Athena Club Subscription

Beauty & Personal Care · Recharge, Skio

Athena Club subscription price: $15.00, 6% less than the $16.00 one-time price. The one-time purchase comes pre-selected.

Last captured 2026-10-05, US store · How we capture

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Hair & Body Mist, US storefront
Athena Club subscription buy box, US storefront, captured 2026-10-05
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Hair & Body Mist, US storefront

One-Time is pre-selected at $16.00. Also offered: Auto-Refill at $15.00.

Tap the screenshot to see it full size
Skin Perfecting Body Lotion, EU storefront
Athena Club subscription buy box, EU storefront, captured 2026-10-05
02 / 02
Skin Perfecting Body Lotion, EU storefront

One-Time is pre-selected at €13.95. Also offered: Auto-Refill at €12.79.

Athena Club subscription price

US storefront, 2026-10-05
OptionPrice shownVs one-time
One-Time
Pre-selected
$16.00One-time price
Auto-Refill$15.00 $16.006% less
Subscription app
Recharge, Skio
EU storefront
One-Time €13.95, Auto-Refill €12.79
Est. revenue
20M+

Athena Club subscription price history

US storefront, the same product page on each date
CapturedSubscription priceOne-time priceDiscountSubscription pre-selected
2026-09-13$15.00$16.006%No
2026-10-05$15.00$16.006%No

Tactics used

  • One-time price struck through: $16.00 struck through beside $15.00
    8 of 12 other hair and skin brands do the same.
  • Savings badge: “SAVE 6%” on Auto-Refill
    8 of 12 other hair and skin brands do the same.

How Athena Club compares

6%Subscribe discountThe median across the 9 other hair and skin brands whose subscribe discount we could read is 20%.
NoSubscription pre-selectedOf the 11 other hair and skin brands whose buy box showed which option was selected, 7 pre-select subscription.

Athena Club ads

Top ads from Athena Club on Facebook and Instagram in the US, ranked by impressions on 2026-09-13.

Longest-running top ad
145 days, a dynamic ad
Formats
5 dynamic ads
Where they send people
athenaclub.com/products/love-letter-lotion-and-mist-duo (1 of 5)
athenaclub.com/products/first-blush-lotion-and-mist-duo (1 of 5)
athenaclub.com/products/full-body-fragrance-routine-love-letter (1 of 5)

    Dynamic ads

    Their copy changes for each viewer, so there is no fixed text to show. This is where each one sends people.

    See all Athena Club ads in Meta's Ad Library

    What is Athena Club selling?

    Athena Club is a personal care brand that sells direct to customers at athenaclub.com. The product in the capture above is Hair & Body Mist. Its subscriptions run on Recharge, Skio.

    How Athena Club describes it

    All your self-care essentials, all in one spot. From an expertly designed women's razor, to supplements made with the highest-quality ingredients

    Athena Club subscription questions

    How does Athena Club's discount compare with other hair and skin brands?
    Athena Club takes 6% off the one-time price to subscribe. Taking each brand at its largest discount, the median across the 9 other hair and skin brands in this library whose subscribe discount we could read is 20%, so Athena Club's discount is below typical; 9 of them take more off.
    What do brands like Athena Club charge for a subscription?
    Subscription prices of similar brands, as last captured: MaryRuth Organics $67.46 (10% off one-time), Nutrafol $79 (10% off one-time) and Wellbel $172.80 for 3 months ($57.60 a month) (20% off one-time).
    How long has Athena Club run its top ad?
    Among Athena Club's top ads by impressions on 2026-09-13, the longest-running had run for 145 days (since 2026-04-21) and sends people to athenaclub.com/products/love-letter-lotion-and-mist-duo.

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