Boka Subscription
Boka subscription price: $9.88, 15% less than the $11.62 one-time price. The subscription comes pre-selected.
Subscribe & Save 15% is pre-selected at $9.88, down from $11.62. Also offered: One-time purchase at $11.62.
How the Boka subscription works
The Boka subscription delivers every 2, 3 or 4 months. The product page reads “Swap, skip, pause, or cancel anytime”.
- Delivery options
- Every 2, 3 or 4 months
- Cancel and pause
- “Swap, skip, pause, or cancel anytime”
- Plan prices in the store listing
- Every 2, 3 or 4 months: $9.88 (15% off)
Compared with other Beauty & Personal Care brands
- 3 delivery options (every 2, 3 or 4 months); the median across 6 other Beauty & Personal Care brands is 1.
- Every plan in its store listing carries the same 15% discount.
- The page states cancel terms (“Swap, skip, pause, or cancel anytime”), as do 4 of 8 other Beauty & Personal Care brands.
Boka subscription price
| Option | Price shown | Vs one-time |
|---|---|---|
| Subscribe & Save 15% | $9.88 | 15% less |
| One-time purchase | $11.62 | One-time price |
- Subscription app
- Recharge
- Est. revenue
- 20M+
Tactics used
- Subscription pre-selected: “Subscribe & Save 15%” is selected when the page loads6 of 8 other Beauty & Personal Care brands do the same.
- One-time price struck through: $11.62 struck through beside $9.884 of 8 other Beauty & Personal Care brands do the same.
- Savings badge: “Save 15%” on Subscribe & Save 15%4 of 8 other Beauty & Personal Care brands do the same.
- Cancel or pause anytime: “Swap, skip, pause, or cancel anytime”4 of 8 other Beauty & Personal Care brands do the same.
How Boka compares
Boka ads
Top ads from Boka on Facebook and Instagram in the US, ranked by impressions on 2026-09-13.
- Longest-running top ad
- 114 days, a dynamic ad
- Formats
- 2 video ads, 1 dynamic ad
- Where they send people
- boka.com/pages/wmt-toothpaste-for-sensitive-teeth (1 of 3)
boka.com/pages/amz-brightboost (1 of 3)
boka.com/pages/ugc-video-listicle-amz-2 (1 of 3)
- Available in Walmart
Tooth sensitivity isn’t random. It develops gradually as enamel wears and gums recede. This formula uses 5% potassium nitrate to help calm nerve response over time, paired with nano-hydroxyapatite to mimic enamel. Also available at your nearest Walmart
Sends people to boka.com/pages/wmt-toothpaste-for-sensitive-teethView ad - #1 Bestseller on Amazon
No harsh bleach. No peroxide. Just a smart way to whiten. Gently buffs away surface stains from coffee and tea Nano-hydroxyapatite mimics tooth enamel Whitens teeth by gradually removing surface stains Brighten gradually. Smile with confidence.
Sends people to boka.com/pages/amz-brightboostView ad
Dynamic ads
Their copy changes for each viewer, so there is no fixed text to show. This is where each one sends people.
- boka.com/pages/ugc-video-listicle-amz-2Running 114 daysView ad
What is Boka selling?
Boka is an oral care brand that sells direct to customers at boka.com. The product in the capture above is Refresh Mint Whitening* Nano-hydroxyapatite Toothpaste. Its subscriptions run on Recharge.
How Boka describes it
Shop Boka Refresh Mint Whitening Toothpaste with high-cleaning silica and Nano-hydroxyapatite to help remove surface stains. Peroxide-free and fluoride-free.
On the Boka product page
- Rated 4.4 out of 5 (342)
Boka subscription questions
How does Boka's discount compare with other Beauty & Personal Care brands?
What do brands like Boka charge for a subscription?
What does Boka say about cancelling?
How long has Boka run its top ad?
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