Nutrafol Subscription

Supplements & Wellness

Nutrafol subscription price: $79, 10% less than the $88 one-time price. The subscription comes pre-selected. The 6-Month Delivery plan saves the most: 20% off.

Last captured 2026-10-06, US store · How we capture

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Nutrafol Women's Balance, US storefront

Nutrafol subscription buy box, US storefront, captured 2026-10-06

Nutrafol Women's Balance, US storefront

Monthly Delivery is pre-selected at $79, down from $88. Also offered: 3-Month Delivery at $224, 6-Month Delivery at $422, Buy Once at $88.

What stands out

Nutrafol ties its offer to its promise. Results take months, so the 6-Month Delivery plan saves the most, 20% ($422 against six months at $88), and the guarantee reads “Results in 6 months or your money back”. The monthly plan it pre-selects saves only 10%, below the median for Supplements & Wellness.

What we'd test

Pre-selecting the 3- or 6-month plan for new customers, since the guarantee already asks them to stay for 6 months.

How the Nutrafol subscription works

The Nutrafol subscription delivers every 1, 3 or 6 months. The product page reads “Results in 6 months or your money back” and “Pause or cancel anytime”.

Delivery options: Every 1, 3 or 6 months
Supply sizes: 1-month, 3-month, 6-month
Guarantee: “Results in 6 months or your money back”
Cancel and pause: “Pause or cancel anytime”
Shipping: “Free shipping”

Compared with other hair and skin brands

3 delivery options (every 1, 3 or 6 months); the median across the 10 other hair and skin brands that list their delivery options is 2.
Its plans save different amounts: Monthly Delivery 10%, 3-Month Delivery 15%, 6-Month Delivery 20%.
The page states cancel terms (“Pause or cancel anytime”), as do 4 of 12 other hair and skin brands.
The page states free shipping (“Free shipping”), as do 8 of 12 other hair and skin brands.
A guarantee (“Results in 6 months or your money back”); 4 of 12 other hair and skin brands list one.

Nutrafol subscription price

US storefront, 2026-10-06
Option	Price shown	Vs one-time
Monthly Delivery Pre-selected	$79 ~~$88~~	10% less
3-Month Delivery	$224 ~~$264~~for 3 months ($74.67 a month)
6-Month Delivery	$422 ~~$528~~for 6 months ($70.33 a month)
Buy Once	$88	One-time price

Largest discount: 20% on 6-Month Delivery: $422, was $528
Est. revenue: 250M+

Nutrafol subscription price history

US storefront, the same product page on each date
Captured	Subscription price	One-time price	Discount	Subscription pre-selected
2026-09-13	$79	$88	10%	Yes
2026-10-06	$79	$88	10%	Yes

Tactics used

Subscription pre-selected: “Monthly Delivery” is selected when the page loads
6 of 12 other hair and skin brands do the same.
One-time price struck through: $88 struck through beside $79
8 of 12 other hair and skin brands do the same.
Savings badge: “SAVE 10%” on Monthly Delivery
8 of 12 other hair and skin brands do the same.
Free shipping: “Free shipping”
8 of 12 other hair and skin brands do the same.
Cancel or pause anytime: “Pause or cancel anytime”
4 of 12 other hair and skin brands do the same.
Money-back guarantee: “Results in 6 months or your money back”
4 of 12 other hair and skin brands do the same.

How Nutrafol compares

20%Largest subscribe discountOn the 6-Month Delivery plan. The median across the 9 other hair and skin brands whose subscribe discount we could read is 10%.

YesSubscription pre-selectedOf the 11 other hair and skin brands whose buy box showed which option was selected, 6 pre-select subscription.

Head to headViviscal vs Nutrafol WEEM vs Nutrafol KilgourMD vs Nutrafol Wellbel vs Nutrafol

Marketing a brand like Nutrafol? See the wellness marketing agencies we rate, compared by channels, published pricing and fit.

Nutrafol ads

Top ads from Nutrafol on Facebook and Instagram in the US, ranked by impressions on 2026-09-13.

Longest-running top ad: 30 days, a dynamic ad
Formats: 3 dynamic ads

Dynamic · Running 20 days · Same text in 6 ads
Healthier hair for two.
The best thing you can do for each other's hair. Nutrafol Hair Serum visibly reduces hair shedding, while replenishing nutrients at the scalp.
Links through ad.doubleclick.net, an ad trackerView ad
Dynamic · Running 19 days · Same text in 7 ads
Hair support while your body changes.
Nutrafol Women targets key root causes of hair thinning that can come from GLP-1 weight loss.
Links through ad.doubleclick.net, an ad trackerView ad

Dynamic ads

Their copy changes for each viewer, so there is no fixed text to show. This is where each one sends people.

Links through ad.doubleclick.net, an ad trackerRunning 30 days · 7 ads like thisView ad

See all Nutrafol ads in Meta's Ad Library

What is Nutrafol selling?

Nutrafol is a hair supplements brand that sells direct to customers at nutrafol.com. The product in the capture above is Nutrafol Women's Balance.

How Nutrafol describes it

Nutrafol Women’s Balance is made for women before, during and after menopause with vitamins, minerals and natural ingredients that support hormone health.

On the Nutrafol product page

clinically proven
GLUTEN-FREE
DAIRY-FREE

Nutrafol subscription questions

How does Nutrafol's discount compare with other hair and skin brands?

Nutrafol takes up to 20% off the one-time price to subscribe (the 6-Month Delivery plan). Taking each brand at its largest discount, the median across the 9 other hair and skin brands in this library whose subscribe discount we could read is 10%, so Nutrafol's discount is well above typical; 3 of them take more off.

Which Nutrafol subscription plan saves the most?

On 2026-10-06 the 6-Month Delivery option saved the most: $422 against its struck price of $528, 20% off. The others: Monthly Delivery 10%, 3-Month Delivery 15%.

What do brands like Nutrafol charge for a subscription?

Subscription prices of similar brands, as last captured: MaryRuth Organics $67.46 (10% off one-time), Athena Club $15.00 (6% off one-time) and Wellbel $172.80 for 3 months ($57.60 a month) (20% off one-time).

What does Nutrafol say about canceling?

The Nutrafol product page says: “Pause or cancel anytime”.

How long has Nutrafol run its top ad?

Among Nutrafol's top ads by impressions on 2026-09-13, the longest-running had run for 30 days (since 2026-08-14).