Retention, Klaviyo & Lifecycle, Decoded.
Field notes from the YOCTO team on the retention systems behind fast-growing DTC and CPG brands — what actually moves revenue, and what just looks busy.
Klaviyo Audit Expert Series: Sign-Up Forms
WHEN YOU FINISH READING THIS ARTICLE YOU’LL KNOW: The importance of Klaviyo sign-up forms for business growth and why maintaining your list is necessary. The different types of sign-up forms, their properties,…
Read more →How to Audit Your Klaviyo Account (Without an Agency)
WHEN YOU FINISH READING THIS ARTICLE YOU’LL KNOW HOW TO: Take control of your Klaviyo account. Dive deep into your account’s findings and use the data smartly. Create an actionable plan towards…
Read more →Klaviyo Audit Expert Series: Core Flows
WHEN YOU FINISH READING THIS ARTICLE YOU’LL KNOW: The role core flows play in the customer journey and how to use them. The six core flows every business needs and what purposes…
Read more →Email Click Bots Causing a Click Surge? How to Find Out
WHEN YOU FINISH READING THIS ARTICLE YOU’LL KNOW: How email click bots can inflate your email marketing metrics and skew your understanding of campaign performance. The reasons behind the recent surge in…
Read more →Klaviyo Audit Expert Series: Email Deliverability
WHEN YOU FINISH READING THIS ARTICLE YOU’LL KNOW: The definition and importance of email deliverability: You’ll understand what your email deliverability score is, why it’s a huge part of your marketing success,…
Read more →Klaviyo Audit Expert Series: Klaviyo Attribution Window
WHEN YOU FINISH READING THIS ARTICLE YOU’LL KNOW: Understanding Klaviyo’s Attribution Window: What the Klaviyo attribution window is and how it helps track sales accurately. Multi-Channel Attribution: How Klaviyo assigns conversions across…
Read more →Klaviyo Audit Expert Series: Segments & Lists
WHEN YOU FINISH READING THIS ARTICLE YOU’LL KNOW: How to audit your Klaviyo lists and segments and create an effective email strategy. Steps to create and maintain clean email lists to enhance…
Read more →Meet the Team: Spotlight on Max Riabchynskyi
Meet Max Riabchynskyi: Senior Marketing Strategist Today, we’re thrilled to shine the spotlight on Max, our Senior Marketing Strategist. Beyond the world of pixels and campaigns, Max is a force of nature with…
Read more →How to Use One Klaviyo Account to Sell Internationally
Expanding your online brand to sell in different countries can be a high-wire act that requires a lot of precision. You must think of various factors like different currencies, payment methods, shipping…
Read more →Meet the Team: Spotlight on Yasmin Pet
Meet Yasmin: Project and Operations Extraordinaire Today, we’re excited to introduce Yasmin, our talented Project and Operations Manager, who’s been basking under the Spanish sun. Let’s dive into her exciting journey and…
Read more →Testing to Win: Master The Klaviyo Optimization Workflow
Once your Klaviyo email automation flows are in place and you’re consistently hitting the mark with 2 to 3 email marketing campaigns weekly, what’s next for your email program? The answer lies…
Read more →The Truth About Klaviyo’s Attribution Window
Today, we’re telling the truth about Klaviyo’s attribution window. We’ll keep it simple and to the point. Klaviyo’s approach is transparent, flexible, and fair. Their technology gives you control over how you…
Read more →Do You Need to Maximize Your Profits?
We’ll run a free audit, hand you a written breakdown, and tell you honestly if we can help.