AUTHOR

Editorial Team

Founder & CEO · YOCTO

The YOCTO editorial team is the in-house group of lifecycle strategists, email and SMS specialists, and Klaviyo-certified experts behind every article on this site. YOCTO held Klaviyo Elite Master status in 2025-2026 - Klaviyo's top partner tier - and its client work has been published by Klaviyo, Skio and Loop under their own names. The team specializes in retention and lifecycle marketing for DTC brands doing $5M-$50M on Shopify Plus. Everything published here is drawn directly from live client work - the campaigns, flows, segmentation strategies, and SMS programs we build and optimize every day.

55 articles

May 27, 2026

6 Questions to Ask Before Hiring a CRM Agency

Hiring a CRM strategy agency is a big call. Ask these six questions first to avoid slow agencies that drain budget and deliver nothing.

May 25, 2026

Post-Purchase Email Sequences for CPG Brands

Most CPG brands waste their best conversion window. Here's how to build post-purchase emails that actually retain customers.

May 23, 2026

Choosing the Right Retention Agency for Your Brand

Not every retention agency is built for fast-scaling CPG brands. Here is what to look for before you sign.

May 21, 2026

What CPG Brands Get Wrong About Retention Metrics

Most CPG brands track the wrong retention metrics. Here's what actually matters and how to fix it fast.

May 19, 2026

Build a Klaviyo Lifecycle Strategy From Scratch

Learn how to build a Klaviyo lifecycle strategy that drives repeat revenue for your CPG brand, step by step.

May 17, 2026

5 Signs Your Email Program Needs a Strategy Overhaul

If your Klaviyo program is running but not growing, something is broken. Here are five clear signs your retention strategy needs a real overhaul.

May 15, 2026

Informational Guide to Customer Lifetime Value for DTC Brands

Customer lifetime value is the metric DTC brands get wrong most often. Here is how to calculate it, improve it, and stop leaving money on the table.

May 13, 2026

Why Most Lifecycle Programs Fail to Convert Repeat Buyers

Most CPG lifecycle programs look busy but convert poorly. Here's why retention emails stop working and what fast-scaling brands do differently.

May 11, 2026

How to Choose a Klaviyo Agency: 2026 Vetting Guide

Is a Klaviyo agency worth it? The 11 benefits, then how to vet one before you sign: the questions to ask, the audit test, speed, client retention and…

May 9, 2026

What a CPG Retention Roadmap Should Actually Look Like

Most CPG retention roadmaps are bloated, slow, and built on recycled playbooks. Here is what a real one looks like and how fast it can move.

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