Vitamin and supplement subscriptions compared
The typical vitamin and supplement subscription takes 20% off the one-time price, the median across the 7 brands here that show a subscribe & save discount, leaving out first-order offers. 9 of the 11 whose buy box shows a selected option open with the subscription already selected.
Vitamin and supplement subscriptions side by side
| Brand | Price | Largest discount | Delivery | Cancel and pause | Guarantee | App | Tactics |
|---|---|---|---|---|---|---|---|
| Arrae | $136.50 | 30% | Every 1 or 3 months | “Skip, pause or cancel anytime” | Not stated | Recharge | 7 tactics |
| Cymbiotika | $61.60 | 30% | Every 30 days | “Pause, skip, or cancel anytime” | 60 days | Recharge | 6 tactics |
| IM8 | $78 a month | 30% | Every 4 or 12 weeks | “Cancel or pause anytime” | 90 days | Skio | 8 tactics |
| Fatty15 | $63.96 | 20% | Every 30 days | “Cancel anytime” | 30 days | Recharge | 6 tactics |
| Primal Harvest | $24.66 | 20% | Every 1, 2 or 3 months | Not stated | Not stated | Stay AI | 3 tactics |
| OLLY | $16.99 | 15% | Every 1, 2 or 3 months | Not stated | Not stated | Ordergroove, Recharge | 1 tactic |
| Goli | $11.99 each | 10% | Not stated | “Cancel Anytime” | Not stated | Recharge | 2 tactics |
| Thesis | $59 | 54% | Every 25, 50 or 75 days | “CANCEL ANYTIME” | 30 days | 8 tactics | |
| ARMRA | $83.99 | 30% | Every 15, 30, 45, 60 or 90 days | “Modify or cancel anytime” | Not stated | Stay AI | 5 tactics |
| Cowboy Colostrum | $59.25 | 25% | Every month | “cancel anytime” | Not stated | Stay AI | 5 tactics |
| Ancestral Supplements | $32.30 | 15% | Every 1, 2 or 3 months | Not stated | “100% Risk-Free Money-Back Guarantee” | Recharge, Skio | 6 tactics |
| Heights | $130 | No one-time option | Every 3 months | “cancel or skip, any time” | Not stated | Skio | 2 tactics |
What stands out
- IM8, Arrae and Cymbiotika take the largest subscribe discount, 30% off the one-time price; Goli takes the smallest, 10%.
- OLLY and Goli open on the one-time purchase; 9 open with the subscription selected.
- ARMRA offers the most delivery options: every 15, 30, 45, 60 or 90 days.
- 5 of the 12 list a guarantee on the page we captured: IM8 (90 days), Cymbiotika (60 days), Fatty15 (30 days), Thesis (30 days) and Ancestral Supplements (“100% Risk-Free Money-Back Guarantee”).
- The subscription prices of Ancestral Supplements (the page says “10% Off Repeat Subscription Orders”), ARMRA (“30% off your first order”), Cowboy Colostrum (“25% off your first order”) and Thesis (the page says “then $79/mo”) are first-order offers, so the median above leaves them out.
- The most used tactics here: one-time price struck through (10 of 12), cancel or pause anytime (9 of 12) and savings badge (7 of 12).
Vitamin and supplement subscription questions
What is the typical subscribe & save discount for vitamin and supplement subscriptions?
The median subscribe & save discount across the 7 vitamin and supplement brands in this comparison that show one is 20%, leaving out first-order offers. IM8, Arrae and Cymbiotika take the most off (30%), Goli the least (10%).
Which vitamin and supplement brands pre-select the subscription?
Primal Harvest, IM8, Ancestral Supplements, Fatty15, ARMRA, Cowboy Colostrum, Thesis, Arrae and Cymbiotika open with the subscription already selected. OLLY and Goli open on the one-time purchase.
Which vitamin and supplement subscriptions offer a guarantee?
5 of the 12 brands in this comparison list one on the page we captured: IM8 (90 days), Cymbiotika (60 days), Fatty15 (30 days), Thesis (30 days) and Ancestral Supplements (“100% Risk-Free Money-Back Guarantee”). We found none on the other pages we captured.
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