Retention, Klaviyo & Lifecycle, Decoded.
Field notes from the YOCTO team on the retention systems behind fast-growing DTC and CPG brands — what actually moves revenue, and what just looks busy.
Meet the Team: Spotlight on Bobi Jonceski
Get to know Bobi, our Email Marketing Maestro AKA Email Marketing Manager! Bobi kicked off his marketing journey by working with a seasonal brand and has since evolved into managing larger brands.…
Read more →Master Klaviyo Smart Sending (Complete Guide)
Are you treading a fine line between engaging your email audience and overwhelming them with too many emails? Consistency is key, but overcommunicating can lead to a frustrating experience. On the flip…
Read more →Master Klaviyo Double Opt-In (Tutorial – Click By Click)
Is your subscriber list growing at a snail’s pace? It might not be your popups, but your opt-in process. Keep reading for a click-by-click double opt-in tutorial. What is Double Opt-In? Imagine…
Read more →Sync or Sink: Navigating Client and Email Marketing Agency Relations
At YOCTO, we know a thing or two about helping brands win with email, SMS, and retention marketing. This is not an empty boast. Our 100% client retention rate – as of…
Read more →Strategy Development Process At YOCTO: Here’s What to Expect
Starting a new chapter of e-commerce growth requires a meticulously crafted strategy. At YOCTO, the strategy development process is one we pride ourselves on—focused on your brand’s uniqueness, data-driven decision-making, and effective…
Read more →Client Onboarding Process at YOCTO: Here’s What to Expect
Diving into a new agency partnership can be daunting when you’re left in the dark. We wrote this article so we cut through uncertainty right from the start. We lay out our…
Read more →10 Must-Ask Questions Before Choosing an Email Marketing Agency
Choosing the right email marketing agency can elevate your business to new heights. But, make the wrong pick, and it can be a financial drain with huge opportunity costs. Stick around, and…
Read more →How to Grow Your Klaviyo Email List ASAP
Struggling to expand your online brand store’s reach? Tired of experiencing a slow-growing Klaviyo email list? Uncover effective list growth tactics that you can put to work immediately. Here’s what you’re about…
Read more →How to audit your Klaviyo account (without an agency)?
This article will show you how to take control of your Klaviyo account, deep dive into your account’s findings, and help you create an actionable plan toward conversion success – all without…
Read more →The Ultimate Guide To Retargeting Email Automation (Turn Your Store Into A Mousetrap)
If your idea of email retargeting is the tired old “left something on your cart” email… block out some time and keep reading. Some of the things you’ll learn: A simple email…
Read more →How To Build A High-Performing Personalized Welcome Email Flow
Nowadays, you Google something once, and next thing you know, you see it everywhere. Some of the things you’ll learn: How does the iOS15 launch impact data collection, and what does this…
Read more →The Complete Guide To Post Purchase Marketing Emails (Turn Your One-Time Shoppers Into Loyal Supporters)
Who said that the customer journey comes to an end when shoppers purchase? When you finish reading, you’ll know: Why customer experience is considered to be the new marketing battlefront. A smart email marketing strategy that…
Read more →Do You Need to Maximize Your Profits?
We’ll run a free audit, hand you a written breakdown, and tell you honestly if we can help.