Liquid I.V. Subscription
Liquid I.V. subscription price: $27.29, 30% less than the $38.99 one-time price. The subscription comes pre-selected.
Subscribe & Save is pre-selected at $27.29, down from $38.99. Also offered: One-time Order at $38.99.
What stands out
Liquid I.V. leads with price: 30% off, well above the electrolyte median, with the subscription pre-selected and the saving shown per stick, $0.91 against $1.30 one-time. The program itself is simple, monthly delivery only and “Pause or cancel at any time”.
What we'd test
More delivery intervals than monthly, as other electrolyte brands offer, so heavy and light users can both stay subscribed.
How the Liquid I.V. subscription works
The Liquid I.V. subscription delivers every month. The product page reads “Pause or cancel at any time”.
- Delivery options
- Every month
- Price per stick
- $0.91 (Subscribe & Save), $1.30 (One-time Order)
- Cancel and pause
- “Pause or cancel at any time”
Compared with other electrolyte brands
- 1 delivery option (every month); the median across the 6 other electrolyte brands that list their delivery options is 3.5.
- The page states cancel terms (“Pause or cancel at any time”), as do 5 of 7 other electrolyte brands.
Liquid I.V. subscription price
| Option | Price shown | Vs one-time |
|---|---|---|
| Subscribe & Save | $27.29 | 30% less |
| One-time Order | $38.99 | One-time price |
- Subscription app
- Ordergroove
- Est. revenue
- 500M+
Liquid I.V. subscription price history
| Captured | Subscription price | One-time price | Discount | Subscription pre-selected |
|---|---|---|---|---|
| 2026-09-13 | $27.29 | $38.99 | 30% | Yes |
| 2026-10-05 | $27.29 | $38.99 | 30% | Yes |
Tactics used
- Subscription pre-selected: “Subscribe & Save” is selected when the page loads3 of 7 other electrolyte brands do the same.
- One-time price struck through: $38.99 struck through beside $27.294 of 7 other electrolyte brands do the same.
- Savings badge: “Save 30%” on Subscribe & Save6 of 7 other electrolyte brands do the same.
- Price per day or serving: “$0.91 / Stick”4 of 7 other electrolyte brands do the same.
- Cancel or pause anytime: “Pause or cancel at any time”5 of 7 other electrolyte brands do the same.
How Liquid I.V. compares
Marketing a brand like Liquid I.V.? See health and wellness agencies worth a call, compared by channels, published pricing and fit.
Liquid I.V. ads
Top ads from Liquid I.V. on Facebook and Instagram in the US, ranked by impressions on 2026-09-13.
- Longest-running top ad
- 17 days, a video ad
- Formats
- 4 dynamic ads, 1 video ad
- Offers in the ad text
- “save 30%” in 1 of 5
- Where they send people
- liquid-iv.com/collections/sugar-free (4 of 5)
liquid-iv.com/pages/subscriptions (1 of 5)
- Subscribe & Save 30%
SAVE 30% on every Liquid I.V. order when you subscribe online at liquid-iv.com, so you can always stay stocked and hydrated
Sends people to liquid-iv.com/pages/subscriptionsView ad - Faster Hydration
Drink it. Absorb it. Hold onto it. Put it to use. Liquid I.V.® supports hydration through every phase.
Sends people to liquid-iv.com/collections/sugar-freeView ad Dehydration shows up fast. Liquid I.V.® helps replenish electrolytes and supports faster hydration.
Sends people to liquid-iv.com/collections/sugar-freeView ad- Sugar-Free Science
Liquid I.V.® Sugar-Free advanced the science of hydration. We proved an oral rehydration solution can replace cane sugar with a sugar-free alternative and still deliver fast hydration.
Sends people to liquid-iv.com/collections/sugar-freeView ad - Faster Hydration
Dehydration may impact your mood, cognitive function, and performance. Liquid I.V.® helps you hydrate for how you want to feel, think, and perform.
Sends people to liquid-iv.com/collections/sugar-freeView ad
What is Liquid I.V. selling?
Liquid I.V. is a hydration brand that sells direct to customers at liquid-iv.com. The product in the capture above is Lemon Lime Multiserve Electrolyte Powder Tub. Its subscriptions run on Ordergroove.
How Liquid I.V. describes it
Hydrate smarter with Liquid I.V. Hydration Multiplier in a convenient multiserve format. Enjoy 3x the electrolytes of leading sports drinks in a citrus,...
On the Liquid I.V. product page
- Non-GMO
- Gluten Free
Liquid I.V. subscription questions
How does Liquid I.V.'s discount compare with other electrolyte brands?
What do brands like Liquid I.V. charge for a subscription?
What does Liquid I.V. say about canceling?
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