AUTHOR

Editorial Team

Founder & CEO · YOCTO

The YOCTO editorial team is the in-house group of lifecycle strategists, email and SMS specialists, and Klaviyo-certified experts behind every article on this site. YOCTO held Klaviyo Elite Master status in 2025-2026 - Klaviyo's top partner tier - and its client work has been published by Klaviyo, Skio and Loop under their own names. The team specializes in retention and lifecycle marketing for DTC brands doing $5M-$50M on Shopify Plus. Everything published here is drawn directly from live client work - the campaigns, flows, segmentation strategies, and SMS programs we build and optimize every day.

55 articles

July 6, 2026

RFM Analysis for Email Marketing Explained

RFM analysis segments customers by purchase recency, frequency, and monetary value. Learn how to use it to improve email revenue and retention.

July 4, 2026

Average Unsubscribe Rate: What Works in Ecommerce

Benchmark your email unsubscribe rates against industry standards. Learn what drives list decay and how top CPG brands keep subscribers engaged.

July 2, 2026

How to Calculate Your Customer Retention Rate

Learn the retention rate formula, why it matters for CPG brands, and how to measure this critical metric for your business.

June 30, 2026

Cart Abandonment Email Copy That Converts

Write cart abandonment emails that actually convert. Learn proven copywriting techniques to recover lost sales and boost revenue fast.

June 28, 2026

Email Segmentation Strategy for D2C Brands

Segment smarter, not harder. Learn how D2C brands use email segmentation to boost retention and revenue without bloating their tech stack.

June 26, 2026

Email Revenue Share Benchmarks for DTC Brands

What percentage of total revenue should come from email? We analyzed data across DTC subscription brands to show realistic benchmarks and how to improve yours.

June 24, 2026

How to Prioritize Retention Fixes When Resources Are Tight

Fast-growing CPG brands must focus on the few retention levers that move revenue most. Here's how to pick what matters when you can't do everything.

June 22, 2026

Why Fast-Growth Brands Outgrow Their Email Programs

Fast-growing CPG brands hit a wall with email. Discover why revenue plateaus and how to rebuild your program for real results.

June 20, 2026

How to Map a Customer Lifecycle for a CPG Brand

Build a retention-focused customer lifecycle strategy that increases LTV. Learn the framework top CPG brands use to grow subscribers and reduce churn.

June 18, 2026

What Good Klaviyo Onboarding Looks Like for Brands

Strong Klaviyo onboarding sets retention strategy for months. Learn what separates effective setup from generic implementation.

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