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Editorial Team

Founder & CEO · YOCTO

The YOCTO editorial team is the in-house group of lifecycle strategists, email and SMS specialists, and Klaviyo-certified experts behind every article on this site. YOCTO is a top 0.0025% global Klaviyo partner (one of a handful agencies to receive the 'Klaviyo Elite' status in 2026) specializing in retention and lifecycle marketing for DTC brands doing $5M–$50M on Shopify Plus. Everything published here is drawn directly from live client work - the campaigns, flows, segmentation strategies, and SMS programs we build and optimize every day.

28 articles
May 13, 2026

Why Most Lifecycle Programs Fail to Convert Repeat Buyers

Most CPG lifecycle programs look busy but convert poorly. Here's why retention emails stop working and what fast-scaling brands do differently.

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May 11, 2026

How to Evaluate a Klaviyo Agency Before You Sign

Not every Klaviyo agency earns its retainer. Here's a practical framework for vetting retention partners before you commit your budget and your brand.

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May 9, 2026

What a CPG Retention Roadmap Should Actually Look Like

Most CPG retention roadmaps are bloated, slow, and built on recycled playbooks. Here is what a real one looks like and how fast it can move.

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May 7, 2026

How to Increase Email Revenue Share for Ecommerce

Most ecommerce brands are leaving serious email revenue on the table. Here is a practical breakdown of how to fix your lifecycle program and grow email channel revenue…

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May 5, 2026

5 Retention Marketing Mistakes Costing You Revenue

Most CPG brands are leaving serious revenue on the table through fixable retention mistakes. Here are the five most common ones and how to stop them.

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May 3, 2026

CRM Audit vs. Strategy Activation: What Works Faster

Traditional CRM audits are slow, bloated, and rarely lead to results. Here's why Strategy Activation gets CPG brands moving faster and smarter.

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May 1, 2026

Best Klaviyo Flows Every CPG Brand Needs

If your Klaviyo flows are underperforming, you're leaving repeat revenue on the table. Here are the flows that actually move the needle for CPG brands.

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April 28, 2026

How to Reduce Churn for DTC Subscription Brands

Churn is killing your subscription margins and most agencies are too slow to fix it. Here is a direct, practical guide to reducing DTC subscriber drop-off before it…

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