Mira x Loop Subscriptions: How MiraCare Improved Churn and Retention with a Seamless Loop Subscription Migration

We helped MiraCare increase loyalty redemption by 25% and improve churn rate by nearly 14%, all while launching a fully automated subscription journey and building one of their most profitable flows to date thanks to Loop Subscription.

Client Insights

MiraCare is a science-backed fertility and hormonal health brand empowering women to understand and optimize their cycles through personalized tracking and supplement routines. With over 240K+ customers and a strong subscription model, Mira combines data-driven insights with empathetic care.

YOCTO began working with MiraCare to improve retention, maximize loyalty usage, and implement a seamless subscription experience after the brand migrated off Yotpo.

The Challenge

Mira had been using Yotpo to manage their subscription program, but with Yotpo discontinuing this service, the brand urgently needed a new platform. Their next solution had to do more than just manage renewals.

They needed:

• Analytics to power personalization and future strategy
• Full subscription visibility and control
• Stronger churn prevention tools
• Loyalty integration (a top request from their users)

Our process

1. Loyalty Points Integration: Turning Friction into Retention

One of Mira’s most common customer requests was the ability to apply loyalty points toward upcoming subscription renewals. Yotpo didn’t support it, but Loop Subscription did.

We designed new flows allowing subscribers to redeem points automatically before renewal.

Results:

• This flow became one of Mira’s highest revenue-generating automations
• 25% increase in loyalty redemptions
• Higher AOV from customers who added more items alongside redemptions

2. Churn Prevention: From Blind Spots to Smart Automation

Using Loop Subscription’s advanced analytics, we could finally track:

• Cancellation reasons
• Orders before churn
• Pause/skip behavior

This allowed us to build proactive churn prevention flows.

Tactics included:

• Smart pre-renewal reminders
• Personalized incentives tied to skip/cancel behavior
• One-click save actions within emails and SMS
• Audience segmentation to extend these strategies to one-time purchasers

Outcome:

• 13.9% drop in churn rate
• 15.9% reduction in cancellations

3. Journey Automation: A Lifecycle Experience, End-to-End

Unlike their old tool, Loop Subscription’s gave us the flexibility to create flows that span every part of the customer lifecycle.

Now, Mira’s retention system includes:

• Seamless onboarding + education flows
• Subscription reminders with flexible actions
• Churn prevention automations
• Loyalty re-engagement flows
• Win-back and post-cancel journeys

All of this runs across both email and SMS, creating a cohesive, channel-agnostic experience.

4. Behavioral Data: Fuel for Smarter Strategy

Loop Subscription’s dashboards didn’t just tell us what was happening, they told us why.

We used that insight to:

• Build content tied directly to top churn reasons
• Optimize campaign timing based on subscription behavior
• Create smarter flows for both subscribers and one-time purchasers

With cancellation data, usage insights, and save/skip behaviors in one place, our team was able to launch retention strategies grounded in real user feedback.

The Results 

WHERE TO FROM HERE?

Now that the foundation is strong, we’re focused on scaling growth through:

• Increasing quick-action links in both flows and campaigns to reduce friction and boost subscriber control
• Smarter churn prevention using Loop Subscription’s deeper analytics
• Expanding loyalty visibility across more flows and channels
• Testing a bundle builder to boost AOV and cross-sell behavior

WANT TO BE NEXT?

If your current subscription setup is holding your retention back, let’s fix it. We’ll audit your existing journey, find the leaks. 

We helped Mira turn a forced platform migration into one of their biggest revenue unlocks. Better tools are just the beginning; what you really need is the strategy to use them right.

Book a 30-minute Socratic Interview and we’ll help you turn churn into growth, just like we did for MiraCare.