The Klaviyo Retention Agency for Fast-Growing DTC & Subscription Brands
YOCTO is a Klaviyo Elite Partner agency running retention and lifecycle programs for DTC supplement, beauty, and subscription brands — the largest book of Klaviyo business in EMEA. Trusted by Kilo.co, BetterMe, Healf, Frøya Organics, Gratsi, Miracare & 100+ others.
Doing $500K+ a Month and Retention’s Still Stalling? It’s One of These Six Problems
We’ve audited hundreds of Klaviyo and subscription accounts. The brands that stall out almost always have the same six problems — and none of them are obvious until someone actually opens the account. Find yours.
Your lifecycle program isn’t built for subscriptions.
The core is there — welcome, abandonment, post-purchase all running. But nobody’s converting one-time buyers into subscribers, winning back cancellers, or nurturing active subscribers differently from first-time shoppers. You have an email program. You don’t have a subscription program.
Failed payments are quietly churning subscribers you already won.
Cards decline, the retry logic barely fires, and recurring revenue you already earned just disappears — month after month, invisible on the dashboard. One of the biggest leaks we find, and one of the easiest to fix.
Your billing reminders are training subscribers to cancel.
Every reminder is a prompt to quit, and most lead with “you’re about to be charged” instead of what they’d lose. Send too many, or word them wrong, and you’re manufacturing your own churn.
Your cancellation flow is a text page, not a save system.
No “here’s what you’ll lose” page, no save offer matched to why they’re leaving, no follow-up. People who’d have stayed for the right offer cancel in two clicks — whether you’re on Loop, Recharge, or Smartrr.
Prospects, subscribers, and cancellers all get the same email.
“Engaged vs. not engaged” isn’t segmentation. One-time buyers, active subscribers, and cancelled subscribers each need a different message — and right now your best customer sees the same discount as a first-time visitor.
Your flows look like they’re working — until you check the triggers.
Half sit in draft, the “shipping” emails fire on a metric that’s been broken for months, and attribution inflates numbers that hide dead automations. You’re paying for a system that isn’t sending.
The LTV Parthenon
The framework we built from auditing hundreds of DTC subscription brands. Three pillars decide your customer lifetime value — and the nine numbers underneath them are the only ones we chase. The rest is noise.
Subscriber Base Growing
Subscriber Loss Shrinking
Subscriber Value Increasing
Your Free Audit Is a Complete Gameplan, Not a Sales Call.
Most agencies sign you, then disappear for eight weeks to “audit” before they tell you anything. We do the opposite. Before you pay a cent — before you even decide — you get a full teardown of your account and the exact plan to fix it, built from your real numbers. Here’s what lands in your inbox.
A Full Unit Economics Analysis
We pull your real numbers from Shopify and Klaviyo — margins, breakeven, retention order by order, and the most you can spend to acquire a customer without losing money. You see exactly where the business makes money and where it leaks.
Every Growth Lever, Mapped
The full set of levers that move LTV — converting one-time buyers to subscription, cutting voluntary and failed-payment churn, reactivating cancellers, lifting subscription AOV. You see which ones actually move the needle.
A Prioritized Lifecycle Scorecard
A flow-by-flow benchmark of your current program — what’s working, what’s broken, what’s missing — scored against brands like yours and ranked by revenue impact. A number, and a reason.
The Complete Gameplan
One prioritized roadmap — which flows to fix, kill, or build, which subscriber segments to split out, and which subscription levers to pull, in order, with targets and trajectory. Not a 40-page deck. A plan you can start tomorrow.
All built from your live Klaviyo, Shopify, and subscription data — never a template.
Subject to availabilityNamed Clients. Real Numbers.
The Founder Does the Diagnosis
George Kapernaros founded YOCTO to do one thing better than anyone else: turn DTC retention into a measurable system. He sits on the Klaviyo Partner Advisory Council, the Forbes Business Council, and the Fast Company Executive Board — and he personally runs the audit on every account before a single deliverable is complete.
The Videos Other Agencies Use to Train Their Staff
Questions Clients Actually Ask Us
The LTV Parthenon
The full framework, published. Three pillars, the nine subscription KPIs we track, and the flow architecture behind them — the same model we run on $5–150M brands. Yours to take, whether or not we ever work together.
Bring Us Your Hardest Retention Problem.
We take on a fraction of the brands that apply — the ones we know we can move the needle for.