Needed Subscription
Needed subscription price: $109.62 for 3 months ($36.54 a month), 15% less than the $42.99 one-time price. The subscription comes pre-selected. The 180-Day Supply plan saves the most: 20% off.
90-Day Supply is pre-selected at $109.62, down from $128.97. Also offered: 30-Day Supply at $38.69, 180-Day Supply at $206.35, Buy Once at $42.99.
How the Needed subscription works
The Needed subscription delivers every 28 days, every 3 months or every 6 months. The product page reads “Pause or cancel anytime”.
- Delivery options
- Every 28 days, every 3 months or every 6 months
- Supply sizes
- 30-day, 90-day, 180-day
- Price per day
- $1.22 (90-Day Supply)
- Cancel and pause
- “Pause or cancel anytime”
- Shipping
- “Free shipping”
- HSA / FSA
- Eligible, according to the product page
Compared with other Supplements & Wellness brands
- 3 delivery options (every 28 days, every 3 months or every 6 months); the median across the 59 other Supplements & Wellness brands that list their delivery options is 3.
- Its plans save different amounts: 90-Day Supply 15%, 180-Day Supply 20%.
- The page states cancel terms (“Pause or cancel anytime”), as do 52 of 77 other Supplements & Wellness brands.
- The page states free shipping (“Free shipping”), as do 52 of 77 other Supplements & Wellness brands.
Needed subscription price
| Option | Price shown | Vs one-time |
|---|---|---|
| 30-Day Supply | $38.69 | 10% less |
| 90-Day Supply | $109.62 | 15% less |
| 180-Day Supply | $206.35 | |
| Buy Once | $42.99 | One-time price |
- Subscription app
- Recharge
- Largest discount
- 20% on 180-Day Supply: $206.35, was $257.94
- Est. revenue
- 75M+
Needed subscription price history
| Captured | Subscription price | One-time price | Discount | Subscription pre-selected |
|---|---|---|---|---|
| 2026-09-13 | $109.62 | $42.99 | 15% | Yes |
| 2026-10-06 | $109.62 | $42.99 | 15% | Yes |
Tactics used
- Subscription pre-selected: “90-Day Supply” is selected when the page loads54 of 77 other Supplements & Wellness brands do the same.
- One-time price struck through: $128.97 struck through beside $109.6243 of 77 other Supplements & Wellness brands do the same.
- Savings badge: “15% Off” on 90-Day Supply51 of 77 other Supplements & Wellness brands do the same.
- Price per day or serving: “$1.22/day”19 of 77 other Supplements & Wellness brands do the same.
- Popularity badge: “Most Popular” on 90-Day Supply12 of 77 other Supplements & Wellness brands do the same.
- Free shipping: “Free shipping”52 of 77 other Supplements & Wellness brands do the same.
- Cancel or pause anytime: “Pause or cancel anytime”52 of 77 other Supplements & Wellness brands do the same.
How Needed compares
Needed ads
Top ads from Needed on Facebook and Instagram in the US, ranked by impressions on 2026-09-13. The buy box above comes from thisisneeded.com/products/prenatal-multi-essentials, one of the pages these ads link to.
- Longest-running top ad
- 207 days, an image ad
- Formats
- 2 image ads, 2 video ads, 1 dynamic ad
- Offers in the ad text
- “save up to 35%” in 1 of 5
- Where they send people
- thisisneeded.com/products/prenatal-multi-essentials (2 of 5)
thisisneeded.com/products/egg-sperm-support-duo (1 of 5)
thisisneeded.com/pages/prenatal-gummies (1 of 5) - Ad offer and buy box
- The ads quote “save up to 35%”; the largest discount in the buy box above is 20% off the one-time price.
- Support Starts with Both Partners
Fertility takes two. Why Needed.® Duo: Antioxidants to support egg and sperm health Practitioner-trusted formulation Two products, one bundle Designed to care for both sides of the equation.
Sends people to thisisneeded.com/products/egg-sperm-support-duoView ad - Rethink Your Prenatal
Not all prenatals are created equal. Ours has 8x more nutrition than leading prenatals.*
Sends people to thisisneeded.com/products/prenatal-multi-essentialsView ad - 3 gummies. Serious nutrients.
Introducing Needed.® prenatal gummy. Most prenatal gummies cut back on nutrients to protect the taste. Ours didn't.
Sends people to thisisneeded.com/pages/prenatal-gummiesView ad - Save up to 35% Off Subscriptions
Not all prenatals are created equal. Ours has 8x more nutrition than leading prenatals.*
Sends people to thisisneeded.com/products/prenatal-multi-essentialsView ad
Dynamic ads
Their copy changes for each viewer, so there is no fixed text to show. This is where each one sends people.
- thisisneeded.com/products/perimenopause-multivitaminRunning 38 daysView ad
What is Needed selling?
Needed is a women's health brand that sells direct to customers at thisisneeded.com. The product in the capture above is Prenatal Multivitamin. Its subscriptions run on Recharge.
How Needed describes it
22 bioavailable nutrients with folate and choline, at clinically studied doses. 8x more nutrition than leading prenatal multivitamins*. Shop now.
On the Needed product page
- clinically studied
Needed subscription questions
How does Needed's discount compare with other Supplements & Wellness brands?
Which Needed subscription plan saves the most?
What do brands like Needed charge for a subscription?
What does Needed say about canceling?
How long has Needed run its top ad?
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