If you’re using Klaviyo for your business email marketing, you’ve already got the most comprehensive email marketing software on your side. But if your in-house marketing team isn’t 100% familiar with all its features, you’re probably leaving money on the table.
The benefits of hiring a Klaviyo agency to handle your emails far outweigh any potential drawbacks. Not only are you getting a full team of email marketing experts, you’ll also get the benefit of their in-depth Klaviyo knowledge.
No need to train an in-house email marketer and risk them leaving the company later. Here’s why you should hire a Klaviyo agency if you want to make the most of your email marketing.
Klaviyo is a powerful email marketing tool designed to help businesses of all sizes create targeted and personalized email campaigns. It’s the gold standard in email marketing platforms. But the vast majority of companies aren’t using it to its full potential.
The reason? Most companies don’t have the time or money to dedicate to training an employee to be a Klaviyo expert. Or, hiring a whole new person to fill the role. Learning how to use Klaviyo effectively is time-consuming and usually requires some experimentation to learn the ins and outs.
The steep learning curve, time needed, and potential monetary investment makes it difficult for business owners to truly use it to meet and exceed their marketing goals. This is when hiring a Klaviyo agency can save you time, money, and a whole lot of stress.
Hiring a Klaviyo email marketing agency is a smart move. You’ll be assigned a full team of email experts—a strategist and account manager, a copywriter, a designer, and possibly other team members.
This is hugely beneficial in multiple ways. One, for a single monthly fee you’re getting multiple email marketing specialists. No need to build a full in-house marketing team with salaries and benefits. Hiring a Klaviyo agency gives you all the email talent you need in one easy package.
Two, you’ll be working with people who know Klaviyo inside and out. These are the kind of email marketing experts you want in charge of your email marketing strategy, because they know all the tactics to increase your email revenue.
The above-mentioned benefits of hiring a Klaviyo agency are just the tip of the money-making iceberg. Here’s why you need an outsourced team of email marketing specialists rather than a single in-house email marketer.
Sure, you can hire in-house staff with knowledge of Klaviyo, email strategy, writing email copy, and creating effective email designs for Klaviyo. But it’s a long process to hire a single employee, never mind a full team of Klaviyo experts.
One of the biggest benefits of hiring a Klaviyo agency is being able to leverage the specialized, in-depth knowledge and technical skills of a whole team of people. You’re basically hiring one superbrain of an employee to create the best emails possible for your business.
This level of expertise can be tricky to achieve in-house. You need plenty of resources, ongoing training, time, and capital to upskill your marketing department in all the right ways.
Plus, you’ll never worry about your most qualified employee leaving the company and taking all their specialized knowledge with them. No matter what happens within the agency, you’ll always have highly-skilled people who understand the customer journey doing your email marketing.
Hire a Klaviyo marketing agency, and you’ll see what a difference a professional email strategy makes. Any email marketer can strategize, but when hiring a Klaviyo agency, you’ll be working with experts who have experience creating, implementing, testing, analyzing, and tweaking strategies for hundreds (if not thousands) of different clients.
In other words, they have a deep understanding of what works and what doesn’t. There’s no guessing—agency email experts use real data and strategic planning to put together a road map with a high likelihood of success for your business.
But it’s not just a one-size-fits-all kind of thing. While they have an excellent idea of what’s likely to be effective, Klaviyo email specialists are all about the data, so they’ll tailor a personalized strategy to your business, based on detailed target audience analysis, market research, customer behavior, and a deep dive into your company.
Your custom strategy will include personalization and segmentation techniques that in-house teams might not know how to implement. Having a Klaviyo expert as your strategist means you can take full advantage of the platform’s tools to get more sales.
Hiring a Klaviyo agency might seem like an unnecessary expense when you already have an in-house marketing team. But proper use of Klaviyo, its features, and expert email marketing knowledge can be a better use of business capital. The combo of the top email marketing platform and Klaviyo-trained experts naturally leads to a higher ROI.
According to a recent study, enterprises who use Klaviyo saw an average ROI of 228% and an average extra profit of $2M in 2023.
This is, of course, in large part due to Klaviyo’s excellent features. But those features can only be effectively leveraged by email marketers who know Klaviyo inside and out. Exactly the kind of people Klaviyo agencies are made up of.
Remember, hiring a Klaviyo agency gives you access to people who spend ALL day working with this tool. From segmentation to A/B testing, they know all the tricks of the platform to boost your ROI in ways you didn’t even know you could.
