Ghost Subscription
Ghost subscription price: $41.24. The subscription comes pre-selected.
Subscribe & Save is pre-selected at $41.24, down from $54.99.
What stands out
Ghost keeps the offer simple: Subscribe & Save pre-selected at $41.24, down from $54.99, with a “Save 25%” badge, a free gift and 4 delivery intervals, more than the typical protein powder brand. Its ads are brand-first: the longest-running has run 459 days, and they send people to apparel and collection pages as often as to the product.
What we'd test
Stating pause and cancel terms on the page, next to the free gift. The buy box doesn't mention them.
How the Ghost subscription works
The Ghost subscription delivers every 4, 6, 8 or 12 weeks.
- Delivery options
- Every 4, 6, 8 or 12 weeks
- Free gifts
- “FREE GIFT”
Compared with other protein powder brands
- 4 delivery options (every 4, 6, 8 or 12 weeks); the median across the 5 other protein powder brands that list their delivery options is 3.
Ghost subscription price
| Option | Price shown | Vs one-time |
|---|---|---|
| Subscribe & Save | $41.24 |
- Subscription app
- Skio
- Est. revenue
- 300M+
Ghost subscription price history
| Captured | Subscription price | One-time price | Discount | Subscription pre-selected |
|---|---|---|---|---|
| 2026-09-13 | $41.24 | Not read | Not read | Yes |
| 2026-10-06 | $41.24 | Not read | Not read | Yes |
Tactics used
- Subscription pre-selected: “Subscribe & Save” is selected when the page loads6 of 8 other protein powder brands do the same.
- Savings badge: “Save 25%” on Subscribe & Save6 of 8 other protein powder brands do the same.
- Free gift: “FREE GIFT”1 of 8 other protein powder brands does the same.
How Ghost compares
Marketing a brand like Ghost? See agencies that know the wellness category, compared by channels, published pricing and fit.
Ghost ads
Top ads from Ghost on Facebook and Instagram in the US, ranked by impressions on 2026-09-13. The buy box above comes from ghostlifestyle.com/products/ghost-whey-milk-chocolate, one of the pages these ads link to.
- Longest-running top ad
- 459 days, a dynamic ad
- Formats
- 4 dynamic ads, 1 video ad
- Where they send people
- ghostlifestyle.com/collections/apparel/core-apparel (1 of 5)
ghostlifestyle.com/collections/supplements (1 of 5)
ghostlifestyle.com/products/ghost-whey-milk-chocolate (1 of 5)
GHOST® to the CORE APPAREL "CORE" is now available.
Sends people to ghostlifestyle.com/collections/apparel/core-apparelView ad
Dynamic ads
Their copy changes for each viewer, so there is no fixed text to show. This is where each one sends people.
- ghostlifestyle.com/collections/supplementsRunning 459 daysView ad
- ghostlifestyle.com/products/ghost-whey-milk-chocolateRunning 303 daysView ad
- ghostlifestyle.com/products/ghost-clear-gains-blue-raspberryRunning 233 daysView ad
- ghostlifestyle.com/products/ghost-pump-nattyRunning 304 daysView ad
What is Ghost selling?
Ghost is a supplements brand that sells direct to customers at ghostlifestyle.com. The product in the capture above is GHOST® WHEY. Its subscriptions run on Skio.
How Ghost describes it
Most brands (and people, in our opinion) get all crazy and tend to overthink their protein. We wanted to keep GHOST® WHEY as simple as possible, rocking a premium, fully disclosed, 100% whey protein blend, a few natural digestives...
On the Ghost product page
- Gluten Free
Ghost subscription questions
What do brands like Ghost charge for a subscription?
How long has Ghost run its top ad?
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