Native Subscription
Native subscription price: $10.50, 25% less than the $14.00 one-time price. The one-time purchase comes pre-selected.
One-time purchase is pre-selected at $14.00. Also offered: Subscribe & Save 25% at $10.50.
What stands out
Native has one of the stronger subscription offers in personal care: 25% off ($10.50 against $14.00), well above the category median, and 6 delivery intervals from every month to every 6 months. Yet it opens on the one-time purchase, while most other Beauty & Personal Care brands open on the subscription.
What we'd test
Pre-selecting Subscribe & Save 25%. The offer is already strong, and the default is the one lever it leaves unused.
How the Native subscription works
The Native subscription delivers every 1, 2, 3, 4, 5 or 6 months.
- Delivery options
- Every 1, 2, 3, 4, 5 or 6 months
- Plan prices in the store listing
- Delivered every 1 month / Delivered every 2 months / Delivered every 3 months (most popular) / Delivered every 4 months / Delivered every 5 months / Delivered every 6 months: $10.50 (25% off)
Compared with other Beauty & Personal Care brands
- 6 delivery options (every 1, 2, 3, 4, 5 or 6 months); the median across the 11 other Beauty & Personal Care brands that list their delivery options is 1.
- Every plan in its store listing carries the same 25% discount.
Native subscription price
| Option | Price shown | Vs one-time |
|---|---|---|
| One-time purchase | $14.00 | One-time price |
| Subscribe & Save 25% | $10.50 | 25% less |
- Subscription app
- Recharge
- Est. revenue
- 400M+
Native subscription price history
| Captured | Subscription price | One-time price | Discount | Subscription pre-selected |
|---|---|---|---|---|
| 2026-09-13 | $10.50 | $14.00 | 25% | No |
| 2026-10-05 | $10.50 | $14.00 | 25% | No |
Tactics used
- One-time price struck through: $14.00 struck through beside $10.506 of 15 other Beauty & Personal Care brands do the same.
- Savings badge: “Save 25%” on Subscribe & Save 25%9 of 15 other Beauty & Personal Care brands do the same.
How Native compares
Native ads
Top ads from Native on Facebook and Instagram in the US, ranked by impressions on 2026-09-13.
- Longest-running top ad
- 61 days, a dynamic ad
- Formats
- 5 dynamic ads
- Where they send people
- go.nativecos.com/lw5t3 (1 of 5)
go.nativecos.com/7sa2m (1 of 5)
go.nativecos.com/bs2je (1 of 5)
Dynamic ads
Their copy changes for each viewer, so there is no fixed text to show. This is where each one sends people.
- go.nativecos.com/lw5t3Running 34 days · 2 ads like thisView ad
- go.nativecos.com/7sa2mRunning 60 days · 3 ads like thisView ad
- openapp.pgbeauty.comRunning 61 days · 3 ads like thisView ad
- go.nativecos.com/bs2jeRunning 60 daysView ad
- go.nativecos.com/m42u9Running 34 daysView ad
What is Native selling?
Native is a personal care brand that sells direct to customers at nativecos.com. The product in the capture above is Deodorant Stick. Its subscriptions run on Recharge.
How Native describes it
Native Coconut & Vanilla Aluminium Free Deodorant has a subtle sweetness of vanilla with the beachiness of coconut. Paraben Free, Talc Free & Cruelty Free!
Native subscription questions
How does Native's discount compare with other Beauty & Personal Care brands?
What do brands like Native charge for a subscription?
How long has Native run its top ad?
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