Retention, Klaviyo & Lifecycle, Decoded.
Field notes from the YOCTO team on the retention systems behind fast-growing DTC and CPG brands — what actually moves revenue, and what just looks busy.
How to Increase Email Revenue Share for Ecommerce
Most ecommerce brands are leaving serious email revenue on the table. Here is a practical breakdown of how to fix your lifecycle program and grow email channel revenue share.
Read more →5 Retention Marketing Mistakes Costing You Revenue
Most CPG brands are leaving serious revenue on the table through fixable retention mistakes. Here are the five most common ones and how to stop them.
Read more →CRM Audit vs. Strategy Activation: What Works Faster
Traditional CRM audits are slow, bloated, and rarely lead to results. Here's why Strategy Activation gets CPG brands moving faster and smarter.
Read more →Best Klaviyo Flows Every CPG Brand Needs
If your Klaviyo flows are underperforming, you're leaving repeat revenue on the table. Here are the flows that actually move the needle for CPG brands.
Read more →How to Reduce Churn for DTC Subscription Brands
Churn is killing your subscription margins and most agencies are too slow to fix it. Here is a direct, practical guide to reducing DTC subscriber drop-off before it compounds.
Read more →What’s Next: The Klaviyo Audit King is Retiring
Why We Replaced the Traditional Audit With Something Better We built a reputation off the back of Klaviyo audits. Our founder and CEO personally ran dozens of them, often outperforming the field…
Read more →Klaviyo Agency Pricing vs. In-House Team Salaries: A Cost Comparison
To make the most of your email marketing, you need a powerhouse of a team on your side. If you’re using Klaviyo, you’re already using the best email software available. But choosing…
Read more →Klaviyo Audit Expert Series: Advanced Flows
WHEN YOU FINISH READING THIS ARTICLE YOU’LL KNOW: Which Klaviyo advanced flows you should be using. How using predictive analytics can increase your conversions. How to audit your advanced email flows to…
Read more →11 Benefits of Hiring a Klaviyo Agency for Your Email Marketing
WHEN YOU FINISH READING THIS ARTICLE YOU’LL KNOW: How hiring a Klaviyo agency can get you ahead in email marketing. Why hiring agency-based Klaviyo experts beats hiring an in-house team. How a…
Read more →Klaviyo Email Marketing Agency Pricing Guide
Investing in a Klaviyo email marketing agency service package could be the smartest decision you make for your business. Klaviyo agencies—especially those in Klaviyo’s Partner Program—offer you a full team of email…
Read more →Klaviyo Email Agency vs. In-House: Which Is Right for Your Business?
It could be one of the most important decisions you make for your business: hiring a Klaviyo email agency vs. in-house marketing team. Each has its own benefits and drawbacks, and you…
Read more →Klaviyo Audit Expert Series: Integrations
WHEN YOU FINISH READING THIS ARTICLE YOU’LL KNOW: What Klaviyo integrations are and what you can use them for. The difference between Klaviyo’s native integrations and third-party integrations. How to audit your…
Read more →Do You Need to Maximize Your Profits?
We’ll run a free audit, hand you a written breakdown, and tell you honestly if we can help.