AG1 Subscription
AG1 subscription price: €87.00, 19% less than the €107.00 one-time price. The subscription comes pre-selected.
Subscribe and Save is pre-selected at €87.00, down from €107.00. Also offered: One Time Purchase at €107.00.
- “Your account will deleted shortly”
“Your account will deleted shortly”
Click on this email to stay subscribed
- “Rigorously tested for the highest quality”
“Rigorously tested for the highest quality”
Tested, for those who test themselves
- “Cyber Monday Comes With FREE Gifts!”
“Cyber Monday Comes With FREE Gifts!”
See what's included in your FREE Welcome Kit
- “Two FREE Gifts With Subscription”
“Two FREE Gifts With Subscription”
A Black Friday Offer Valued at $135
- “Black Friday Offer is LIVE”
“Black Friday Offer is LIVE”
Your Welcome Kit Includes TWO FREE Gifts
- “Less than $3 a day for whole body health”
“Less than $3 a day for whole body health”
Plus, two bonus gifts when you subscribe today
- “Your Welcome Kit Includes FREE Gifts”
“Your Welcome Kit Includes FREE Gifts”
Plus, FREE shipping code inside
- “Limited Time Offer: Your Winter Wellness Kit + FREE Shipping”
“Limited Time Offer: Your Winter Wellness Kit + FREE Shipping”
Subscribe today to claim your FREE bonus items
- “FREE AG1 Hat With Subscription”
“FREE AG1 Hat With Subscription”
Plus a bottle of Vitamin D3+K2
- “Claim Your Welcome Kit Offer”
“Claim Your Welcome Kit Offer”
FREE bottle of Omega 3 and Vitamin D3+K2
- “Omega 3 and Vitamin D3+K2 FREE with subscription”
“Omega 3 and Vitamin D3+K2 FREE with subscription”
Limited Time Offer!
- “How does AG1 compare?”
“How does AG1 compare?”
Whole body health for less than $3 a day.
The newest AG1 email here is from 2025-09-15. 8 of the 12 shown carry an offer: free gift, free shipping. Sent with Klaviyo.
What stands out
AG1 sells its subscription on gifts and social proof more than on price. The buy box takes 19% off (€87.00 against €107.00), close to the greens median, then adds a free Welcome Kit and the line that 93% of customers choose Subscribe & Save. Its “Save 40%” badge promises more than the 19% the two prices show.
What we'd test
Delivery choices beyond every month, and a savings badge that matches the gap between the two prices.
How the AG1 subscription works
The AG1 subscription delivers every month. The product page lists a 30-day money-back guarantee and reads “Cancel anytime”.
- Delivery options
- Every month
- Guarantee
- 30 days
- Cancel and pause
- “Cancel anytime”
- Shipping
- “Free shipping”
- Free gifts
- “Free AG1 Welcome Kit”
Compared with other Supplements & Wellness brands
- 1 delivery option (every month); the median across the 59 other Supplements & Wellness brands that list their delivery options is 3.
- The page states cancel terms (“Cancel anytime”), as do 52 of 77 other Supplements & Wellness brands.
- The page states free shipping (“Free shipping”), as do 52 of 77 other Supplements & Wellness brands.
- A 30-day guarantee; 31 of 77 other Supplements & Wellness brands list one.
AG1 subscription price
| Option | Price shown | Vs one-time |
|---|---|---|
| Subscribe and Save | €87.00 | 19% less |
| One Time Purchase | €107.00 | One-time price |
- Est. revenue
- 500M+
AG1 subscription price history
| Captured | Subscription price | One-time price | Discount | Subscription pre-selected |
|---|---|---|---|---|
| 2026-09-13 | €87.00 | €107.00 | 19% | Yes |
| 2026-10-05 | €87.00 | €107.00 | 19% | Yes |
Tactics used
- Subscription pre-selected: “Subscribe and Save” is selected when the page loads54 of 77 other Supplements & Wellness brands do the same.
- One-time price struck through: €107.00 struck through beside €87.0043 of 77 other Supplements & Wellness brands do the same.
- Savings badge: “Save 40%” on Subscribe and Save51 of 77 other Supplements & Wellness brands do the same.
- Popularity badge: “Most Popular” on Single Subscription12 of 77 other Supplements & Wellness brands do the same.
- Best-value badge: “Best Value” on Double Subscription14 of 77 other Supplements & Wellness brands do the same.
- Social proof: “93% of customers choose Subscribe & Save to get exclusive gifts”4 of 77 other Supplements & Wellness brands do the same.
- Free gift: “Free AG1 Welcome Kit”14 of 77 other Supplements & Wellness brands do the same.
- Free shipping: “Free shipping”52 of 77 other Supplements & Wellness brands do the same.
- Cancel or pause anytime: “Cancel anytime”52 of 77 other Supplements & Wellness brands do the same.
- Money-back guarantee: “30-day money-back guarantee”31 of 77 other Supplements & Wellness brands do the same.
How AG1 compares
Marketing a brand like AG1? See agencies that know the wellness category, compared by channels, published pricing and fit.
AG1 ads
Top ads from AG1 on Facebook and Instagram in the US, ranked by impressions on 2026-09-13.
- Longest-running top ad
- 201 days, a dynamic ad
- Formats
- 4 dynamic ads, 1 video ad
- Offers in the ad text
- “free bottle” in 1 of 5
- Where they send people
- drinkag1.com/best-green-powder-offers (2 of 5)
drinkag1.com/womens-health (1 of 5)
try.drinkag1.com/ag1-pro-gut-muscle (1 of 5)
- Welcome to the Next Gen of Wellness
How many supplements are in your cabinet right now? AG1 Next Gen puts your daily nutrition foundation into one scoop, so you can stop juggling bottles. Energy, gut, and immune health support in a single daily habit, backed by four clinical trials.
Sends people to drinkag1.com/best-green-powder-offersView ad
Dynamic ads
Their copy changes for each viewer, so there is no fixed text to show. This is where each one sends people.
- drinkag1.com/best-green-powder-offersRunning 201 days · 3 ads like thisView ad
- drinkag1.com/womens-healthRunning 131 days · 2 ads like thisView ad
- try.drinkag1.com/ag1-pro-gut-muscleRunning 89 daysView ad
- try.drinkag1.com/ag1-pro-performance-optimizerRunning 89 days · 2 ads like thisView ad
What is AG1 selling?
AG1 is a greens brand that sells direct to customers at drinkag1.com. The product in the capture above is AG1 by Athletic Greens®.
AG1 subscription questions
How does AG1's discount compare with other Supplements & Wellness brands?
What does AG1 say about canceling?
How long has AG1 run its top ad?
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