MUD\WTR Subscription

Food & Drink · Recharge

MUD\WTR subscription price: $25, 17% less than the $30 one-time price. The subscription comes pre-selected.

Last captured 2026-09-13, US store · How we capture

$MUD\WTR (MUD WTR) subscription buy box, US storefront, captured 2026-09-13$ Tap the screenshot to see it full size

Hot Chocolate, US storefront

Subscribe and save is pre-selected at $25, down from $30. Also offered: One-time at $30.

How the MUD\WTR subscription works

The MUD\WTR subscription delivers every 2, 4, 6, 8 or 12 weeks.

Delivery options: Every 2, 4, 6, 8 or 12 weeks
Price per serving: $2.09 (Subscribe and save), $2.50 (One-time)
Shipping: “Free US Shipping”
Plan prices in the store listing: $25 refill ships every 2 weeks / $25 refill ships every 4 weeks / $25 refill ships every 6 weeks / $25 refill ships every 8 weeks / $25 refill ships every 12 weeks: $25.00 (17% off)

Compared with other coffee brands

5 delivery options (every 2, 4, 6, 8 or 12 weeks); the median across 10 other coffee brands is 4.5.
Every plan in its store listing carries the same 17% discount.
The page states free shipping (“Free US Shipping”), as do 10 of 12 other coffee brands.

MUD\WTR subscription price

US storefront, 2026-09-13
Option	Price shown	Vs one-time
Subscribe and save Pre-selected	$25 ~~$30~~	17% less
One-time	$30	One-time price

Subscription app: Recharge
Est. revenue: 50M+

Tactics used

Subscription pre-selected: “Subscribe and save” is selected when the page loads
7 of 12 other coffee brands do the same.
One-time price struck through: $30 struck through beside $25
6 of 12 other coffee brands do the same.
Price per day or serving: “$2.09 per serving”
4 of 12 other coffee brands do the same.
Free shipping: “Free US Shipping”
10 of 12 other coffee brands do the same.

How MUD\WTR compares

17%Subscribe discountThe median across 5 other coffee brands is 20%.

YesSubscription pre-selected7 of 11 other coffee brands pre-select it.

Other coffee brandsPeet's Coffee Javvy Coffee La Colombe Cometeer

Also on RechargeUltima Replenisher Laird Superfood Sightglass Coffee DripDrop Soylent Ketone-IQ

MUD\WTR ads

Top ads from MUD\WTR on Facebook and Instagram in the US, ranked by impressions on 2026-09-13.

Longest-running top ad: 19 days, a video ad

Video · Running 19 days · Same text in 3 ads · Offer: $20 off, free frother
Get $20 off & a free frother
MUD\WTR is powered by functional mushrooms, superfoods and spices. Designed by food scientists to boost your energy, focus, and immune system.
Sends people to mudwtr.com/pages/compare-listicle-ogView ad

See all MUD\WTR ads in Meta's Ad Library

What is MUD\WTR selling?

MUD\WTR (MUD WTR) is a coffee alternative brand that sells direct to customers at mudwtr.com. The product in the capture above is Hot Chocolate. Its subscriptions run on Recharge.

How MUD\WTR describes it

Hot Cacao is a blend of functional mushrooms, cacao, coconut sugar and ashwagandha to promote the focus + relaxation. It tastes like rich cacao blended with the caramelized flavors of coconut sugar. Indulge in this delicious +...

On the MUD\WTR product page

USDA organic

MUD\WTR subscription questions

How does MUD\WTR's discount compare with other coffee brands?

MUD\WTR takes 17% off the one-time price to subscribe. Taking each brand at its largest discount, the median across 5 other coffee brands in this library is 20%, so MUD\WTR's discount is below typical; 4 of them take more off.

What do brands like MUD\WTR charge for a subscription?

Subscription prices of similar brands, as last captured: Peet's Coffee $21.95, La Colombe $28.90 and Cometeer $80 (24% off one-time).

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