94.9% vs same period in previous year)
- Campaigns: €175K (63.22% of revenue, +147.7% YoY)
- Flows: €102K (36.78% of revenue, +42.6% YoY)
Highlights
110% YoY total revenue growth
A fully overhauled lifecycle strategy and coordinated channel execution helped double revenue year-over-year.
SMS revenue up 141%
We rebuilt the entire SMS approach by cutting under performers, fine-tuning timing, and leaning into personalisation to drive conversions.
Retention performance up 80%
By clarifying the post-purchase journey and integrating loyalty messaging, we made retention not just stronger, but seamless.
Improved AOV, deliverability, and funnel clarity
CRO-informed design updates, inbox-healthy strategies, and tighter journey logic helped drive more value from every send.
Email revenue up 92.5%
Smarter segmentation, revamped flows, and conversion-first design turned email into one of their most powerful tools.
Subscription acquisition up 113%
New promo mechanics, bundle builders, and smarter lifecycle flows attracted and converted more long-term subscribers than ever before.
Subscriber base grew 8X
Refined pop-ups, zero-party data collection, and creative on-site lead gen rapidly scaled their list without over-relying on discounts.
WHERE TO FROM HERE?
With the core infrastructure rebuilt and performance metrics climbing, the next chapter is about intelligent scale.
We’re working with Evereden to deepen personalization, introduce predictive retention tactics, and evolve lifecycle messaging across more channels and audiences.
The goal? Keep customer loyalty high and churn low while continuing to grow efficiently.