Managing email marketing campaigns requires a big investment of time and resources. A regular internal content team might find it hard to do social media marketing, search engine optimization, and other digital marketing efforts in addition to email.
By hiring a Klaviyo agency and outsourcing your emails, you can free up your in-house team to focus on other areas of your marketing. The agency takes care of all aspects of your email, from content strategy and creation to execution and performance analysis.
This approach means your team can be more efficient with other tasks. And you’re still just as likely (if not more so) to reach and exceed your email marketing goals.
One of the biggest disadvantages of NOT hiring a Klaviyo agency is that your emails might not comply with regulations and best practices, and you may never even know it. Non-compliance can result in fines and even legal issues.
Email marketing agencies are well-versed in the legal and regulatory requirements related to email marketing, such as GDPR and CAN-SPAM. They’ll make sure your flows and campaigns comply with these regulations, helping you avoid potential fines and legal issues.
Your dedicated team of Klaviyo experts will also constantly be keeping up with email best practices. They’ll consistently implement strategies to keep your deliverability and sender reputation as good as possible.
A professional Klaviyo email marketing agency can seamlessly integrate your email marketing efforts with other platforms and tools. This could include CRM systems, e-commerce platforms, and social media channels.
This integration allows for a more cohesive marketing strategy and better data synchronization. A Klaviyo expert will be able to look at the data as a whole and create more targeted, effective campaigns.
Klaviyo has the most integrations with Shopify, so it’s the ideal choice to boost your Shopify sales. A Klaviyo email marketing agency can help you make the most of the platform integrations.
If you’ve been reaching your email-related business goals with your in-house team but you’re ready to scale up, hiring a Klaviyo agency could be the easiest, fastest, and most affordable way to do it.
The great thing about working with an external team of email marketing specialists is that there’s minimal extra cost to you when you choose to scale. Your cost will increase if you add extra services or increase the number of campaigns you’re sending. But you won’t have to:
You may need to scale up your Klaviyo plan at some point, if your email list is growing. But aside from that, you’ll be able to scale with ease and affordably when you’ve got a Klaviyo email marketing agency doing your email for you.
Hiring a Klaviyo agency is essentially hiring a data expert, amongst other things. These teams are adept at analyzing, interpreting, and most of all, using data to help your business get ahead.
Klaviyo email marketing agency staff use sophisticated analytics tools to get deep insights into the data. Not just here and there—on every single email flow and email campaign. They then take this information and apply it strategically to your emails to achieve better results every time.
Data analysis takes time and specialized knowledge. It’s one of the most important skills a Klaviyo expert has to offer, and one of the most underrated tools to boost your email revenue.
In-house teams can, of course, be bursting with creativity. But there’s a creative advantage to hiring a Klaviyo agency. They’ve worked with hundreds of clients, so they’re filled to the brim with unique, out-of-the-box ideas.
Professional designers and copywriters have tools, tech, and know the latest trends. Pair them with smart email strategists, and you’ve got a recipe for unique, brand-specific, fun email campaigns that your in-house team may never have thought of… Because they’re too close to the picture.
Ultimately, hiring a Klaviyo agency is more affordable than putting together an in-house team, or even just hiring an extra email marketer to specialize in Klaviyo. Within your Klaviyo agency fee, you’ll be getting 4 to 7 highly-skilled people’s worth of specialized knowledge for around the same cost you’d spend on a single employee.
In your internal marketing department, you’ll also most likely be shelling out for digital tools. Klaviyo itself can cost $2,000+ per month depending on the size of your email list. You may also need to invest in design software, project management tools, writing software, and more, which all adds up.
Hiring a Klaviyo agency is noticeably cheaper in the long run. You’ll end up saving capital on tools and employees, putting out effective email campaigns with fewer resources on your part. It’s a smart way to minimize your marketing budget and increase your ROI at the same time. Hello, profit.
If you’re on the fence about what hiring a Klaviyo agency can do for your business, most of them have a portfolio of case studies that prove just what kind of results they can deliver. Browsing through these success stories can give you some insight into what having a team of Klaviyo experts on your side can help you achieve.
When you work with YOCTO, you’re not just hiring a Klaviyo agency. You’re bringing on a Klaviyo Platinum Master with a wealth of experience who’ll become an integral part of your team. Here are some more reasons choosing us is a good move:
A Klaviyo email marketing agency could be the best investment you make in your business. Book a free discovery call today and let’s discuss how we can help you maximize your ROI.
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