We helped Boujee Hippie beat the summer slump, lifting Q2 revenue by 31% while cutting platform messaging costs by 34%. By streamlining email and SMS, retiring underperforming automations, and focusing on high-impact, low-cost campaigns, we turned a historically quiet quarter into one of their most efficient to date.
Client: Boujee Hippie
Industry: Weight Management & Wellness
List Size: 240K+
ESP: Klaviyo
Boujee Hippie is a fast-growing DTC wellness brand focused on weight loss, detox, and body confidence; made for women of color, by women of color. With hero products like the Meltdown Detox and FUPA Flat, Boujee Hippie is more than a supplement brand; it’s a movement. Their audience is deeply loyal, community-driven, and responsive to honest, motivating messaging. But heading into Q2 2025, rising SMS costs and summer softness were threatening growth.
Historically, Boujee Hippie’s sales would dip in summer. Meanwhile, SMS costs were ballooning, especially from pricey MMS and overlapping sends.
Our job? Reverse the summer slump and clean up the brand’s overbuilt messaging setup without losing momentum.
We shut off weak auto-texts in Postscript and trimmed flows that didn’t earn their keep. What stayed was focused, revenue-generating, and on-brand.
If someone clicked a text, we suppressed the matching email to avoid redundancy. We also scrubbed the list, keeping the audience lean and engaged.
We cut MMS usage by 90% and rotated promos: percent-off, time-limited, stock-based, and even region-specific. Offers stayed fresh and relevant.
We rebuilt welcome and cart journeys to feel more helpful and timely, adding free shipping nudges and clear second-order incentives for newer buyers.
+31% revenue over Q2 goal
Email + SMS click-based revenue beat target despite seasonality.
34% lower messaging costs
Cleaner, smarter, sending trimmed platform spend.
0% summer slump
Revenue matched Q1 levels, defying the usual 21% Q2 dip.
Less noise, more signal: No more duplicate email/SMS flows. Every message mattered.
Right channel, right time: Flash offers hit SMS. Details lived in email, playing to each format’s strength.
Offer variety, beat promo fatigue: Rotating promo angles kept click-throughs high without discount overuse.
Lower costs, better returns: Fewer sends and cheaper formats (like plain text) pulled more weight.
Early LTV moves paid off: We got more first-timers to their second order, making Q3 easier to scale.
“Even with our top items out of stock, results are still way better than we’re used to. Turning SMS over to you was scary, but it paid off.”
– Tiffanie Mims-Obryant, Co-Founder
“We’ve never had summer months this productive. Your creative pushes for first-time buyers are turning our numbers around.”
– Ashley Brown, Co-Founder
“Before you came on, 300 orders in a day felt normal. Now we’re seeing days in the thousands. Kudos to the team.”
– Verea Bibbs, Vendor Manager
Audit your send costs: Map every campaign and flow to revenue. Cut or fix what’s not performing.
Split your voice: If they click a text, skip the email. It keeps your brand from sounding pushy or repetitive.
Refresh your offer styles: Rotate %-off, BOGO, urgency-based, and localized promos to keep shoppers engaged.
Prioritize early LTV: Build lean flows for non-buyers and one-time buyers. Use cart-based perks to drive that next purchase.
Clean your list quarterly: Ditch MMS unless it clearly out-earns SMS. Suppress the “ghosts” dragging your metrics.
With foundational changes in place, our next focus is scaling repeat customer flows and doubling down on UGC-powered campaigns that drive third and fourth orders.
We’re also testing segment-specific promotions tailored by product behavior, helping Boujee Hippie drive even more revenue, without driving up send volume.
If you’re tired of paying more to earn less from your emails and texts, or struggling to turn first-timers into loyal fans, let’s fix that.
We helped Boujee Hippie turn a seasonal dip into double-digit growth, with fewer messages and less spend.
Your brand could be next.
Let’s start with a Socratic interview and take it from there.
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