Are you treading a fine line between engaging your email audience and overwhelming them with too many emails? Consistency is key, but overcommunicating can lead to a frustrating experience. On the flip side, undersending is another common trap, as it can leave significant amounts of revenue on the table. The solution to both issues is… Read more Master Klaviyo Smart Sending (Complete Guide)
Is your subscriber list growing at a snail’s pace? It might not be your popups, but your opt-in process. Keep reading for a click-by-click double opt-in tutorial. What is Double Opt-In? Imagine you have a store and people come in to browse. Some of them give you their contact information, saying they’d like to hear… Read more Master Klaviyo Double Opt-In (Tutorial – Click By Click)
At YOCTO, we know a thing or two about helping brands win with email, SMS, and retention marketing. This is not an empty boast. Our 100% client retention rate – as of October 2023 – proves it. All of our success points to a simple truth: The relationship between a client and their email marketing… Read more Sync or Sink: Navigating Client and Email Marketing Agency Relations
Starting a new chapter of e-commerce growth requires a meticulously crafted strategy. At YOCTO, the strategy development process is one we pride ourselves on—focused on your brand’s uniqueness, data-driven decision-making, and effective communication. Let’s delve into the first step of this journey. Kick-Off Call Stepping into the strategy development phase at YOCTO begins with alignment.… Read more Strategy Development Process At YOCTO: Here’s What to Expect
Diving into a new agency partnership can be daunting when you’re left in the dark. We wrote this article so we cut through uncertainty right from the start. We lay out our client onboarding process with clear, step-by-step detail, eliminating all confusion. We bring years of industry knowledge to the table, focusing on creating tailored… Read more Client Onboarding Process at YOCTO: Here’s What to Expect
Choosing the right email marketing agency can elevate your business to new heights. But, make the wrong pick, and it can be a financial drain with huge opportunity costs. Stick around, and we’ll guide you through essential questions that will help you avoid the worst pitfalls and traps. The Real Benefits of Hiring an Email… Read more 10 Must-Ask Questions Before Choosing an Email Marketing Agency
Struggling to expand your online brand store’s reach? Tired of experiencing a slow-growing Klaviyo email list? Uncover effective list growth tactics that you can put to work immediately. Here’s what you’re about to learn: The Value of Email Marketing Email marketing consistently outperforms other marketing channels in terms of ROI, making it a top priority… Read more How to Grow Your Klaviyo Email List ASAP
This article will show you how to take control of your Klaviyo account, deep dive into your account’s findings, and help you create an actionable plan toward conversion success – all without having to rely on an agency. Let’s break it down for you: Klaviyo audit on campaign level – 3 parameters to check To… Read more How to audit your Klaviyo account (without an agency)?
If your idea of email retargeting is the tired old “left something on your cart” email… block out some time and keep reading. Some of the things you’ll learn: A simple email marketing strategy to bring users back to your website without spending any budget on paid ads. How to identify your users’ level of… Read more The Ultimate Guide To Retargeting Email Automation (Turn Your Store Into A Mousetrap)
Nowadays, you Google something once, and next thing you know, you see it everywhere. Some of the things you’ll learn: How does the iOS15 launch impact data collection, and what does this mean for your email strategy? Plus, I will explain why zero and first-party data are a must-have and how you can collect them… Read more How To Build A High-Performing Personalized Welcome Email Flow