Huel Subscription
Huel subscription price: 39 €, 15% less than the 46 € one-time price. The subscription comes pre-selected.
Subscribe & Save is pre-selected at 39 €, down from 46 €. Also offered: One-Time at 46 €.
How the Huel subscription works
- Price per meal
- 2,29€ (Subscribe & Save), 2,71€ (One-Time)
- Shipping
- “Spend 50 € to get free delivery”
- Free gifts
- “Free shaker”
Compared with other protein powder brands
- The page states free shipping (“Spend 50 € to get free delivery”), as do 4 of 8 other protein powder brands.
Huel subscription price
| Option | Price shown | Vs one-time |
|---|---|---|
| Subscribe & Save | 39 € | 15% less |
| One-Time | 46 € | One-time price |
- Est. revenue
- 300M+
Tactics used
- Subscription pre-selected: “Subscribe & Save” is selected when the page loads6 of 8 other protein powder brands do the same.
- One-time price struck through: 46 € struck through beside 39 €2 of 8 other protein powder brands do the same.
- Savings badge: “15% off” on Subscribe & Save6 of 8 other protein powder brands do the same.
- Price per day or serving: “2,29 € per meal”2 of 8 other protein powder brands do the same.
- Social proof: “4,000,000 happy customers”None of 8 other protein powder brands do.
- Free gift: “Free shaker”1 of 8 other protein powder brands does the same.
- Free shipping: “Spend 50 € to get free delivery”4 of 8 other protein powder brands do the same.
How Huel compares
Huel ads
Top ads from Huel on Facebook and Instagram in the US, ranked by impressions on 2026-09-13. The buy box above comes from huel.com/products/huel-black-edition, one of the pages these ads link to.
- Longest-running top ad
- 152 days, a dynamic ad
- Formats
- 1 video ad, 1 dynamic ad
- Where they send people
- huel.com/products/huel-black-edition (2 of 2)
- For Your Inconvenient Meals.
Huel was never meant to replace real food. 40g of protein, high fiber, complete nutrition. Under $3 per meal.
Sends people to huel.com/products/huel-black-editionView ad
Dynamic ads
Their copy changes for each viewer, so there is no fixed text to show. This is where each one sends people.
- huel.com/products/huel-black-editionRunning 152 days · 2 ads like thisView ad
What is Huel selling?
Huel is a nutrition brand that sells direct to customers at huel.com. The product in the capture above is Huel Black Edition.
How Huel describes it
Unlock the power of Black Edition. With 40g of protein and 173 health benefits per serving, this meal powder is your ultimate convenient solution.
On the Huel product page
- 4,000,000 happy customers
Huel subscription questions
How does Huel's discount compare with other protein brands?
How long has Huel run its top ad?
Need professional services?
Start with a free audit. We go through your account with you live on a screen-share, and you keep the scorecard, the gameplan and the recording.