Looking for a New Standard Co alternative? For subscription brands in health, wellness or consumables, YOCTO is the one to put next to it. Our prices are published, with campaigns from €4,500 a month (about $5,100), our subscription results were published by Skio and Loop on their own sites, and our founder and managing director sign off every account. New Standard Co is a strong retention team for eight to ten figure DTC brands, so the useful question is which one fits the number you’re hiring for.
We compete with New Standard Co, the DTC retention team, so every fact about them below comes from their own website and Klaviyo’s partner directory as we read them on 25 October 2026, and we’ll correct anything that’s changed.
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Request a free Klaviyo auditKey Takeaways
- New Standard Co runs retention for eight to ten figure DTC brands with what it calls a senior, onshore team. It doesn’t publish its prices.
- YOCTO publishes ours: campaigns from €4,500 a month, subscription management from €2,000 a month and flow builds from €7,500 one-off, with the monthly services month to month.
- Both have subscription results, and they’re good ones. New Standard Co’s sit on its own site. Ours were published by the apps themselves: Skio wrote up 48% fewer cancellations for Gratsi, and Loop wrote up Evereden’s 8× subscriber growth.
- Two named people sign off every YOCTO account: George Kapernaros, our founder, and Marija Pajković, our managing director.
- Pick New Standard Co when push and physical mail are central to the plan at a very large brand. Pick YOCTO when subscription churn is the number and you want the price and the proof public before the first call.
What Does New Standard Co Do?
New Standard Co is a remote agency, founded in 2023, that runs retention for DTC brands: email, SMS, push, physical mail and subscription programs. Its main offer, Retention 360, puts those channels plus list growth and vendor management under one strategy, and it also sells email and SMS on its own and a strategy and consulting service. It doesn’t do paid media, CRO or website builds. Its services page says it takes 8 to 10 figure brands only, and that every key person on an account is senior and onshore.
There’s real client work behind it, and some of it’s famous. True Classic and dbrand on the retention side, a pre-launch list and a record first week for David Protein, and subscription programs for Everyday Dose, Ultra Pouches and Dirtea, where it reports churn down 34%, active subscribers up 159% and cancellations down 62%. By its own count it’s worked with 50+ brands. If New Standard Co’s on your shortlist, you’re shortlisting well.
New Standard Co vs YOCTO at a Glance
Here’s the same set of questions, answered for both teams. On channels, both cover email and SMS; New Standard Co adds push and physical mail, and we add WhatsApp and direct mail flows. Their side comes from their own website and Klaviyo’s directory, and we haven’t added anything they don’t say themselves.
Where YOCTO Fits Better
Subscription results the apps published
Any agency can publish its own numbers, and New Standard Co’s are good ones. The harder proof is a subscription app putting your result on its own site, because the app’s got a reputation of its own to protect. Skio published our work with Gratsi: cancellations down 48% and reactivations up 208%. Loop published Evereden’s 8× subscriber growth in three months, and it happened in December, when beauty subscriptions usually stall. Klaviyo published Mira’s 252% lift in email and SMS revenue in six months. New Standard Co publishes its subscription results on its own site, alongside a click-rate test that Zaymo, an email upsell tool, wrote up with them.
A price you can see before the first call
New Standard Co doesn’t publish prices. That’s normal at this end of the market. We’d rather you saw the number first, since nobody comparing agencies should need three calls to learn it, so we publish ours. Campaigns run €4,500, €6,500 or €8,500 a month for three, four or five sends a week, roughly $5,100 to $9,700. Running the subscription platform, meaning the cancellation flow, failed payments, the rewards journey and the portal, costs €2,000 to €4,000 a month by subscriber count. Flows are a one-off build from €7,500. The monthly services are month to month, with 10% off for six months or 15% off for twelve, and the full breakdown sits next to the rest of the market in our Klaviyo agency pricing guide.
Health and wellness, across three markets
Health and wellness is our home vertical. Healf, BetterMe, Kilo Health, GutSupp, Primal Viking and Arctic Goddess have run retention with us, and our supplements and wellness practice is where most of our work sits. Selling supplements across borders means three consent regimes, TCPA for texts in the US, CASL in Canada and PECR in the UK, plus claims rules on every send. That’s daily work for us, so the copy’s written inside those rules from the first draft and nobody’s learning them on your account.
Who runs your account
New Standard Co’s answer to the junior hand-off is a senior, onshore team, and it’s a good answer. Ours is two named people. George Kapernaros, our founder, sits on Klaviyo’s Partner Advisory Council and wrote the method every account runs on. Marija Pajković, our managing director, runs YOCTO day to day and is accountable for every client relationship. They sign off every account, and you’re welcome to read both bios before you book anything. You won’t meet them once at the pitch and never again.
Where New Standard Co Is the Stronger Pick
If push notifications and physical mail are central to your plan, they’re core to New Standard Co’s offer and planned by the same team as email and SMS. If you’re well into eight figures and want people who’ve run retention for some of DTC’s best-known names, their client list makes that case on its own. If you’re launching and want a pre-launch list built by a team that’s done it for a big launch, David Protein is the example to ask them about. And if subscriptions are a small share of your revenue, their apparel and consumer work will matter more to you than our subscription depth.
