Vital Proteins Subscription
Vital Proteins subscription price: $25.49, 15% less than the $29.99 one-time price. The one-time purchase comes pre-selected.
One-Time Purchase is pre-selected at $29.99. Also offered: Subscribe and Save at $25.49.
What stands out
Vital Proteins gives the subscription a “BEST VALUE” badge but opens on the one-time purchase, while most Supplements & Wellness brands whose default we could see open on the subscription. Its 15% discount sits below the category median, and its top ads send people to Amazon rather than its own store.
What we'd test
Pre-selecting Subscribe and Save, and sending some ads to its own store, where it keeps the subscriber relationship.
How the Vital Proteins subscription works
The Vital Proteins subscription delivers every 1, 2, 3, 4, 5, 6, 7 or 8 weeks. The product page reads “Cancel anytime”.
- Delivery options
- Every 1, 2, 3, 4, 5, 6, 7 or 8 weeks
- Cancel and pause
- “Cancel anytime”
- Shipping
- “Free Shipping”
- Plan prices in the store listing
- Delivery every 1 week / Delivery every 2 weeks / Delivery every 3 weeks / Delivery every 4 weeks / Delivery every 5 weeks / Delivery every 6 weeks / Delivery every 7 weeks / Delivery every 8 weeks: $25.49 (15% off)
Compared with other Supplements & Wellness brands
- 8 delivery options (every 1, 2, 3, 4, 5, 6, 7 or 8 weeks); the median across the 59 other Supplements & Wellness brands that list their delivery options is 3.
- Every plan in its store listing carries the same 15% discount.
- The page states cancel terms (“Cancel anytime”), as do 52 of 77 other Supplements & Wellness brands.
- The page states free shipping (“Free Shipping”), as do 52 of 77 other Supplements & Wellness brands.
Vital Proteins subscription price
| Option | Price shown | Vs one-time |
|---|---|---|
| Subscribe and Save | $25.49 | 15% less |
| One-Time Purchase | $29.99 | One-time price |
- Subscription app
- Recharge
- Est. revenue
- 250M+
Vital Proteins subscription price history
| Captured | Subscription price | One-time price | Discount | Subscription pre-selected |
|---|---|---|---|---|
| 2026-09-13 | $25.49 | $29.99 | 15% | No |
| 2026-10-06 | $25.49 | $29.99 | 15% | No |
Tactics used
- Savings badge: “15% off” on Subscribe and Save51 of 77 other Supplements & Wellness brands do the same.
- Price per day or serving: “$2.31 / serving”19 of 77 other Supplements & Wellness brands do the same.
- Best-value badge: “BEST VALUE” on Subscribe and Save14 of 77 other Supplements & Wellness brands do the same.
- Free shipping: “Free Shipping”52 of 77 other Supplements & Wellness brands do the same.
- Cancel or pause anytime: “Cancel anytime”52 of 77 other Supplements & Wellness brands do the same.
How Vital Proteins compares
Marketing a brand like Vital Proteins? See agencies that market supplement brands well, compared by channels, published pricing and fit.
Vital Proteins ads
Top ads from Vital Proteins on Facebook and Instagram in the US, ranked by impressions on 2026-09-13.
- Longest-running top ad
- 4 days, a video ad
- Formats
- 3 video ads
- Where they send people
- amazon.com (3 of 3)
Getting pampered and hitting the US Open with @vitalproteins #vitalproteinspartner #usopen These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
Sends people to amazon.comView adperfect day at the US Open with @vitalproteins!! #vitalpartner
Sends people to amazon.comView adUnboxing my essentials So excited that @vitalproteins is the official collagen partner of the US Open! #ad #VitalPartner
Sends people to amazon.comView ad
What is Vital Proteins selling?
Vital Proteins is a supplements brand that sells direct to customers at vitalproteins.com. The product in the capture above is Collagen Peptides Advanced - with Hyaluronic Acid & Vitamin C. Its subscriptions run on Recharge.
How Vital Proteins describes it
Looking to boost your scoop? In addition to collagen, which supports healthy hair, nails, skin, bones and joints,** our Collagen Peptides Advanced powder boasts hyaluronic acid and vitamin C, powerhouse ingredients that provide glowing...
Vital Proteins subscription questions
How does Vital Proteins' discount compare with other Supplements & Wellness brands?
What do brands like Vital Proteins charge for a subscription?
What does Vital Proteins say about canceling?
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