Meet Max Riabchynskyi: Senior Marketing Strategist Today, we’re thrilled to shine the spotlight on Max, our Senior Marketing Strategist. Beyond the world of pixels and campaigns, Max is a force of nature with a penchant for outdoor adventures, including marathons, skiing escapades, and firing up the grill for a classic BBQ. But that’s just the tip… Read more Meet the Team: Spotlight on Max Riabchynskyi
Expanding your online brand to sell in different countries can be a high-wire act that requires a lot of precision. You must think of various factors like different currencies, payment methods, shipping logistics, localizing your marketing strategies, and understanding the regulations of each country. It’s a complex task that includes crafting unique email marketing strategies,… Read more How to Use One Klaviyo Account to Sell Internationally
Meet Yasmin: Project and Operations Extraordinaire Today, we’re excited to introduce Yasmin, our talented Project and Operations Manager, who’s been basking under the Spanish sun. Let’s dive into her exciting journey and discover the many benefits of working remotely and exploring new horizons. But first, let’s get to know Yasmin a little better. Q: What… Read more Meet the Team: Spotlight on Yasmin Pet
Once your Klaviyo email automation flows are in place and you’re consistently hitting the mark with 2 to 3 email marketing campaigns weekly, what’s next for your email program? The answer lies in developing a Klaviyo Optimization Workflow. This advanced approach takes your email marketing efforts to the next level, fine-tuning the effectiveness of your… Read more Testing to Win: Master The Klaviyo Optimization Workflow
Today, we’re telling the truth about Klaviyo’s attribution window. We’ll keep it simple and to the point. Klaviyo’s approach is transparent, flexible, and fair. Their technology gives you control over how you measure success in ways most other ESPs can’t (or prefer not to). Let’s dive right into it. Klaviyo’s Attribution Flexibility By default, Klaviyo… Read more The Truth About Klaviyo’s Attribution Window
Get to know Bobi, our Email Marketing Maestro AKA Email Marketing Manager! Bobi kicked off his marketing journey by working with a seasonal brand and has since evolved into managing larger brands. Let’s get to know his journey a bit better: Q: When did you start your journey in marketing? “I started my journey with… Read more Meet the Team: Spotlight on Bobi Jonceski
Are you treading a fine line between engaging your email audience and overwhelming them with too many emails? Consistency is key, but overcommunicating can lead to a frustrating experience. On the flip side, undersending is another common trap, as it can leave significant amounts of revenue on the table. The solution to both issues is… Read more Master Klaviyo Smart Sending (Complete Guide)
Is your subscriber list growing at a snail’s pace? It might not be your popups, but your opt-in process. Keep reading for a click-by-click double opt-in tutorial. What is Double Opt-In? Imagine you have a store and people come in to browse. Some of them give you their contact information, saying they’d like to hear… Read more Master Klaviyo Double Opt-In (Tutorial – Click By Click)
At YOCTO, we know a thing or two about helping brands win with email, SMS, and retention marketing. This is not an empty boast. Our 100% client retention rate – as of October 2023 – proves it. All of our success points to a simple truth: The relationship between a client and their email marketing… Read more Sync or Sink: Navigating Client and Email Marketing Agency Relations
Starting a new chapter of e-commerce growth requires a meticulously crafted strategy. At YOCTO, the strategy development process is one we pride ourselves on—focused on your brand’s uniqueness, data-driven decision-making, and effective communication. Let’s delve into the first step of this journey. Kick-Off Call Stepping into the strategy development phase at YOCTO begins with alignment.… Read more Strategy Development Process At YOCTO: Here’s What to Expect