WHEN YOU FINISH READING THIS ARTICLE YOU’LL KNOW: How email click bots can inflate your email marketing metrics and skew your understanding of campaign performance. The reasons behind the recent surge in clicks from Hotmail and Outlook. Several ways to identify email click bot activity, including user-agent strings, click timeframe, click patterns, geographic location, and… Read more Email Click Bots Causing a Click Surge? How to Find Out
WHEN YOU FINISH READING THIS ARTICLE YOU’LL KNOW: The definition and importance of email deliverability: You’ll understand what your email deliverability score is, why it’s a huge part of your marketing success, and how it affects different aspects of your email marketing. Things that influence email deliverability: You’ll learn about the various things that affect… Read more Klaviyo Audit Expert Series: Email Deliverability
WHEN YOU FINISH READING THIS ARTICLE YOU’LL KNOW: Understanding Klaviyo’s Attribution Window: What the Klaviyo attribution window is and how it helps track sales accurately. Multi-Channel Attribution: How Klaviyo assigns conversions across email, SMS, and push notifications. Customizing Attribution Windows: How to adjust the attribution windows to suit your business needs. Practical Examples: Real-world scenarios… Read more Klaviyo Audit Expert Series: Klaviyo Attribution Window
WHEN YOU FINISH READING THIS ARTICLE YOU’LL KNOW: How to audit your Klaviyo lists and segments and create an effective email strategy. Steps to create and maintain clean email lists to enhance deliverability. Techniques for segmenting your audience to improve targeting and engagement. Best practices for optimizing your email marketing performance. Strategies to ensure your… Read more Klaviyo Audit Expert Series: Segments & Lists
Meet Max Riabchynskyi: Senior Marketing Strategist Today, we’re thrilled to shine the spotlight on Max, our Senior Marketing Strategist. Beyond the world of pixels and campaigns, Max is a force of nature with a penchant for outdoor adventures, including marathons, skiing escapades, and firing up the grill for a classic BBQ. But that’s just the tip… Read more Meet the Team: Spotlight on Max Riabchynskyi
Expanding your online brand to sell in different countries can be a high-wire act that requires a lot of precision. You must think of various factors like different currencies, payment methods, shipping logistics, localizing your marketing strategies, and understanding the regulations of each country. It’s a complex task that includes crafting unique email marketing strategies,… Read more How to Use One Klaviyo Account to Sell Internationally
Meet Yasmin: Project and Operations Extraordinaire Today, we’re excited to introduce Yasmin, our talented Project and Operations Manager, who’s been basking under the Spanish sun. Let’s dive into her exciting journey and discover the many benefits of working remotely and exploring new horizons. But first, let’s get to know Yasmin a little better. Q: What… Read more Meet the Team: Spotlight on Yasmin Pet
Once your Klaviyo email automation flows are in place and you’re consistently hitting the mark with 2 to 3 email marketing campaigns weekly, what’s next for your email program? The answer lies in developing a Klaviyo Optimization Workflow. This advanced approach takes your email marketing efforts to the next level, fine-tuning the effectiveness of your… Read more Testing to Win: Master The Klaviyo Optimization Workflow
Today, we’re telling the truth about Klaviyo’s attribution window. We’ll keep it simple and to the point. Klaviyo’s approach is transparent, flexible, and fair. Their technology gives you control over how you measure success in ways most other ESPs can’t (or prefer not to). Let’s dive right into it. Klaviyo’s Attribution Flexibility By default, Klaviyo… Read more The Truth About Klaviyo’s Attribution Window
Get to know Bobi, our Email Marketing Maestro AKA Email Marketing Manager! Bobi kicked off his marketing journey by working with a seasonal brand and has since evolved into managing larger brands. Let’s get to know his journey a bit better: Q: When did you start your journey in marketing? “I started my journey with… Read more Meet the Team: Spotlight on Bobi Jonceski