We helped Evereden increase email revenue by 92.5%, grow SMS revenue by 141%, and 8x their subscriber base; while refining the tech stack and lifecycle journeys across five tools. Here’s how we transformed performance across acquisition, retention, and subscriptions for this fast-growing family care brand.
Client: Evereden
Industry: Baby, Kids, and Mom Skin & Hair Care
SMS Platform: Attentive
ESP: Klaviyo.
Tech Partners: Loop, Wonderkind, Repeat, Social Snowball
Focus Areas: Subscription Optimization, Retention & LTV, Lead Conversion, Tech Stack Efficiency
Evereden is a clean skincare and haircare brand created by doctors and designed for modern families. Their mission is to bring premium, non-toxic, science-backed care to the most sensitive skin, starting with babies and growing with kids and parents alike.
With a deep commitment to safety, efficacy, and transparency, Evereden stands apart in the crowded personal care space by combining pediatric dermatology expertise with luxury-level formulations.
Their audience is highly values-driven, often made up of parents who care deeply about product integrity and long-term wellbeing. This made retention especially important: customers aren’t just buying products, they’re buying into trust, consistency, and care over time. That meant YOCTO’s lifecycle work had to reflect the same clarity, warmth, and purpose the brand stands for.
Evereden is a fast-growing skincare and haircare brand designed for babies, kids, and families. With aggressive growth targets and a strong DTC presence, the team had big ambitions for lifecycle marketing but their execution was limited by a disjointed tech stack and inefficient customer journeys.
Overlapping automations, conflicting triggers, and underperforming flows were leading to a fragmented user experience.
Key priorities included:
YOCTO stepped in to rebuild their lifecycle program from the ground up, integrating strategy, creative, and tech into a single, high-performing engine.
We started by untangling a messy tech stack and rebuilding the customer journey around the moments that matter most.
We began by evaluating the full user journey across Klaviyo, Attentive, Loop, Wunderkind, Repeat, and Social Snowball. This revealed overlapping triggers and duplicate messages reaching the same users at different stages.
To fix this, we rebuilt the lifecycle architecture from scratch, anchored in two pillars: acquisition and retention.
This overhaul resulted in higher engagement, better inbox placement, and smoother customer journeys across every channel.
Evereden’s previous campaign strategy relied on bulk sends or narrow segments with little purchase intent. We redefined their content and segmentation approach by:
The result:
The welcome flow was bloated, poorly sequenced, and overlapping with other messaging. We rebuilt it to focus on fast, conversion-driven impact:
Results included:
SMS was previously overused and underperforming. We rebuilt the strategy to be smarter and more intentional:
This led to:
Subscriptions were a major growth focus. Working with Loop and our CSM, Nihal Budwa, we implemented:
This drove:
Retention efforts were limited by a third-party tool that managed loyalty messaging externally. Despite early challenges, one clear winner emerged: bundle building. Once integrated into replenishment flows, bundle promos lifted repeat purchases and conversion rates.
To reinforce this, we also:
This holistic approach improved loyalty engagement and boosted retention by 80% YoY.
We reimagined transactional and post-purchase emails from utility to opportunity.
The result:
Transactional and post-purchase emails became top-performing flow contributors.
Jimmy Joy’s email marketing transformation yielded exceptional results:
110% YoY total revenue growth
A fully overhauled lifecycle strategy and coordinated channel execution helped double revenue year-over-year.
SMS revenue up 141%
We rebuilt the entire SMS approach by cutting under performers, fine-tuning timing, and leaning into personalisation to drive conversions.
Retention performance up 80%
By clarifying the post-purchase journey and integrating loyalty messaging, we made retention not just stronger, but seamless.
Improved AOV, deliverability, and funnel clarity
CRO-informed design updates, inbox-healthy strategies, and tighter journey logic helped drive more value from every send.
Email revenue up 92.5%
Smarter segmentation, revamped flows, and conversion-first design turned email into one of their most powerful tools.
Subscription acquisition up 113%
New promo mechanics, bundle builders, and smarter lifecycle flows attracted and converted more long-term subscribers than ever before.
Subscriber base grew 8X
Refined pop-ups, zero-party data collection, and creative on-site lead gen rapidly scaled their list without over-relying on discounts.
With the core infrastructure rebuilt and performance metrics climbing, the next chapter is about intelligent scale.
We’re working with Evereden to deepen personalization, introduce predictive retention tactics, and evolve lifecycle messaging across more channels and audiences.
The goal? Keep customer loyalty high and churn low while continuing to grow efficiently.
If your lifecycle strategy isn’t converting the way it should, you’re likely leaving serious revenue on the table. We’ll help you find what’s broken, fix what matters most, and scale what’s working.
Let’s start with a Socratic interview, no gimmicks, no fluff.
If it makes sense to move forward, you’ll be on track to better retention, higher LTV, and a smarter growth engine.
Do you need
to maximize your
profits?