YOCTO, the Subscription-First Alternative
We’re a Klaviyo retention agency for DTC and subscription brands: Klaviyo Elite Master, 2025-2026, a Platinum-tier Loop Subscriptions partner and a Premier-tier Recharge partner, headquartered in Nicosia, Cyprus, with a USA presence and UK presence. We run the work that decides what a subscriber’s worth: the offer and plan structure, the post-purchase journey, the billing reminder before every renewal, the cancellation flow and its save offers, failed-payment recovery, win-backs, and the email and SMS programs on top. That’s what a subscription marketing agency should own, and we do it inside Loop, Recharge, Skio and Smartrr.
The method is public
Every account runs on the LTV Parthenon, which George published in Forbes. Lifetime value stands on three pillars: grow the subscriber base, keep subscribers longer, and raise what each one spends. Nine numbers sit under those pillars, from the share of orders that start as a subscription to the retention rate by orders, and they’re what we report every month. Opens and clicks aren’t on the list.
Proof the platforms published
These four weren’t written by us. Each platform wrote up the result itself, on its own site, with our client’s name on it.
-48% 
Cancellations, with reactivations up 208% SOURCE 
8x 
Subscribers in three months SOURCE 
+252% 
Email and SMS revenue in six months SOURCE 
+51% 
Member LTV, at 16x loyalty ROI SOURCE Subscription results from our own case studies
- Orbio World: cancellations before the next order fell from 21.36% to 4.50%, 79% lower, after we rebuilt the billing reminder.
- Lumine Organics: weekly subscriber churn is 42% below its peak, and email revenue grew 35% on 87% fewer campaigns.
- Frøya Organics: subscription churn down 33% with one-click flexibility and better post-purchase education.
- be:amazing: 13% of canceled subscriptions won back through a stock crisis.
- Gratsi: two post-purchase journeys now bring in close to $400K a year.
- Healf: email revenue up 5× with unsubscribes down 40.92%. Healf tops the 2026 FT1000 list of Europe’s fastest-growing companies.
Best for
Subscription brands in health, wellness and consumables doing roughly $5M to $150M a year, where churn, failed payments or a flat second order are the numbers that hurt.
Not for
Brands that want paid media, a store rebuild or a high volume of creative from the same agency. We do retention, and we’ll tell you so on the first call.
New Standard Co or YOCTO: How Do You Decide?
Ask which number you’re hiring for. If it’s subscription churn, the save rate, failed payments or the share of one-time buyers who subscribe, we’re built for it, and the proof is on Skio’s and Loop’s sites. If it’s scale across every retention channel at a very large brand, with push and mail in the plan, New Standard Co is built for that. Still unsure? Give both the same 90 days of data and ask each for the plan, the price and the person who’ll run it. Our free audit is that test on our side, and you keep the findings either way. That’s the point of doing it before anyone signs.
How Do You Switch Agencies Without Losing Revenue?
Don’t switch off a live flow until its replacement wins a split test. Make sure the Klaviyo account, the sending domains and the subscription app logins are in your name before you give notice. Freeze a 90-day baseline of churn, repeat rate and email revenue, so the new team’s judged on records and not on memory. We’ve written the full sequence in our guide to switching email agencies without losing revenue.
Frequently Asked Questions
What is New Standard Co?
A remote agency, founded in 2023, that runs retention for DTC brands doing eight to ten figures a year: email, SMS, push, physical mail and subscription programs. Its main offer is Retention 360, and its site says every key person on an account is senior and onshore.
Which Klaviyo partner tier does New Standard Co hold?
Klaviyo’s partner directory listed New Standard Co as a Platinum Master partner on 25 October 2026. YOCTO is Klaviyo Elite Master, 2025-2026. Klaviyo reviews tiers twice a year, so it’s sensible to check the directory on the day you decide.
How much does New Standard Co cost?
New Standard Co doesn’t publish prices, so you’ll need a call to get a number. YOCTO publishes ours: campaigns from €4,500 a month, subscription management from €2,000 a month and flow builds from €7,500 one-off, with the monthly services month to month.
Does New Standard Co work with subscription brands?
Yes. Its case studies include subscription programs for Everyday Dose, Ultra Pouches and Dirtea, published on its own site. YOCTO’s subscription results for Gratsi and Evereden were published by Skio and Loop.
What is the best New Standard Co alternative for a subscription brand?
For a health, wellness or consumables brand where churn is the number, YOCTO: published prices, subscription results published by the subscription apps, and a founder and managing director who sign off every account.
Does YOCTO work with brands in the US and the UK?
Yes, that’s most of our client book. We’re headquartered in Nicosia with a USA presence and UK presence. Healf, the London retailer at the top of the 2026 FT1000, has run its retention with us since 2023.
How fast should a new retention agency show results?
Save offers, failed-payment fixes and core flows go live in weeks, and their leading numbers, the save rate, recovered payments and flow revenue, show inside 60 to 90 days. You won’t read churn or lifetime value honestly before a quarter’s passed, because subscribers have to live through renewals first.
