Pendulum Subscription
Pendulum subscription price: $39.20, 43% less than the $69 one-time price (a first-order offer). The subscription comes pre-selected.
Monthly Supply is pre-selected at $39.20, down from $69. Also offered: 3 Month Supply at $105.60, One-Time Purchase at $69. The page advertises a first-order offer: “New Customer Offer Auto-Applied”.
How the Pendulum subscription works
The Pendulum subscription delivers every 90 days. The product page lists a 30-day money-back guarantee and reads “Pause or cancel anytime”.
- Delivery options
- Every 90 days
- Supply sizes
- 3-month
- Guarantee
- 30 days
- Cancel and pause
- “Pause or cancel anytime”
- Shipping
- “FREE Shipping”
Compared with other gut health brands
- 1 delivery option (every 90 days); the median across 6 other gut health brands is 1.5.
- Its plans save different amounts: Monthly Supply 43%, 3 Month Supply 49%.
- The page states cancel terms (“Pause or cancel anytime”), as do 5 of 7 other gut health brands.
- The page states free shipping (“FREE Shipping”), as do 6 of 7 other gut health brands.
- A 30-day guarantee; 4 of 7 other gut health brands list one.
Pendulum subscription price
| Option | Price shown | Vs one-time |
|---|---|---|
| Monthly Supply | $39.20 | 43% less |
| 3 Month Supply | $105.60 | |
| One-Time Purchase | $69 | One-time price |
- Subscription app
- Skio
- Est. revenue
- 20M+
Tactics used
- Subscription pre-selected: “Monthly Supply” is selected when the page loads5 of 7 other gut health brands do the same.
- One-time price struck through: $69 struck through beside $39.203 of 7 other gut health brands do the same.
- Savings badge: “43% off” on Monthly Supply3 of 7 other gut health brands do the same.
- Social proof: “280k+ customers”None of 7 other gut health brands do.
- First-order offer: “New Customer Offer Auto-Applied”1 of 7 other gut health brands does the same.
- Free shipping: “FREE Shipping”6 of 7 other gut health brands do the same.
- Cancel or pause anytime: “Pause or cancel anytime”5 of 7 other gut health brands do the same.
- Money-back guarantee: “30-day money back guarantee”4 of 7 other gut health brands do the same.
How Pendulum compares
Pendulum ads
Top ads from Pendulum on Facebook and Instagram in the US, ranked by impressions on 2026-09-13. The buy box above comes from pendulumlife.com/pages/pmd-obsession-halle, one of the pages these ads link to.
- Longest-running top ad
- 54 days, a dynamic ad
- Formats
- 3 dynamic ads
- Where they send people
- pendulumlife.com/pages/pmd-obsession-halle (1 of 3)
pendulumlife.com/pages/pmd-obsession (1 of 3)
pendulumlife.com/products/pendulum-metabolic-daily-probiotic-metabolism (1 of 3)
Dynamic ads
Their copy changes for each viewer, so there is no fixed text to show. This is where each one sends people.
- pendulumlife.com/pages/pmd-obsession-halleRunning 54 days · 8 ads like thisView ad
- pendulumlife.com/pages/pmd-obsessionRunning 54 daysView ad
- pendulumlife.com/products/pendulum-metabolic-daily-probiotic-metabolismRunning 47 days · 3 ads like thisView ad
What is Pendulum selling?
Pendulum is a gut health brand that sells direct to customers at pendulumlife.com. The product in the capture above is Metabolic Daily. Its subscriptions run on Skio.
How Pendulum describes it
Metabolic Daily is a 4-in-1 probiotic that supports gut health, metabolism, energy, and immunity. Formulated with 5 targeted strains to help digest carbs and support nutrient absorption
On the Pendulum product page
- 280k+ customers
Pendulum subscription questions
Which Pendulum subscription plan saves the most?
What do brands like Pendulum charge for a subscription?
What does Pendulum say about cancelling?
How long has Pendulum run its top ad?
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