YOCTO LTV Calculator

See your hidden subscriber revenue.

Answer 4 quick questions. We'll show you how much more your subscriptions could earn over the next 12 months - and the one lever that moves it most.

Free4 questionsNothing saved
Trusted by 100+ DTC & subscription brands
Kilo Health Healf Frøya Organics Zapply Evereden BetterMe
Question 1 of 4 · Your subscriber base

How big is your subscriber base?

Estimates are completely fine.

Active subscribers right now
subscribers
New subscribers in the last 30 days
joined
Question 2 of 4 · Retention & growth

How is your churn and growth?

Two numbers drive everything else: how many subscribers you lose each month, and whether sign-ups are climbing or sliding.

Monthly churn rate5.5%
0.5%60%
Subscribers who cancel each month. Most DTC brands sit at 10-20%.
Monthly acquisition growth0%
−10%+20%
Are you growing, flat, or down MoM? Leave at 0% if steady.
Question 3 of 4 · Revenue

What's your revenue like?

Round numbers are completely fine.

Subscription revenue (last 30 days)
$
Total revenue (last 30 days)subs + everything else
$
Gross margin65%
20%95%
What's left after product cost. Supplements & beauty often run 65–80%.
Question 4 of 4 · Acquisition

What does growth cost you?

Last one. This is what it costs you to win a customer today.

Monthly ad spend
$
New-customer orders (last 30 days)
new customers
Enter ↵ to continue
Here's what we found
Your 12-month revenue upside · REALISTIC
$0
vs. your current trajectory · 12 months
How aggressive should we model it?
YOCTO's LTV Parthenon

Three levers, three ways to grow.

Win more subscribers, keep them longer, grow what each one spends. The taller the column, the bigger its share of your upside.

Customer Lifetime Value
I
II
III
Pillar IWin more subscribers
Pillar IIKeep them longer
Pillar IIIGrow their value
Your trajectory

The gap is the opportunity.

Your current path versus the modelled one. The green area between them is revenue you're leaving on the table.

12-month trajectory
Improved Current Upside
MRR
ARPU
LTV
CAC
LTV : CAC
Why it compounds

A bigger base, every single month.

Retention compounds. Fewer people leaving plus more people joining means your subscriber base grows from a higher starting point every month - the longer it runs, the bigger your advantage.

12-Month Growth Ceiling · Now
12-Month Growth Ceiling · Modelled
bigger base
The receipts

Month by month, current vs. modelled.

No black box. Here's the full schedule behind the number - every new subscriber, every cancellation, every dollar.

Current Modelled
Mo Current With YOCTO · modelled Cumulative Δ
NewChurnedNetSubsMRR NewChurnedNetSubsMRR
12-month horizon · subscriber revenue only
Numbers not quite right?
One step left

Now go find it.

On the table over the next 12 months$0

The calculator shows the size of the prize. The YOCTO Diagnostic shows you exactly where it's hiding - and the order to capture it.

Show me where it's hiding
Free~3 minutesLeave with a prioritized plan

The Fastest-Growing Brands in DTC Trust YOCTO.

01 Healf

There's a level of intensity to working at Healf - parts change daily. It's been refreshing to see YOCTO keep and deliver with the pace, and I've frequently looked to them for guidance on our roadmap.

Arman Uddin · Growth · Healf
#1Europe's fastest-growing company
FT1000 · 2026
Named clients · real numbers
Zapply UKSUBS · CPG · LIFECYCLE
+0%
Quarterly growth from the subscription engine
Case file
EveredenSUBS · CPG · LIFECYCLE
+0%
Year-over-year growth
Case file
ColonBroomSUBS · HEALTH · LIFECYCLE
$0M/wk
Email revenue, sustained
Case file
MyooviSUBS · HEALTH · LIFECYCLE
+0%
Revenue from email in 60 days
Case file
MiraCareSUBS · HEALTH
+0%
Loyalty redemption up, churn cut ~14%
Case file
FrøyaSUBS · CPG · LIFECYCLE
0%
Subscription churn cut
Case file
BetterMeHEALTH · LIFECYCLE
+0%
Email & SMS revenue, built from scratch
Case file
DandelionCPG · LIFECYCLE
+0%
Revenue on flows
Case file
Vital NutritiveHEALTH · LIFECYCLE
+0%
Revenue in 4 months
Case file
MammutmarschLIFECYCLE · OTHER
+0%
Email campaign revenue
Case file
MiraHEALTH · LIFECYCLE
+0%
Email revenue
Case file
Jimmy JoyCPG · LIFECYCLE
+0%
Revenue growth
Case file
GratsiCPG · LIFECYCLE
+0%
Revenue lift across a 500K+ list
Case file
HeightsCPG · LIFECYCLE
+0%
Win-back recovered, +48% upsell
Case file
ECUALAMALIFECYCLE · OTHER
+0%
Lifecycle revenue through BFCM, on 45% fewer emails
Case file
MoërieCPG · LIFECYCLE
+0%
Email conversion in 5 days
Case file
Boujee HippieCPG · LIFECYCLE
+0%
Revenue up, messaging costs down 34%
Case file
HealfCPG · LIFECYCLE
0×
Email revenue
Case file
Your move

See what you're leaving on the table.

Two minutes. Four questions. Your 12-month upside.