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Editorial Team

Founder & CEO · YOCTO

The YOCTO editorial team is the in-house group of lifecycle strategists, email and SMS specialists, and Klaviyo-certified experts behind every article on this site. YOCTO is a top 0.0025% global Klaviyo partner (one of a handful agencies to receive the 'Klaviyo Elite' status in 2026) specializing in retention and lifecycle marketing for DTC brands doing $5M–$50M on Shopify Plus. Everything published here is drawn directly from live client work - the campaigns, flows, segmentation strategies, and SMS programs we build and optimize every day.

28 articles
June 2, 2026

What a 6-Day Retention Sprint Actually Looks Like

See how YOCTO turns a stalled lifecycle program into live execution in six days, with real work shipping by day six.

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May 31, 2026

Klaviyo Segmentation Mistakes That Kill Revenue

Bad Klaviyo segmentation quietly drains email revenue. Here are the most damaging mistakes and how to fix them fast.

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May 29, 2026

How to Fix a Broken Customer Lifecycle Program

Your lifecycle program is live but underperforming. Here's how to diagnose the real problems and fix them fast.

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May 27, 2026

6 Questions to Ask Before Hiring a CRM Agency

Hiring a CRM strategy agency is a big call. Ask these six questions first to avoid slow agencies that drain budget and deliver nothing.

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May 25, 2026

Post-Purchase Email Sequences for CPG Brands

Most CPG brands waste their best conversion window. Here's how to build post-purchase emails that actually retain customers.

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May 23, 2026

Choosing the Right Retention Agency for Your Brand

Not every retention agency is built for fast-scaling CPG brands. Here is what to look for before you sign.

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May 21, 2026

What CPG Brands Get Wrong About Retention Metrics

Most CPG brands track the wrong retention metrics. Here's what actually matters and how to fix it fast.

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May 19, 2026

Build a Klaviyo Lifecycle Strategy From Scratch

Learn how to build a Klaviyo lifecycle strategy that drives repeat revenue for your CPG brand, step by step.

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May 17, 2026

5 Signs Your Email Program Needs a Strategy Overhaul

If your Klaviyo program is running but not growing, something is broken. Here are five clear signs your retention strategy needs a real overhaul.

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May 15, 2026

Informational Guide to Customer Lifetime Value for DTC Brands

Customer lifetime value is the metric DTC brands get wrong most often. Here is how to calculate it, improve it, and stop leaving money on the table.

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