Case Studies/Last updated March 12, 20266 min read

How Red Raven Hit 6-Figures with a 57.75x Email Marketing ROI

George Kapernaros is the founder of YOCTO and led the strategy on this engagement. YOCTO is a Klaviyo Elite Partner — top 0.0025% of partners globally — building retention and lifecycle systems for fast-scaling DTC and subscription brands.

Spiros Petrou Founder at Red Raven

Spiros Petrou

Having worked with George I can tell he is extremely knowledgeable and a true expert in his field. The communication was excellent and the value our company received from his work exceeded our expectations.

FACTS

Client: Red Raven Eyewear

Industry: Fashion Eyewear

eCommerce Platform: WooCommerce

ESP: Klaviyo.

Obstacle

CHALLENGES

1. Unable to increase ad spend and grow due to lack of profitability.

2. Struggling to convert first-time visitors into customers at a low efficient cost.

Goal

GOALS

1. Establish an automated revenue engine on email, converting subscribers to customers cost-efficiently.

2. Get profitable enough to scale ads and hit 6-figures in revenue. 

RESULTS

1. 57.75$ earned for every $ spent on email marketing (including our service fee).

2. 20% of store’s total revenue generated by automations alone, within 90 days of starting.

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