Marija Pajković

“I’m endlessly driven by care: for people, for craft, for outcomes.”

Marija Pajković is the Managing Director of YOCTO. She is accountable for every client relationship at an agency trusted by Healf, Gratsi, Kilo.co, BetterMe, Eyr Holistic Group and Orbio World. She brings a decade at the top of email marketing and ecommerce, with leadership on both the agency side and the brand side, a combination few in the industry can claim.

She led ecommerce for Collin Street Bakery, the Texas institution founded in 1896 and often described as one of the first mail-order food businesses in America. Its fruitcake ships to more than 100 countries, has counted Princess Grace of Monaco among its buyers, and brings in revenue reported at around $41 million a year. Before that, she led strategy at Essence of Email, a Klaviyo partner agency that reports more than $250 million generated for over 450 ecommerce brands.

The accounts she leads have a habit of beating their own plans. In recent months alone, brands under her lead have:

• grown email revenue 70% in a single quarter while the wider business grew 8%
• lifted pop-up revenue 167% in three weeks
• run a product launch ahead of target, with its launch accessory selling out in two and a half days

At YOCTO she runs the agency day to day and hires and trains its strategists. She holds each strategist to six or seven accounts, a fraction of the load at volume agencies, so every client gets senior attention. She personally leads a small number of accounts, reserved for brands at their most consequential moments: a launch, a rebrand, a new subscription program.

She is known for holding the line on quality, for depth over speed, and for staying close to the work, side by side with founders and heads of growth. She holds a master’s degree in project management from the University of Belgrade.